Lead Generation Hack #4: Lead Magnets
Okay so far we’ve talked about generating leads through Facebook Ads, going LIVE and also using messenger bots.
But just exactly HOW are we going to get them as a lead? You can’t just say something like:
“Hey I’m cool, you need to be part of my list”
Things don’t work that way 🙂
Luckily, we have this phrase called “Lead Magnet”
A Lead Magnet is something of value that you give to someone in exchange for their information (typically name and email, sometimes phone number too)
With the past 3 hacks that we’ve discussed, you can use a lead magnet to draw people in with your offer.
Here’s a list of different lead magnets that you can use for your business:
- Cheat Sheets
- Video Training
PRO TIP: With these lead magnet ideas, you need to find the common gripes and issues that your ideal audience is having. Then give them a solution with one of these lead magnets in exchange for their information. Continue funneling them through your business and always remember to followup. 80% of your sales will come from having 5-12 contact points with your leads. Only 2% of sales comes from just 1 point of contact.
Continue nuturing them through email, videos, bot sequences, and other means to get them to look at you as the authority in your space.
Hopefully with these 9 lead magnets ideas you’ll have some creative juices flowing and ways to attract leads into your business.