Have you ever been scrolling through social media and seen a beautiful photo of someone’s food and thought, “I want to eat that?” Or maybe you were browsing your Instagram feed and saw an inspiring quote about staying strong.
As we scroll through our feeds or engage with others on social media, we are repeatedly exposed to the lives of other people. We connect with these complete strangers over shared interests such as art, fashion, or even life in general. And this is where it gets interesting: what if those connections could lead to paying clients?
Here’s a brief social media marketing checklist you can use as a guide for your social media marketing strategies:
Speak the language of your audience
The best way to keep your page engaging is through the content you post and how you voice it. You should maintain professionalism, but also be friendly enough, so followers want more.
It’s just like a conversation: Be present, and try to keep things interesting. When you post about your company or business, you should aim to talk directly to your audience, just as if it were a conversation.
In this case, you should be as personable as possible to really relate to your audience. When crafting a caption for a social media post, try using keywords from the blog post you are featuring or from other blog posts on your website.
If you already know your audience is made up of people in the 18 to 34 age range, then don’t post about things that don’t interest them. You want their attention when they hit your page, not for them to scroll through and see that you are irrelevant to their lives.
Make sure your social media game is on point.
The most important thing I’ve seen with building a company’s social media presence is consistency. If you post once in a while, the people who are following you will no longer see your posts in their feed and eventually unfollow you. It isn’t very pleasant and can drive followers away from your page.
Be consistent in how often you interact with others on social media and be consistent with the type of content you post. You should have a social media calendar that includes what types of posts you are going for, what hashtags to use, and when to post them.
Never overdo your promotion!
There is a fine line between being personable and self-promoting, so when putting together your social media calendar, make sure you follow this rule: never over-promote.
If you’re always talking about how great your company is, it will become obvious that you only care about getting new business. This becomes an instant turnoff for potential clients, and they will simply unfollow you.
Don’t just use social media as a mere way to promote your business. Try having a discussion with people in the comments section of some of your posts about something related to the topic at hand.
Users will lose interest in a promotion when it is promoted heavily; followers just want some quality content with their favorite companies’ branding thrown into the mix somewhere.
Create some engaging content
Having social media profiles is one thing, but actually posting stuff that engages your followers is another. Don’t just post the same photos of you and your staff smiling at the camera or standing in front of a new painting you’ve finished. You want to show people what they are missing out on by not working with you, so give your followers a reason to want more.
Post images of your staff hard at work. Show people what sets you apart from the rest with photos that highlight your business’s creativity or professionalism. And don’t just post links to your website; post about blog posts you’ve written on your site and link them in the caption.
This way, your followers will see what you are promoting and be able to get an idea of who you are as a business owner. And hopefully, when they hit your website, they will instantly feel the need to contact you.
Remember, every social media page is different.
With social media websites coming in all shapes and sizes, it’s important to find the right fit for your needs. Platforms like Instagram are optimized towards visual content while others look more into text posts or videos rather than images – make sure you know what kind of post will work on which platform before publishing.
One of the best ways to understand what people are liking and how they’re engaging with your content is by keeping track of analytics. It not only lets you know if there’s anything new coming out on social media but also paints an overview of where all those juicy demographics come from.
Stay on top of your competitors
One of the most important things you should have in your social media arsenal is a way to stay on top of what your competition is doing. Try learning and understanding the things they do better than your enterprise. Try things out if they are working for them, even though they might seem silly at first.
Learn what works best for their accounts and why. Take notes on whether or not certain content was more popular than others. If you can learn from your competitors’ mistakes, their followers will no longer be the only ones who have access to that information.
Staying on top of your competition will help you find out what works best for you. You never know. Their strategies might work better than yours, so maybe it’s time to step up your game.
Don’t be afraid to ask for help
You’ve probably seen some big names in the industry ask their followers questions or give them a sneak peek at an upcoming project. It is a great way to engage your followers, but make sure you’re not doing this too often, or it will lose its usefulness. Try asking questions related to the industry and getting real answers from people instead of just getting likes.
Social media marketing agencies offer a more personal touch and often use tools to work with clients located in different parts of the world. Since social media is about connecting with your customers personally, why not take advantage of all the tools and connections that social media pros provide?