You’ve likely heard of the term “white noise.” It is a term used to describe the sound that is made by different sources of audio combined, and it often becomes difficult to hear anyone’s source.
This analogy helps explain why marketers should use one platform for their marketing efforts instead of multiple platforms. The reason? Using more than one platform for your marketing efforts creates “white noise” and makes it hard to stand out on any social media site because you are spreading your content too thin.
The post goes on to give reasons why Go High Level is the best choice for marketers who need a place where they can manage all of their various marketing efforts.
What is a Marketing Platform?
A marketing platform is a marketing tool that transforms marketing from a traditional, interruption-based approach to more personal and provides value for the customer.
In this way, marketing platforms are typically software as a service (SaaS) as they provide marketing automation and marketing analytics solutions for companies of all sizes. These tools help marketers connect with customers in a personalized manner based on predefined parameters or behavioral patterns.
Marketing platforms make it easy for marketers to launch multiple marketing campaigns across multiple platforms with ease. They provide marketers with a simplified interface where they can manage multiple accounts, run multiple contests, and track results in one place.
What is Go High Level, and How does it Work?
Go High Level is an online marketing platform for businesses looking to automate their marketing efforts across various platforms. Go High Level offers one central dashboard where you can manage multiple marketing campaigns, whether it’s for email, website, SMS, and social media, among others.
This platform helps businesses manage their marketing efforts via a dashboard that gives you deep insights into your company’s marketing efforts, including what’s working and what’s not.
Go High Level is a complete platform for agencies. It has a full-featured page builder included in the platform, as well as stunning marketing pages, landing sites, email marketing campaigns with autoresponders, SEO tools that assist you in growing your website traffic, and many more features.
Through using Go High Level, you can access:
- Lead Generation Tools
Go High Level allows you to discover what content is viewed on your website and where it’s coming from. You can then send targeted messages to people who have viewed specific pages on your site.
- Page Builder
With the marketing pages included in your marketing platform, you can build marketing pages that are mobile-responsive and include lead capture forms. Time is money to businesses, so having marketing tools available without needing separate tools for marketing automation, landing page creation, email marketing campaigns, etc., could help tremendously.
- Automate your messages
Go High Level is an all-in-one platform that allows you to automate messages for multiple platforms. This feature is available through the use of the autoresponder, which can be used for multiple campaigns. This feature allows you to send the same message multiple times within a predetermined time range.
- Automated Booking
Go High-Level marketing platform comes with automation for automated marketing so that people who visit your site will be able to book appointments and seminars instantly without waiting on a live person.
- Membership Platform
Go High Level’s membership platform could help organizations manage their membership function through a single dashboard where they can easily process payments, offer multiple plans, and monitor the activity of their users. The membership platform also allows multiple users to access these tools from multiple devices or multiple offices.
- Successful Deals
You can also create marketing campaigns based on deals so that your marketing messages are sent out to people who have purchased a certain item.
Advantages of using an All-in-One Marketing Platform
Using a single marketing platform instead of multiple platforms gives numerous benefits to the users. Some of these benefits are listed below:
- Save Time and Money
While marketing on multiple platforms takes up more time and resources, marketing automation makes marketing initiatives more efficient. Marketing with Go High Level saves you time and money by allowing you to use one marketing platform for all your marketing efforts so that you can focus your efforts where they matter most.
Go High Level is ideal for marketers looking for marketing solutions across social media sites and that could automate marketing messages, booking, and membership structures based on deals purchased.
Social media sites are the perfect place to build relationships with potential customers; however, that’s only true if you have enough time to engage with people who visit your website or engage with you on social media sites. With Go High Level, you get innovative marketing solutions that will help you engage with your customers, drive more traffic to your website, and increase revenue.
By choosing Go High Level for all of your marketing automation needs, you can focus on customer engagement instead of spending time trying to harness the power of multiple marketing platforms.
- You Can See All Your Marketing Data in One Place
One good thing about Go High Level is that users can see all their marketing data in one place. It’s a great way to easily view metrics and stats for your social media accounts, pages, and groups without needing to toggle between multiple platforms just to get an idea of what’s working and what’s not. And with its built-in analytic tool, you’ll be able to drill down on specific pieces of data so you know exactly where your site is making money.
- Easier to manage
With one marketing platform for all your needs, you can manage each piece of content with its calendar to schedule campaigns. Instead of dealing with multiple platforms, all your contacts are in one place, making it easier to share information between team members.
