This hits off a special series that I’ve created called:
“5 Lead Generation Hacks That Will Grow Your Business”
You have decided to opt-in for this because you want to create a distance between you and your competitors and generate leads for your business.
Let’s be true… you wanna just CRUSH them, don’t ya!
Well… My goal is to help you stand apart from your competitors so you can get amazing results for yourself, or your clients (and crush them of course).
There are certain strategies that I will cover that will allow you to do this. The last thing you should do is try to figure out all of this yourself… just like I did at the beginning of my business.
My failures and hardship is your “cheat-code” to getting amazing results. Time is money and I know trying to figure all this out takes up bunch.
But don’t worry – you’re in the right place at the right time. Lead generation is something that every business owner needs to focus on in order to have a strong pipeline full of potential customers.
In short – Lead Generation = more customers, more leads, more sales, brand awareness and much more.
It’s essential for business success!
Not only have I been building my business with Lead Generation over a decade!
I’ve also helped local business owners and have taught over 700 clients how to use these techniques grow and scale.
That’s why I’ve been coined “Mr. Traffic Master” by the top B2B industry experts.
Without further adieu, let’s move on to:
Lead Generation Hack #1: Facebook Ads
Today I want to talk about the first lead generation hack – Facebook Ads!
If you have a business, you need Facebook Ads. There is currently no other platform that will allow you to target exactly who you want to market to, than this as of now.
As a digital marketing agency if I want to target small business owners who are between 40-50 within a 20 mile radius of my city who like chocolate – I can do that.
As a small business owner you may want to target people females who are between the ages of 20-28 who have a birthday next month.
There are a few options when it comes to marketing on Facebook Ads. You can send traffic to your website, a funnel, a bot, run video ads or an internal Facebook form to capture the data.
Ultimatley it comes down to who your audience is, what specific objective you want (leads, engagement, video views, etc) and then getting everything setup.
If you have a service with an offer, you can setup a funnel with a strong lead magnet and drive traffic to it to capture their information.
If you have something that isn’t so “sexy” and has a higher selling point, you may want to start with a video to get branding/engagement going and then build a custom audience, then retarget. You can continue repeating this process over and over as many times as necessary… I call it “Video Funneling”
Example: Video 1 Ad => [build custom audience (CA) of people who watched 50% of the video] => Video 2 Ad [repeat CA of 50%] => Offer Ad
PRO Tip: More powerful than a Custom Audience is going to be a Lookalike audience. You can create a lookalike audience of custom audiences you’ve created from these videos – or even data from an article that you’ve driven traffic to.
Facebook LOVES lookalike audiences and they are very good at driving the right audience to your offer.
At the end of the day, people will buy because they get to know you, like you and trust you. Always think of the long-term strategy behind what you’re doing.
Tomorrow we’re going to discuss how to use your Facebook Friends list to get more leads 🙂