The internet is a flurry of excitement, as everyone competes for attention—and business.
If you're a chiropractor who's been thinking about putting together an online presence, social media marketing gives you the best chance to capture the attention of your ideal client.
Here are seven reasons why you should be on social media:
1. Social Media is Where Your Ideal Client is
Chances are, people who want to find a chiropractor and get the body they always wanted don't browse magazines or newspapers in hopes of stumbling on an ad that will lead them to a solution.
Nowadays, people want to use their smartphones and tablets to get information that's relevant to them.
If you're not online, how will they find you?
2. Social Media Gives You a Voice
In the past, if someone wanted to know what your business was all about, chances are good they'd have to pick up the phone and call you, or even make an appointment to come and see for themselves.
Social media allows you to share about what makes your business unique in a way that benefits everyone:
Your ideal client (who's likely gone online looking for exactly what you offer) will see a chiropractor who is sharing helpful content that leads them to the best care possible.
On the other hand, you'll be able to target people who've never heard of the chiropractic field before with a positive message and the chance to see how chiropractic social media marketing works for regular businesses like yours, too.
3. Social Media is an Opportunity to Show Your Business' Personality
What makes your business different from all the others in your field?
The tone of your social media content should match this personality. Take time to learn about who you are and what makes you special, then broadcast that energy through social media accounts like Facebook, Google+, Pinterest, and Twitter.
4. Social Media is Fun
Social media marketing can be a way to build relationships with people who can benefit from your business.
Exciting content will lead to more likes and shares, which means you'll have a bigger audience than ever before!
Social media presents an opportunity for chiropractors to share information and ideas, engage in the conversation around health and wellness, offer helpful advice, or even entertain their followers.
5. Social Media is Fast-Paced
When your audience sees you as a person who's always got something to share, they'll be more likely to come back for more…and when that happens, your network will grow!
Chiropractors can share short videos or how-to infographics and have this content shared a hundred times in just a few minutes.
When you're on social media consistently, your conversations will feel more authentic and natural. Think about it: would you rather talk to a chiropractor who's never online or one who has plenty of time to answer questions?
6. Social Media is a Way to Give Back to the Community
Chiropractic isn't unique in this regard, but we are a profession that prides itself in helping people who need it most, and sometimes that means taking on someone's case for free or even offering your services at wholesale prices!
Social media platforms allow you to let people know about these cases and ask for their help.
Anyone approached in this way will feel special, as if you took the time to brighten their day by offering them something that's not available anywhere else.
7. Social Media is Easy to Set Up and Maintain
Many chiropractors are already posting information on various health topics or updates on their practice in text or photos.
However, social media shines when you strategically reach more people by publishing helpful content regularly, engaging with other users, and sharing your social media posts.
If you haven't already, set up a social media profile on Facebook page, Twitter, Instagram, or Google+ to see how much of an impact it can have!
Top Social Media Platforms for Chiropractic Marketing
Now that we discussed the important reasons for using social media marketing for Chiropractors, let's take a look at the top platforms that you can use:
This is the most popular social network, and it gives you more than one option to market your chiropractic business effectively. Post a link to a blog article like how to get pain relief from low back pain fast or share an infographic explaining common causes of neck pain. It's also a good idea to join Facebook groups related to back pain and join discussions there. If you are less experienced, try posting a question to see if people will answer it.
This is an easy way for Chiropractors to reach new patients by offering information on health topics or sharing funny videos related to healthcare. To make the most out of your efforts, create a Twitter list of people who might be interested in what you have to say.
This platform lets you post pictures, videos and write blog posts. Posting those funny health videos that are popular on YouTube, for example, and including a link will help you gain more followers.
Here, you can post a ton of pictures and videos every day. Try uploading a new pic or video to Instagram multiple times per day. You don't need to worry about quality since no one will judge you for posting "bad" photos. Just focus on quantity!
This is one of the best social media platforms for SEO! As a chiropractor, you will be able to share blog posts and other useful information. You might even get some excellent backlinks from this platform.
Many people use YouTube these days, so if you don't have a channel yet, why not get one and start posting videos with a link to your website?
This is one of the most popular social media platforms for women since they use it more frequently than men. Save some photos of your practice or interestingly share funny health tips.
Tips for Effective Social Media Marketing for Chiropractors
To become a successful chiropractic marketer on social media, you'll have to post regularly and be patient. To help you get started, we listed some useful tips:
1. Create Quality Content
Social media is about quality content! The "hot topics" are relevant to your practice, and don't forget to include links so people can find out more about them.
Work your way to become an "authority" in your field. Your audience will be more receptive to your offers and will try to find you whenever someone asks them about a referral for a Chiropractor.
2. Engage and Interact
Social media is all about social interaction and building relationships with followers. That's the only way to make people remember you in a crowded hub of chiropractors! Don't be afraid to comment on other people's posts or share their content if it makes sense for your practice.
Another great way to build relationships is by responding to people who ask questions on social media or comments on your posts.
3. Have Fun!
When using social media for chiropractic marketing, don't get all serious and stuffy; you'll kill the fun factor with that attitude! What you post should be relevant but don't take yourself too seriously! Your audience will appreciate that their chiropractors are also humans with a cool sense of humor!
4. Use Hashtags
Hashtags are words that start with a hash sign (#), and they are used to find content related to specific topics on a certain social media platform. For example #chiropractic care, #chiropractor, #backpain are used to find relevant content.
Tweets with hashtags get more impressions because these tags make them easy to find. You can use 10-15 hashtags per post but try not to overuse them since it looks spammy.
5. Use Analytics to Track Your Progress
Many different social media analytics tools can be used to track your traffic, followers, and other interesting metrics. The most popular social media analytics tool is Hootsuite, which you can use for free as a basic user. Use this platform to keep track of all your posts to know what works and what doesn't. If you find that a post is not good enough or it's not getting any traffic at all, delete it and try something new!
Social media marketing for chiropractors is a fun, easy, and creative way to reach out to more customers in one go. But while using social media is straightforward, audience targeting and getting conversions can be challenging for many. Fortunately, you don't have to do all these things while you work on making your clients better. You can get help from experts to give you the best strategies for effective social media marketing for Chiropractors.
Danny Veiga Marketing is your partner in Social Media Marketing for Chiropractor. We can help you get more conversions and reach out to a wider audience with the right social media marketing strategies, optimized content, and engaging posts that will keep customers coming back again and again. Contact us today at (310) 981-2701 or [email protected] if you want to learn about how we can be of service!