- Better Return of Investment
ROI is an important metric, and marketers that use multiple platforms to engage with leads lose part of their return of investment because they have to pay for each platform. But if you use a marketing automation platform, you can save time and money by using a single solution for all your marketing needs.
- Greater Customer Engagement
Your customers are already all over the Internet. They’re on Facebook, Twitter, Pinterest, and everywhere else. Engaging with them where they already are is a great way to grow your business, but that can get expensive if you’re using multiple platforms for marketing.
With Go High Level, you get more out of your marketing dollars by engaging directly with customers already on your website. Your marketing messages can be specifically targeted to people ready to buy, making it easier for you to accomplish your business goals without frustrating your customers or disconnecting them from what you’re selling. Go High Level simplifies your social media efforts by connecting all of your social media accounts into one place, allowing you to easily manage multiple accounts.
Disadvantages of Using Multiple Marketing Platforms
Even though the advantages of learning how to use Go High Level make an overwhelming case for learning how to use it, there are still some disadvantages when you learn how to use multiple marketing platforms. Here are a few disadvantages of using multiple marketing platforms:
- Time Consuming
If you’re juggling between different social media sites and tools, then one wrong step can throw off all of your marketing. You wouldn’t want to make an embarrassing mistake that costs you valuable time and money trying to fix it. Aside from that, toggling between applications can make you less efficient, which means you’re spending more time on multiple platforms than you need to.
It takes a lot of money and resources to use multiple marketing platforms. With Go High Level, you get the most for your money because all of your sales and customer data is in one place, so it’s easier to manage multiple accounts and multiple social media sites without losing valuable time and resources.
If you’re using multiple platforms, some of which cost money, which will make you feel the pressure on your wallet later on. It’s not as easy as just paying for one marketing platform since those who pay for it want to be sure that their investment is worth it. There has to be a good return on investment. With multiple platforms, there’s a chance that you will spend more money than you make because it works in a cycle. You pay for multiple platforms and need to see multiple returns, which are often hard to do.
- Takes Time To Figure Out
Using multiple platforms can be challenging since they take time to figure out, especially if you’re new to using multiple marketing channels. You need to sit down and study how each platform works which can be overwhelming for some. One wrong move, like the mistake that makes you embarrassed, can set your startup business back.
If multiple platforms cause frustration during your campaign because you aren’t familiar with multiple platforms, it’s not worth your time. It’s important to choose the platform that allows you to maximize your investment to save time managing multiple accounts instead of wasting valuable time figuring out how multiple platforms work.
- You Have Less Control
Managing multiple platforms requires careful monitoring, especially if one platform doesn’t have the features you need or lacks integration with other platforms you use. Since multiple platforms lack the features you need, it’s harder to control multiple social media accounts and multiple marketing channels.
With multiple marketing channels, you don’t have as much control over your campaign and how it looks because multiple platforms don’t offer all of the features you need as Go High Level does. When you use multiple platforms for your marketing campaign, it can be frustrating to monitor your accounts and social media sites.
- You Have Less Freedom
Finally, there’s a downside to having less freedom when it comes to your marketing efforts. You are restricted in what you want to do, how you want to do it, and when you want to do it. This is a problem when multiple platforms are your only option.
You have less freedom with multiple marketing channels because multiple platforms lack the flexibility you need to send dynamic content across multiple social media sites, which is what Go High Level offers. You can’t control your marketing on multiple platforms or send out specific messages on multiple accounts.
Go High Level allows you to create campaigns and templates that will save you time so you can focus on other important marketing activities. With multiple platforms, there’s a chance you will spend less time focusing on the major marketing strategies than needed.
However, multiple platforms don’t offer as much freedom as Go High Level does since multiple platforms lack the features you need. It’s important to manage multiple accounts but using multiple platforms is apparently not the best option.
How to Get Started in Transitioning to a Single Platform
If multiple marketing channels are giving you a headache, it’s time to transfer your efforts to one platform. With using multiple platforms, you have less control, less freedom, and it takes time to use multiple platforms, which makes it more counterproductive than you want to.
Where should you start?
The first step is to determine what kind of business you have. What are the features that you need from a marketing platform? How much money do you have to invest in a marketing campaign? Once you know your budget and what you want from a marketing platform, it’s important to select a marketing automation platform with features that give your business a competitive advantage.
