Marketing Ideas for Chiropractors: The Best Moves for The Best Results
Chiropractors are a unique group of professionals. They spend their day dealing with people who have experienced some injury, pain, or discomfort in the past.
What other way to market your business than by focusing on these commonalities?
It’s essential to think about what you want potential clients to say when they’re asked, “why did you choose our clinic?”
Whether they saw you on Facebook or you were recommended, try thinking about how your clients experience your space and services and create marketing materials that reflect this.
With all of the information on how marketing can be done, it’s easy to get overwhelmed and not know where to start. Here are marketing ideas for chiropractors that could help you stand out from your competition and attract new patients:
1) Create blog content about topics relevant to interest like sports injuries or nutrition, even if they’re outside your expertise.
This way, people who come across your website will find something valuable–and it may just spark an idea for them on what type of treatment they might need. Also, try including chiropractic jargon on your website.
Some of the terms that chiropractors use when discussing treatment and procedures might not make sense for a customer visiting your website for the first time; therefore, be sure that you’re making all of this information easy to read and understand for potential clients.
2) Be as active on social media as possible.
It’s all about exposure! Be sure that you’ve signed up for Facebook, Twitter, Pinterest, Google+, and LinkedIn to start.
Also, try to include your email address so people can follow you. Try to do one or two social media postings a week rather than posting every day. You want to have variety but don’t want to overwhelm your followers with too much information.
Another tip is to include a “feedback” button on your Facebook bio and website. This will allow others to leave positive feedback or problems that they may have had with the service.
You will find out what your strengths and weaknesses are based on the comments that people leave.
Try to have someone in your office check the website or Facebook page once a day for any new feedback.
3) Referrals! Don’t forget about them
A lot of great relationships start from word-of-mouth marketing. Ask your satisfied clients to recommend you to friends and family. Also, be sure to update your cards with the website so that others can find new information about your practice.
4) Be a part of your local community
Get involved in programs, buy tickets for a charity auction, or host one yourself.
This way, people who don’t know anyone else at the event will have someone they can talk with and meet. Try to chit-chat during these kinds of events around chiropractor-related topics; you never know who might have some discomfort or pain that needs to be taken care of!
Most importantly, though, try showing up in as many places as possible. It’s a nice way to meet other people and new patients!
5) Consider what services you want to include in your practice and the price points that you want to work with
Determine how much of each service or product you’re going to have available at different times of the month or year. This will allow for flexibility when it comes time to help those who need your chiropractor-specific help.
You don’t want to be out of chiro bio-oil when someone needs it the most!
6) Plan special events for your practice.
These will help get people who haven’t been to your clinic before in–and hopefully, leave with a new patient! Some examples are chiro-cookies, chiro-cupcakes, doctor’s hours where kids can come in and play games while their parents have chiro appointments–or put up a sign on the door that says “First New Patient Appointment is FREE!” There are many different and good ways you can draw attention to yourself. Just remember not to overdo it, or you’ll seem desperate!
You’ve got this!
7) Be able to converse with people in your office that have no chiro experience.
It is a rarity, but someone may come into your office one day and be interested in chiro.
To make sure you’re well prepared, take the time now to talk with an experienced chiropractor about what they do for patients and why it’s crucial. Your goal is to become your patient’s “chiro expert”! This will leave them feeling confident in working with you because you know their body and know how chiro treatment works!
8) Be sure to include chiro marketing items for pain relief in each of your chiro marketing packages.
These items should be made available to everyone who comes into the office—they’re chiro supplies and shouldn’t be considered a luxury item.
For example, if someone has back pain from sitting at work all day or has trouble sleeping due to neck soreness from playing golf this weekend, they might want chiro supplies on hand.
Have chiro marketing pieces that are relevant to specific problems that will come up over the course of a person’s chiro treatment. It’s also a great way to re-introduce chiro supplies when someone has been on chiro for some time and forgets what chiro materials are used for!
Communicate in a way that resonates
The key to chiropractic marketing is not only understanding the needs of your patients but knowing how to communicate with them in a way that resonates.
It would be best if you had an effective digital strategy for reaching people online and offline, so you can attract more new prospects and convert them into paying customers.
If this sounds like something you want help with or have questions about any part of our process, don’t hesitate to reach out!
We’re eager to connect with other practitioners who are interested in growing their practice on all fronts.