A chiropractor is a healthcare professional who focuses on the spine and joints to prevent, diagnose, and treat problems. However, most of them face different challenges when marketing their practice to reach their prospective patients. If you're one of them, you might also be struggling to get new patients through your clinic door.
Moreover, marketing is crucial for all business owners and even new and experienced entrepreneurs. That's why every marketer needs to be aware of what their target audience wants and how they want it communicated to achieve success. Besides that, employing an effective marketing strategy is an essential part of your chiropractic clinic as a chiropractor. It can also be difficult to keep up with the ever-changing landscape.
Hence, you have to be familiar with some effective marketing strategies that have been proven results-driven and cost-efficient. At the end of this article, you would know how to get more chiropractic patients in your clinic with this set of strategies. However, before you dig into that part, here's anything you need to know about chiropractic patients and chiropractic services below.
A chiropractic patient can be anyone of all ages, from infancy stage to adulthood. They suffer from chronic pain, injuries, and other health issues related to the spine. Because of that, they need the expertise of chiropractors to provide them with hands-on treatments, such as spinal adjustments or manipulation.
Types of Chiropractic Patients
For all different chiropractic patients across the globe, here are three categories that each of them will fall under.
Patients Who Prefer Preventing Pain Than Treating It
These patients want to maintain a healthy lifestyle. That's why they want to avoid suffering any pain in the future by fixing it today. Most of these patients are health-conscious who tend to have regular exercise and follow a strict diet.
Patients With Persistent Pain
Some patients want to approach chiropractors to get the treatment they need for the pain they've endured for a long time. You can never imagine how much pain they went through for weeks, months, and even years.
Patients Who Want to Know The Cause of the Pain
Other patients may suffer from occasional pain without any symptoms. They approached a professional chiropractor for assistance in finding out the root cause of the pain. Doing so will help them know what they need to do next after the first consultation or after a few visits for observation.
How to Attract More Chiropractic Patients?
As a chiropractor who owns and manages a clinic, it's your responsibility to know how to get more chiropractic patients and keep them coming in for your services. Hence, to help you out, check these few ways below to attract more prospective patients to visit your clinic and book an appointment with you.
Be active and visible on social media.
With billions of active users on social media, it's time to start it as a tool to attract more new patients to your practice. Besides that, you can enjoy some benefits you'll get from being active and visible on social media, including brand awareness and reaching a wide range of audiences. Doing so will surely help you attract more prospective patients to visit your clinic.
Offer promotions and discounts.
To attract new prospective patients to visit your clinic, you can offer promotions and discounts on your services. Doing it might encourage them to take advantage of your offer even if they haven't tried any of the treatments yet before. Besides that, the key here is targeting your promotions with specific demographics who might be interested in what you have to offer, including those who live nearby or residing within the same city as yours.
Share positive reviews of your patients online.
Positive reviews from your existing patients who are happy and satisfied with your chiropractic services are the best way to attract new prospective patients. They can help increase the number of people visiting your clinic. That's why if you want more people to get through your clinic door, start asking for reviews from your existing patients and share them on your social media accounts and your official website.
Patient Reviews to Create Awareness in a Local Community
As previously mentioned, sharing positive reviews will encourage more prospective patients to book an appointment with you. However, if you receive a bad review from one of your patients, that's something you have to resolve as soon as possible. You can contact your patient for an appointment to discuss what happened for giving a bad review.
As much as possible, always be apologetic and professional all the time. After that, you have to initiate a negotiation that both of you should reach a fair agreement. It could be you giving discounts for your patient's future visits, offering free treatments for weeks or months, or even processing a refund for a portion of the payment. When it gets resolved, and both of you have reached a final agreement, you can ask your patient to write a follow-up review.
It's to ensure that everyone knows you've solved the problem with the patient who gave you a bad review. It'll also help people realize that you're committed and dedicated to your profession. That's why patient reviews are vital in every chiropractic clinic as it creates awareness in your local community. To maintain fairness, let people know all reviews from your patients for them to decide if it's worth it to book an appointment with you or not.
Hence, it's your sole responsibility to maintain the quality of your services that deserve positive reviews from your patients. Therefore, whenever something happens that might make your patient unhappy, go the extra mile to get it back. It's because you can't surely afford to lose your career with a single bad review.
The health care and services that the chiropractors offer will depend on your existing health condition and needs. The severity of the pain you endure, and the symptoms you feel are also big factors in deciding what treatment you need the most. Hence, to know more about chiropractic care and services, check the complete details below.
What are the Services Provided by Chiropractic Businesses?
Hot and Cold Therapy
Applying cold and hot pads alternately on affected body parts will help you heal your joint injuries and even arthritis quickly. In addition, the cold pads will cure any part of your body that suffers from inflammation and swelling before applying the heating pads.
Hydrotherapy is available in most chiropractic clinics across the country. Its function is to treat paraplegia, sore muscles, arthritis, and many others related to muscle and joint pains.
Massage therapy aims to prevent injury and even loosen up your stiff and stressed muscles. With this, a chiropractor may partner with a licensed MT or massage therapy to give you more advanced massage techniques and methods, such as hot stone massage, myofascial, and many others.
A sound produces vibrations that the ultrasound therapy uses to bring out enough heat to apply to your muscles. The said heat aims to improve blood flow in your body and loosen your tight and stressed muscles.
