The System
Five systems that run your practice’s growth, not just report on it.
Every clinic I work with gets the same stack. What changes is your market, your competitors, and your patients, not whether the work actually gets done.
Local SEO & Google Business Profile
Your map-pack ranking and your Google Business Profile are the first thing a patient sees before they ever visit your site. I audit your profile against real competitors, fix category and service gaps, keep photos and posts current on an actual weekly schedule, and run citation checks across the directories that matter, not a one-time audit that gets filed away.
Websites Built to Convert, Not Just Exist
Fast, schema-correct, mobile-first sites built around chiropractic search intent: real photos of your team and office, a clear path to booking on every page, and no page ships until it clears a documented pre-launch checklist and a full post-launch audit. Not a WordPress template with your logo swapped in.
Video Ad Creative & Paid Media
Ad creative built from real patient footage and your real offer, per service, never recycled across campaigns that don't match. Performance gets judged against what actually books in your calendar and shows up in your CRM, not the numbers the ad platform reports about itself.
Booking & Follow-Up Automation
Every lead, from ads, from search, from a phone call, gets tracked, followed up, and routed to a booked appointment automatically. Review requests go out after a good visit. Nothing sits in a spreadsheet waiting for someone at the front desk to notice it.
AI Search Visibility
Patients are starting to ask ChatGPT and Google's AI Overviews where to find a chiropractor before they ever type a search query. I structure your content and schema so your practice is answerable, not just indexable. Most agencies haven't started thinking about this yet.
Read the full guide →How it actually runs
Four steps. Same order, every client.
Audit
I pull your Google Business Profile, current rankings, competitors, and existing site and tell you exactly where you're leaking patients, with evidence, not guesses.
Build
SEO, site, ads, and automation get built (or rebuilt) around what the audit actually found, not a generic package.
Verify
Nothing goes live without clearing a real checklist: technical SEO, forms, tracking, schema, mobile layout, all of it, every time.
Operate
I keep running it: content, posts, ad iteration, and a monthly look at what the data actually says versus what it felt like.