Chiropractors have always been at the forefront of patient care. In today's digital world, chiropractic providers must stay ahead of the curve concerning their marketing strategy. Your chiropractic office should not end when your patient leaves your door. By developing a solid content marketing plan, chiropractors can attract and retain more patients for their practice - while staying relevant in an ever-changing healthcare environment.
Content marketing is the trend nowadays. Developing content that aligns with your chiropractic values and practices piques the interest of potential patients. It creates an emotional connection that will help you attract more customers and patients to join your chiropractic community.
But how should you go about your content creation and digital marketing for your chiropractic business? Here are some of the best ways to best market your business and stay ahead of the curve.
Search Engine Optimization – Utilize it
A chiropractor needs to be aware of how content marketing applies specifically to them to know what channels will work best for their business. Aside from being able to identify other chiropractic professionals in your area who may also benefit from this information, you must understand how chiropractors rank on search engines like Google because consumers often end up there before coming into a clinic or office location - which is why learning SEO tactics such as keyword research and backlinking (or links) is vital.
Search engine optimization is how you climb up the search ranking of search engines like Google. This means that when potential patients search for a chiropractor online, your practices show up on the top results of the searches. SEO helps you increase your business' presence on different search engines. Just follow these steps.
Focus on creating blog posts related to chiropractor relevant topics for search engine optimization (SEO) purposes. Post these informative articles periodically throughout the year, so they don't get lost in cyberspace or buried under other content in readers' feeds. Your goal should be to create quality content that stands out from competitors.
You must also know your target audience and consider the kind of patients you are targeting, or you want to attract more into your business. You need to tailor-fit your content strategy in your SEO from there. And since there are many types of chiropractic services available, you need to precisely target the patients you need.
This includes analyzing what keywords potential patients are searching for when they're trying to find a chiropractor like yourself, utilizing social media accounts such as Facebook, Twitter, Instagram, and Google+ in your research.
For example, you can focus on creating informative blog posts that address specific concerns a person might have with their health, such as neck pain or low back pain, so they know what symptoms could indicate something serious. You can also write about what's involved with getting treatment at your clinic, including chiropractic adjustments and chiropractic exercises.
You can also try to create free chiropractic guides for people experiencing the symptoms of a specific condition or who want to learn more about what you can do on your own to avoid these problems from worsening, but add your location as a keyword so you can target customers near you.
Utilize social media for your marketing
Do not forget about the importance of social media! Social media has become an integral part of marketing and advertising. If you learn how to use it and its potential power, this will be a massive help to fare and level against your competitors.
First, chiropractors should consider their focus and what they want to achieve with a social media campaign. Second, chiropractors need to ensure consistency in messaging on all platforms not to confuse potential patients or prospects about your practice's mission statement or other content. Third, the chiropractor must show up regularly to see you by sharing quality posts daily on different platforms like Facebook Pages and Twitter profiles.
Post engaging content on Facebook, Instagram, and Twitter to encourage potential chiropractors to connect with you online - and eventually offline at their next visit!
Aside from posting engaging content, you can also post video content to create more engagement further. 80% of consumer traffic is made up of videos, so if you are a business owner who wishes to promote and elevate your chiropractic marketing efforts, learning to use this is a worthy ordeal.
Try creating fun videos about your practice or day as a chiropractor for Facebook and Instagram that will also keep followers entertained between posts they're dying to see. You could even go live during an important update like launching new products or promotions, so everyone is up-to-date and tuned into what you're doing at home base.
Social media marketing solutions are now a requirement. You can't just post and hope for the best anymore - you need to use hashtags, respond quickly if someone mentions your business on social media (or in real life), or even better yet, run campaigns that encourage people to tag their friends; when they mention it!
Consider how many times per day companies have posted something new from all over the world with hopes of increasing engagement by using relevant #hashtags? Unfortunately, there is no magic formula, but we know for sure that having an effective hashtag strategy will help increase reach and improve overall performance.
Email Marketing is there for a reason
What if you could send an email to your clients every time they need a reminder? You can! Email marketing is one of the most effective digital marketing methods out there. It is a way to promote your product or service directly with clients and increase appointments. It's also immediate; it builds lasting relationships with people who are already interested in what you have to offer and gets more referrals from them because of that.
We know that everyone uses their inbox differently; some like getting messages at once, while others prefer waiting for emails individually on certain days or times. So when using this method, decide which system works best for both parties- it may be sending newsletters weekly, but promotions monthly would work well as an example (you will be able to adjust accordingly).
You can try to send out educational material on their health needs or a discount coupon for subscribing to your email blast.
Email marketing is also a great way to reach people and improve your practice! Your patients can review you after their appointment, or they can take an email survey. This helps with patient loyalty and growing your business, too - it's a win-win either way for both of you!
Email marketing allows doctors to maintain strong relationships with clients while also increasing the number of generated reviews for them online. It has been shown in studies done by Nielson Marketing Group, Inc., which show that consumers who receive newsletters from businesses have over twice as much trust as those who do not. Additionally, emails will make up about 47% of all content on mobile devices this year, according to eMarketer; therefore, engaging customers via these channels should be paramount.
Chatbot conversations for easy access
Chatbots are a new way to get information about your health. These AI-powered machines can have up to ten different conversations with you each day, and the best part is that they're available 24/7, 365 days a year! When using chatbot technology, people usually type questions answered by an automated response. Still, if someone needs additional assistance or has specific medical concerns, their responses may change depending on what was asked previously. This artificial intelligence (AI) allows for a better understanding of patients' behaviors, so it's easier for them to stay in sync when talking with future potential customers.
Integrating this with all sorts of landing pages or websites can get answers about what people need (i.e., "What are chiropractic treatments?"). All these things lead to getting more conversations happening than ever before possible and answering common questions, which may be preventing patients from coming in for an initial consultation and scheduling future appointments through forms online instead of over the phone line.
Market your website
Online business is going through a significant change as the world becomes more digitally savvy. It's not enough anymore to have an attractive site with great content, but one that converts visitors and provides information prospective patients are looking for—whether you're in chiropractic care or any other industry.
Building an effective website is a top priority for any chiropractic business. One way to do this is by ensuring that your contact information and other lead-gathering tools are accessible on each site's page. Still, you could also take it one step further with embedded forms or collecting phone numbers so potential patients can reach out without even having to leave their current browser window!
For many customers, the ability to book appointments online is a major deciding factor in choosing their doctor.
For 35% of patients, making an appointment with you from your website will be crucial.
If you are looking for a more detailed review and content strategy, do not hesitate to contact Danny Viega marketing.