Creating a squeeze page using ClickFunnels | Clickfunnels

Find out how to build a squeeze page using ClickFunnels

A squeeze page or a landing page has one purpose: to collect emails from your visitors.

It’s an essential step in the marketing process because it ensures you communicate with and reach out to potential customers.

First, let’s explore the benefits of using this type of landing page: 

  • You can track who visits and signs up for your list.
  • Your visitor doesn’t have to leave your site to sign up for your newsletter or download something on the other side of the web.
  • It’s easy to set up if you’re starting with digital marketing and don’t want to spend any money on software subscriptions yet.

So why not try it yourself?

ClickFunnels makes this easy for you by allowing you to build, launch, and manage all of your pages in one place.

In this blog post, I’ll show you how to build a squeeze page with ClickFunnels and walk through what options are available for customization.

Let’s dive right in!

Creating a new squeeze page

On the main menu of the ClickFunnels dashboard, you’ll notice a list of all of your created pages. Click on the ‘ + New Page’ button in the top-right corner to create a new one.

Click through each screen until you land on the last one titled ‘Save & Launch.’

In this step, you’ll be naming your page and deciding whether you’d like to ‘launch it immediately’ once the process is complete.

Click on the ‘Save & Exit button.

ClickFunnels will take a few minutes to build your new page, so don’t click through any of the other screens until you are instructed to do so.

After that’s done, click through the subsequent few screens to view your newly created squeeze page and customize it.

Customizing elements on your squeeze page

To edit some of the design elements on this screen, you’ll need to navigate back to the main menu.

On that screen, click on ‘Pages’ and then from there, select whichever one you want to modify. If you’re going to change more than one, hold down the ‘Ctrl’ button on your keyboard and then click each of them.

#1: The basic options

On the top left side of this screen are a few critical areas:

A. The page title section allows you to change the name of your squeeze page if you decide that it doesn’t accurately reflect what is inside of it or if it contains additional information regarding its purpose.

B. If necessary, the meta description area can be modified as well. It’s an easy way for customers to know what the landing page is all about even before they hit play.

C. You’ll also notice three sections that allow for an email sign up form and two different lead capture forms: one for your website, one for within ClickFunnels

#2: Image options

Below the first set of three options is a button that says ‘Alternate image.’ If you need to upload a different picture underneath your headline, this is where you’ll do it.

Click on the button and select any photo from your computer. The best thing to do is find an image that matches well with what you’re trying to promote.

If there’s not much clarity in what you are offering, it may be a good idea to use an image that will help illustrate that.

It’s also imperative that the image itself doesn’t have a ton of small text or other things going on because if someone were to resize it, they might not be able to read what you’re putting out there.

#3: Video options

Below the image button is a video option.

If you’d like your page to have an introductory video, locate one online which pertains to your squeeze page and upload it here. Hopefully, it includes some duration indication because there is no way of knowing when it ends if it doesn’t.

This can make all the difference in whether or not someone decides to watch, so remember that a short, concise explanation could mean more conversions down the road.

#4: Additional options

Scroll down the page and when you find the ‘Additional Options’ section and click on it.

It’s here where you’ll be able to change the text color for both your headline and sub-headline, as well as modify some or all of the background colors by clicking on whatever specific area you want to edit.

These will help get your squeeze page to stand out from most others, so don’t underestimate the power of having an aesthetically pleasing appearance.

#5: Basic settings

On the top right side of this page is where you’ll be able to choose a few different options, such as whether or not people can download your content.

If they should play it on their own time with sound or with silence (or allow them to decide for themselves) and even how many times they can watch it!

#6: Testimonials

The next section down allows you to include testimonials from your happy customers.

If someone were scrolling through all of these different videos and came across one with a customer testimonial, they would likely be more swayed into clicking since there’s someone else out there who has positively reviewed your course.

#7: The Action Vial

The final thing to customize on your Squeeze page is the ‘Action Vial,’ which essentially serves as an avenue for people to get in touch with you and contact you about whatever they want.

This could be through email, Twitter, or even Facebook Messenger if you’re looking for some extra connections.

This will be one of the things someone sees when they land here, so make sure it looks great and provides enough details like exactly what your promotional offers and ways to connect with you.

You can also decide whether this should lead people outside of the ClickFunnels site by putting your cursor over ‘Yes’ or ‘No’ before clicking on them.

I always recommend leaving it as ‘Yes’ to get the maximum number of people connecting with you.

#8: Exit intent pop-ups

Now that you’ve built and customized everything else on this page, there’s only one more thing left to configure—the exit-intent pop-ups.

These are there to help you capture those who leave your page without converting.

For example, if someone watched a video and then left without viewing another one, but it also included an exit intent pop-up, you could get them back and try to convince them to convert by reminding them just how valuable it is.

If you click on ‘Escape Pop-Up,’ this will start the set-up process for getting these hooked up.

From here, all that’s required is simply choosing what type of content people should see when they hit an exit-intent (this can be either a webinar or custom message), deciding whether or not they want to display any offers.

I would recommend including at least one as otherwise, people might think you’re some sort of spammer and then confirming everything.

The final thing to do is save!

By default, ClickFunnels will keep track of the last 100 people who left this page and give you a list so that you can try to convince them to convert later in an email.

However, I would recommend changing this by going into your ‘Backpack’ area (the little black bag icon next to your funnel name), clicking on the tab labeled ‘Exit Intent,’ following the same steps above but then clicking on ‘Save Changes.’

Doing this will show you a much more comprehensive range of exit intenders allowing you more flexibility in choosing precisely whom you want to convert back later.

And with that—you did it!

Your ClickFunnels squeeze page is now ready to convert. So go on, build one already!

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