Video descriptions are a new SEO strategy that can help your videos rank higher on Google. This is because YouTube displays the video description as the first line of text when someone searches your video.
This blog post will show you how to make an engaging video description so people will be more likely to click through and watch your content.
Learn about what makes an engaging video description in this article!
What is a video description?
You may have never heard of video descriptions before, but it is essential to know if you are trying to rank your video on YouTube.
A video description is a text that appears under the video when it is shared or embedded into another website. The video description can be seen when someone shares your video with their friends or writes about your video on their blog. Search engines also use video descriptions to decide if your video should rank higher in Google video results.
The first line of text that appears when someone searches for a video is the video description, making it an important factor in determining where your video will rank on YouTube and Google.
This means that having a great video description will increase people’s chances of finding your video when searching for it!
Why should you care about your video description?
You should care about how your video description is written because it will impact whether people click through and watch your video. Since the first line of text that appears when someone searches for a video on YouTube or Google is the video description, it can also be seen as an important factor in determining where your video ranks.
YouTube will show the person who searches for the video the first line of text that appears under it, which is your video description. If you have an engaging video description that makes people click on your video, you will get more views!
Is it imperative to spend time writing a great video description? Yes.
It can seem like a hassle to spend time writing the perfect video description, but it is essential if you are trying to get your videos to rank higher on YouTube.
Writing the perfect video description will make people want to click through and watch your content!
What makes a good video description?
The most important thing to do when writing your video description is to make it engaging. A great way to do this is by including keywords you want to rank for in the description.
Writing an engaging video description is one of the easiest ways to make sure your video ranks higher on YouTube. When writing a great video description, the words you use can impact whether people click through and watch your content, which is why it’s so important to spend time making it perfect!
If you keep people’s attention throughout your video description, then they will be a lot more likely to click through and watch your video.
On top of being engaging, your video description should also be descriptive.
For example, instead of just saying “The latest music from artist A,” a good video description would say something like, “The latest music from a new and upcoming artist that you need to listen to.”
Being descriptive will increase people’s chances of clicking through because it makes them want to know more about your video.
One great way to make your video description more engaging and descriptive is by adding links to other videos or websites throughout the description. If you link these outside sources, then people who read your video description will easily navigate through your content after watching.
Aside from that, you may also want to include a call-to-action at the end of your video description. A call-to-action is something that you want people to do after they watch your video.
For example, if you have a video about a new product you want people to buy, the call to action would be to click through and purchase your product.
It can feel a little tacky if you have a giant “click here to watch” button at the end of your video description, but it is important to have at least one call-to-action at the end.
A call-to-action gives people a reason to click on your video after watching it and will increase their chances to click through and watch more of your content!
What to include in your video description
The first line of text that appears when someone searches for a video is the video description. This makes it one of the most important parts of your YouTube strategy.
People read this first line when deciding whether or not to watch your video, which is why it’s so important that you include engaging and descriptive words in your video description.
If someone can’t tell what your video is about just by the first line, they probably won’t click through.
You should also include keywords that you want to rank for in your description.
Make sure the words you use are engaging and descriptive but don’t make it too long, or people won’t bother reading it!
At the beginning of your description, you’ll get one line of text under the video to introduce it. Start with a brief but descriptive statement that will make people click through and watch your content.
For example, if your video is about the newest makeup trends, you wouldn’t want to say, “Hey everyone! Today I’m going to be talking about makeup.”
Instead, try saying something like, “The latest makeup trends are here, and more people need to know about them!”
This will make people curious because they’ll wonder what these new trends are. They’ll also want to know why they should care about it.
Including a bit of mystery, in the beginning, will really draw people into your description, making them more likely to click through and watch your video!
The most important thing to remember is that these first few sentences need to be engaging and descriptive. If you can’t describe exactly what your video is about in the first few sentences, then people probably won’t bother watching.
After the introduction line, you’ll have two lines of text where you can tell people what your video is about. Make sure these are engaging words that fit the tone of your video.
Include any keywords you want to rank for here so that people have a better chance of finding your videos when they search YouTube!
After those first few lines, the rest of your video description is up to you. You can keep it short if you want, but you must include some useful information for reading people.
For example, if your video is about the new makeup trend, then you want to include some interesting information about something like “This makeup look has taken over Instagram, and people love it!”
This will intrigue people because they’ll wonder what this makeup look actually looks like.
It can also be beneficial to give some information about why people should care about this trend.
“People are obsessed with this new look because it’s the easiest way to achieve that perfect #NoFilter needed for Instagram!”
This will make people want to watch your video because they’ll wonder how to turn their makeup game up a notch to get more likes on social media.
Including something about why people should care about your video or a specific trend will draw them in and make the rest of your description more engaging.
At the very end of your description, you can also include some other useful links, so people have a chance to click through and learn even more.
For example, you can include links to your social media accounts or other videos that are similar.
Don’t forget to proofread the description to make sure there are no spelling or grammatical errors!
People will be more likely to watch your video if they don’t have to deal with bad writing.
Make sure your description is engaging and descriptive, include keywords, and don’t forget to include some useful information!
By following these tips, you’ll have a video description that is both engaging and interesting, so more people will click through to watch your content.
How to make your videos rank better on Google and Youtube?
Using keywords is one of the most effective ways to make sure your videos are found by people who are searching for them on Google and Youtube.
The best way to figure out what people want is to pay close attention to the types of videos they watch, their favorite channels, and popular trends on YouTube.
Your audience’s engagement with your video increases when you give them what they want at the beginning of your description. This is also why it’s important to use keywords that are relevant to your description later on.
When you use keywords in your video title, tags, and description, the chances of your video being found when someone’s looking for that specific topic go up significantly.
Using keywords can also help you rank better on Google and Youtube, which can lead to more views because people will be able to find your video even if they’re searching for something vague like “makeup tips.”
Keywords are essential for making your content as visible as possible, so make sure to use them in your videos.
You can also use Google Trends to see what people are searching for on Google right now so you can make sure you’re using the most relevant keywords possible throughout your video.
While it’s important to include keywords, please don’t overdo it because this will make your content look spammy, and people won’t want to watch it.
Just a few keywords per video is all you need for your content to be found when people search for something relevant.
When including keywords, make sure they fit naturally with the rest of the content in your video. Don’t try too hard to force these words into your descriptions or titles because this will make it obvious that you’re trying to rank higher, and people won’t want to watch your videos because they’ll think you’re spamming them!
Remember that the goal of keywords is to get your video in front of more people, which you can do by making sure your videos are found when someone’s searching for something specific on Google or Youtube.
So, if you’re looking for a strategy to boost your video’s engagement and watch time, then try taking the time to write an engaging description. And remember that specificity is key!
If you struggle with what words to use in your video descriptions, try using some of these ideas from other successful videos on YouTube. What have been your favorite tips or tricks when it comes to writing great YouTube descriptions? Share them below!