Digital marketers understand that seeking new business innovations is crucial in keeping the audience engaged. It means you get a high volume of emails to people who are busy and get them to click or convert.
Although it seems challenging, it is possible and achievable. But of course, making it happen does not happen overnight. You need to review your previous work and see where you lack. If you get clients reaching out to you for help, you might send them poorly-written emails.
Thus, we collated some of the most compelling email writing tips of all time that you can apply to your work. Real busy people suggest these so you know that your work can get across, get opened, read, and covert!
Research About Your Audience
Before you start writing, do some research on the latest trends in your niche that people are talking about. You can head over to social media platforms or check out your competitors’ websites for more information.
Also, don’t make snap judgments about the individual you’re writing to. Instead, please spend some time learning who they are, what matters to them, whether or not you have any common interests or organizations, and what they like to do outside of work. The more time you put into this type of meticulous study, the greater chances you’ll have to make a connection with them.
Study what they publish on social media, including their profile photos and how they communicate on Twitter, Linked In, Instagram, blog, and other places online. Then, use this data to write more engaging email content.
Write the Perfect Subject Line
The subject line of an email will either grab or lose the attention of your readers. Since it’s the first thing they’ll see, it has to be super appealing, so they read more!
It does not mean you should use overly gimmicky words. Be simple and straight to the point so people can immediately see if it’s something they’re interested in.
If you’re trying to get in touch with potential clients, make sure the subject line encourages curiosity, makes a quick connection, or conveys value. Here are some of my favorite subject lines for communicating about a recent blog piece or securing a high-value guest spot:
- Can you contribute to our weekly round-up?
- I’m writing an article about X and want to quote you. Can I ask a question?
- Do you have 10 minutes for a quick chat this week?
You’ve already won half of the battle if you can genuinely make someone smile with your email.
Always try to be as relevant as possible so you can connect better with your readers. If you have written a newsletter, always include the event name and location at the beginning of your email so subscribers will know what to expect. You can also attach or link to additional information you think your audience will like.
If you’re emailing an influencer in your industry to ask for a quote for a future blog post, quickly move the opening of your message into answering why they’d want to participate. Are there any ways they may contribute to the project that will encourage them to get actively involved? Use something like, “I really liked your most recent article on [enter topic here], and I’m working on a similar project where your immediate input would be extremely beneficial. Would you be able to respond to just one quick question for my future work?”
Build A Connection
It’s important to build an authentic connection with each subscriber because it makes them feel valued and appreciated. Take extra time to write a personal message in the preview section of your email, so they know who they’re receiving emails from. You can also ask a question or give a teaser sentence about the content so they’ll want to keep going.
Take note of any uncommon commonalities while researching so you have something interesting to talk about once you start establishing a rapport. It might be as simple as being a member of the same fraternity or sorority, having an intersection of professional society memberships, attending the same marketing conference, or even a mutual friend.
Make Your Audience Like You
It’s much easier to communicate with your customers if you have a good relationship with them, and the best way to establish this is by making them like you! It’s not enough that you’re providing value. It would help if you made people feel good about themselves and your business while you do it.
- How can you improve someone’s life by sending an email message? What one thing is going to make them say, “Wow, he/she really gets me”?
- What are some of the best compliments that this person has received from others?
- What one negative thing do they complain about most?
Inspire Them to Reciprocate
When a celebrity or influencer writes back to say thanks for reaching out, it typically goes viral and tremendously benefits both parties’ brands. Include a couple of links in your email where the person you reached out to can provide more information about their work and product.
Reciprocating also means following up with an email asking if they’ve had a chance to look over what you sent them yet. It’s okay to do this three times, but it’s best to move on because your messages are likely deleted due to sheer overload.
You need to prove that you’re a trustworthy source or industry leader in your market. Being confident and conveying passion will help people see the value in what you have to share. If possible, include some quotes from experts who tell readers why they should care about what you’re writing about.
Naturally, you don’t want to start your email with yourself bragging. But the Authority and expertise that accompany your accomplishments will be quite appreciated in establishing a connection.
Utilize Appropriate Tone and Voice
Be as natural as possible when writing your email, especially if you’re talking about yourself. Most experts say start each email with a bold statement that gets people interested right away. If they keep reading, then you can talk more about who you are and what you do afterward.
Make sure that the context of your email matches the way you’d talk about it in person. If your business is lax and fun, then your emails should be easygoing as well. However, if you’re dealing with complex technology or finance-related topics that require tactfulness, then make sure to use an appropriate tone for your audience.
As a small business owner, it’s important to market your products and services via email. That way, you can speak directly with your customers and create personalized content that they won’t be able to ignore. Take the tips in this article and make sure to craft messages that demand attention and get clicks!