Knowing these things will help you get the right marketing automation platform that makes your business more successful than before. After identifying these factors, start looking for a marketing automation platform that provides the best features out there. There are plenty of them, but it can be difficult to find the one that’s right for your business.
As you continue reviewing these marketing automation platforms, check if they have all the features you need and expect from a service provider. You should know what services are necessary for your business before requesting quotes or signing up with any platform.
After deciding on a service provider, ask for a trial so you can see how the platform works and if the features meet your needs. If the platform does not provide what you want and lacks features that your business needs, continue searching until you find one that provides unmatched services that will help optimize marketing efforts.
The next step is to decide on a plan and pricing. Some providers offer free plans, while others require you to pay monthly or yearly fees to access their platform. A marketing automation platform might be inexpensive, but it still requires money, so don’t forget to check the pricing before committing.
Finally, choose a few features that you want from your service provider and start using this single platform as your main source of digital marketing channels.
You may also start using new features for your business. For example, you could create dynamic campaigns and deliver relevant content to your audience across social media sites.
As soon as you start using a single marketing platform, transferring the marketing efforts of multiple channels will become easier. You can manage each channel separately or have everything managed in one platform based on what best suits your business growth. And you will notice how your business will grow faster than ever, thanks to less time wasted by not having to deal with multiple platforms at once.
Once again, it’s important to understand the features of different marketing platforms, so you know which one is best for your business. After choosing a marketing automation platform with outstanding features, start introducing new ways to grow sales by creating dynamic content for all marketing channels at once instead of focusing on these activities one channel at a time.
After deciding on a service provider and setting up an account, request a free trial so you can test out the features for yourself.
Once you try out the platform, make sure you choose a plan that fits your business model and is within your price range. Make sure to take advantage of all the different features before committing to any one service provider.
If none of these platforms meet your needs or provide what your business is looking for, keep searching until you find one that provides unmatched services that will help optimize your marketing efforts.
You may even start using new features for your business, like dynamic campaigns that deliver relevant content across social media sites at once instead of focusing on each channel by itself, which wastes time and money.
Once you start using a single marketing platform for all your digital marketing channels, transferring the efforts will be easier, and you will see your business grow faster than ever.
Tips to Maximize the Use of Your New Platform
Once you’ve finally made the switch to a single marketing platform, make sure to take advantage of all the new features.
Follow these tips to make sure that you are getting the most out of your new platform:
1) Take time to study and navigate the platform
Using a new platform can be overwhelming at first. Spend time reading through the platform’s features and make sure to navigate through all the menus and options to help you get comfortable using it.
2) Assign a person from your team with the task of becoming an expert on the platform
This person needs to be well-versed in navigating through all its features and should eventually become a resource for others looking to learn more about the platform as time goes by.
3) Consider getting an upgrade if necessary
In the event that your marketing platform does not meet your company’s demands, don’t be afraid to upgrade your plan. If you want advanced features for a particular feature not included in your chosen platform, it may be worth the investment to upgrade your plan and get access to all the tools you need.
4) Be open-minded about new features and how they can benefit your business
New features are released regularly, so don’t be afraid to use them! These updates come with useful tools that can help you market better and grow more sales for your business.
5) Request tutorials from support if necessary
Your marketing platform should have 24/7 customer support available at all times who provide continued assistance as needed. Do not hesitate to ask for tutorials or training sessions to better understand your platform and how it works.
6) Analyze reports regularly
Do not just check reports when they come out but instead stay on top of them by reviewing them once a day so you can take action if necessary. Reports and analytics allow you to collect and analyze data about your audience, which will help boost both traffic and conversions as time goes by.
By using a single marketing platform, you will be able to track activity across all channels from one place instead of having to input information into individual platforms. This allows for more efficient communication between team members and can lead to increased productivity and better communication over time.
Start thinking outside the box and experiment with new features before deciding whether or not they are right for your business. Understanding how these features work is half the battle in making sure your business uses them properly, so take advantage of everything that’s included in your plan right away!
Don’t forget that if certain features aren’t included in your platform, you can always upgrade and get access to all the tools and opportunities available for your business.
As long as you take advantage of everything at your disposal, you will be able to maximize your business’s potential and start seeing results in no time. This system is proven to work because it has been used by many businesses to help them grow substantially, so why not give it a try?
After following these tips, you will soon realize that your business is growing faster than ever by using a single marketing automation platform!
If you find yourself overwhelmed at any time during the onboarding process, feel free to reach out for more help. We are here to help you every step of the way!