You’re probably wondering what Facebook Ads have to do with ClickFunnels. Well, the answer is quite basic: you can use them to generate leads for your business!
ClickFunnels isn’t just for landing pages; it can also be used to do many things, so if you haven’t already set up ClickFunnels Facebook Ads for your business and would like to learn how, keep on reading!
We’ll show you how to set up Facebook ads and get started generating those leads in this post.
What is Facebook Advertising, and Why Should You Care?
Facebook advertising is the act of using Facebook as a marketing tool to generate leads.
Understanding social media marketing will help you understand why a tool like Facebook advertising is needed; the rise of the use of social media has made it possible for people to connect in previously impossible ways.
Businesses can now tap into this network of users and potential customers, building their following and establish trust through social networks. However, you’ll need to be active on these platforms if you want to continue generating new leads, and this takes time.
ClickFunnels makes it easy to manage your Facebook Ads account without having to spend all day on Facebook!
How Can I Get Started?
Click the orange ‘Try It Free’ button to sign up for a free 14-day ClickFunnels trial; then, you’ll be able to start setting up your Facebook Ads account!
After signing up, you’ll be asked to connect ClickFunnels with your Facebook account. If you are already using a Facebook page for your business, this is easy!
Just follow these steps below:
1) Once you’ve signed into ClickFunnels and connected it up with your Facebook pages, select what kind of funnel you want to add a Facebook ad to.
After you’ve selected the kind of funnel you want to use, you’ll need to fill out some information about your business. ClickFunnels will guide you through this process, so don’t worry if it looks complicated!
2) You can then set up what kinds of campaigns and ads you want for your Facebook advertising.
ClickFunnels has several pre-designed funnel types, or you can create your own custom funnels too!
The funnel pre-designed templates are a great way to get started, but if you’re an experienced marketer or a business owner who’s been doing your Facebook ads with another platform, then you can opt to make your own custom funnels.
ClickFunnels will walk you through the process of creating custom funnels; they even provide live tutorials once you’ve clicked ‘Create Funnel’!
3) Once the funnel is set up, ClickFunnels will help you choose which Facebook ad to use for your campaign.
As an example, we’ll look at setting up a lead generation or landing page funnel since those are the most common types of funnels people use with Facebook.
When you’ve chosen your funnel, ClickFunnels will present you with three different types of ads to choose from:
Event Ads are used to get people to attend an event (your live webinar). This is usually the most effective kind of ad for businesses that host a lot of events.
ClickFunnels will ask you to enter some information about the event and then help you select an image for your ad.
·Lead Capture Ads are used to capture leads directly from Facebook. This is great if you want people to get into contact with you through a landing page form and give them a chance to opt-in to your email list.
If you’re not quite sure how to use this type of ad, ClickFunnels will walk you through the steps in their live tutorials as well!
Lead Ads are used to generate leads and sales on a landing page for your business. This works excellent with lead capture funnels and is a perfect way to generate leads.
After you choose which ad you want, ClickFunnels will ask you to enter the URL of a landing page or your Facebook page. This is where people get redirected after they click on your ad and then give them an opportunity to opt-in to your email list, purchase one of your products or services, etc.
4) After you’ve selected an ad for the funnel, ClickFunnels will show you a preview of what your Facebook page will look like. You can customize this look and feel more too!
5) Now that your funnel is set up, you’ll be able to manage it from inside of your ClickFunnels dashboard.
You’ll be able to preview the ads before publishing them on Facebook. This is an excellent time to review your copy and make sure it sounds natural – nobody likes a bot.
You can manage everything from the number of ads you’re running for a specific funnel to the kind of people who are seeing your ad and so much more!
6) You’ll see the Facebook Ad, along with its associated statistics.
Your ad copy is significant – you need to add enough information for your target customer to consider clicking on it without overloading them with information.
If people aren’t clicking on it enough, then it’s time to change something!
This means having a clear title and description, along with making sure your image is engaging too! It would help if you would also track the click-through rate of your ad so that you can make adjustments as necessary.
Tips on how to make a successful campaign
It’s also helpful to note that your goals and budget will affect the kind of ad you create.
If you’re trying to generate sales, adding a phone number is probably more important than an image or video.
If you’re trying to get people to sign up for your newsletter, on the other hand, then having a clear call to action is vital.
You’ll also want to experiment with different images for your ad; sometimes, a simple image works better than video or text. Don’t assume that because one ad worked well that they all will!
Another thing to be mindful of is that you’re not stuck with Facebook’s ad templates – if your idea can’t be translated into one of the pre-set templates, then write your own!
Be creative and have fun; this will help you get better results. If possible, try testing different options at the same time so that you can compare their effectiveness.
You might find that a piece of information drives more conversions than another, so be sure to take note of this data! Your analytics will clearly show you what’s working and what’s not; use these to your advantage when creating new ads.
Facebook is a powerful advertising platform, and ClickFunnels can help you leverage it to your advantage.
If you’ve ever tried running Facebook ads and found them challenging, then give ClickFunnels Facebook ads a try!
How to know the success of your campaign?
There’s more to measuring success with Facebook ads than just monitoring how many clicks you get. Clicks are probably the least important metric to track when running a campaign – it’s better to look at conversions.
Tracking conversions means that you will see which of your ads are working well and which aren’t. For example, you might find that your ads related to losing weight are getting a lot of clicks, but they’re not generating any sales for you; this way, you’ll learn where the problem is!
If your goal with Facebook advertising is to generate awareness for your business in general, then tracking most popular posts will tell you if your ads are creating that awareness.
Your ClickFunnels Facebook Ads dashboard will give you several different ways to track these metrics:
Income – income is most likely the end goal of any business, including yours! This will tell you how much money came in from your campaign.
Traffic – this shows you how many people saw your ad and where they came from. This metric helps track the effectiveness of your ad’s placement on Facebook.
Engagements is a fancy way of saying ‘actions are taken,’ such as subscribing to your newsletter, browsing your website, or making a purchase.
These are probably the most important metrics to track when running a Facebook advertising campaign.
Using ClickFunnels Facebook Ads to Generate Leads
In addition to making a landing page for your online business, you should also set up Facebook advertising to increase your reach.
By using both of these tools together, you can make the most out of your marketing budget and help drive more traffic to wherever you’re trying to bring people.
Using both of these strategies together is a great way to create new leads for your online business. ClickFunnels provides numerous features that make managing Facebook advertising a breeze.
It’s time to start getting more clicks and leads!