The electrotherapy heals your body pain, muscle spasm, and many pain-related health issues. A chiropractor will put a sticky pad on your body parts where you feel pain. Then, it'll produce a slight tingling and vibrating sensation from gentle electricity when the machine turns on.
Cold Laser Therapy
To activate the receptors on your cells, you need light energy that cold laser therapy uses. After that, your body will use the light from the machine to process your healing quickly. Besides that, cold laser therapy will also treat carpal tunnel syndrome, knee pain, joint pain, and many others.
Chiropractic Service Prices
As mentioned earlier, the chiropractic treatment to use will depend on your existing health condition. That's why if you're suffering from severe and chronic pain, it'll be more expensive than mild back pain. The equipment or machine to use for treatment will also affect the total amount of charges.
Moreover, the chiropractic treatment fee in the US will be around $30 to hundreds of US dollars. There's no specific amount since every individual case will be different from the others. However, on average, the pay per chiropractic visit will be approximately $65. If the chiropractor requires you to have multiple visits to ensure you receive complete healing, you'll surely pay more than $65. On top of that, if there's a need to use other equipment or machines for diagnosis and treatment, each one has its price per use or session.
How to Improve Chiropractic Care?
A professional chiropractor needs to be up-to-date on the latest trend in the chiropractic industry. There could be new studies, discoveries, or successful in-depth research about innovative and effective chiropractic treatment. That's why every chiropractor should never stop learning to respond to both existing and future health issues related to the spine.
They can do that by continuing their studies to higher education, participating in seminars and training, and even taking any chance to learn something new related to their chiropractic profession. Doing all of these will surely improve the quality and effectiveness of chiropractic care and services.
Are Free Consultations Necessary in Gaining New Chiropractic Patients?
Offering free consultation to your prospective patients will give you a higher chance that you'll be receiving more of them in the future. In addition, the free consultation will give your patients a general overview of how it feels like to visit your clinic. Besides that, it can be a deciding factor to agree to get a treatment package with you or make it the first and the last visit. Then, their decision will depend on you as their chiropractor.
That's why you always have to do your best when you conduct your assessment. In addition, always make your patients feel that you truly care about their health by listening to them attentively. Doing so will make them build trust in you and see you as a credible chiropractor in your profession.
Hence, many people will usually get interested in taking advantage of free consultation for three main reasons. First, they want to understand how chiropractic treatment works; secondly, they want to find out if there's a need for the therapy; lastly, they want to experience how it feels talking to a chiropractor inside a clinic. These things will determine whether the patients wish to proceed with the treatment or not. Therefore, whenever you offer free consultation in your clinic, the chance is high that your patient base will increase in no time.
Many chiropractors struggle with marketing their services. It can be challenging to know where to start and what strategies will work best for your practice. The good news is that you can find endless resources online to know how to get more chiropractic patients in your clinic. Because of that, check the details about the different marketing techniques you can employ in bringing your practice to your prospective patients.
Types of Marketing Techniques for Chiropractors
Link Building is a process that involves finding other websites or blogs to get them to post links back to your site. It's an essential part of any smart marketing strategy that aims to grow a business. In addition, link building will give you higher rankings on Google and will increase traffic on your website to double up the conversion rate.
A testimonial is an individual's written or verbal endorsement or appreciation for a purchased product or paid services. It's one of the best ways to get new patients that many chiropractors are using today. Moreover, testimonials will help you develop credibility and trust among potential clients.
Discounts and Promotions
With so many chiropractic discounts and promotions, it's easy to see why more people are coming in for a visit. Deals like 50% off your first month of treatment or free consultation can surely bring more people through your clinic door. Hence, one marketing technique to attract more patients is to offer discounts and promotions on services to your existing and prospective patients.
Referral Program and Incentive
Chiropractic referral programs offer incentives to existing patients who have successfully invited family members, friends, or colleagues to book an appointment and get a chiropractic package. The incentive could be a discount from 50% to 100% on the following visits, or it could also be in cash for those who've exerted an effort to refer people to your clinic.
Marketing Techniques Used for Successful Chiropractic Practice
It's no secret that social media is a powerful marketing tool. Doctors, nurses, chiropractors, and other healthcare providers are using social media to create an online presence, increase their visibility, and promote the services they offer. However, many practitioners were resistant to using social media in the past because they did not think it would be worth their time. Nowadays, more and more chiropractors are finding success with different platforms, including Facebook, Twitter, LinkedIn, Instagram, and many others.
Email marketing is an excellent way to provide information about your practice. It's quick, easy, and cost-effective compared to other forms of advertising. Besides that, email marketing is a powerful tool that you can use for lead generation, customer retention, and sales. The best part about email marketing is that it's affordable and easy to set up.
Pay Per Click
PPC marketing is a form of online advertising where you only pay for every click on your ads. There are different types of PPC that you can try, including Google AdWords and Bing Ads. The cost per click can range from pennies to dollars depending on the type of ad, how popular it is, and who's bidding on it.
Marketing Strategy for Chiropractors
Chiropractors are experts in health and wellness. However, most of them are not good at marketing their practice to attract more patients. It could be having a hectic schedule in and out of clinic hours, not having enough knowledge and skills to employ any marketing strategy, or lack of resources to reach their prospective patients. If you're one of them, you can start exploring your options and find ways to expand your skills to successfully bring your expertise to your target audience.
Most Useful Marketing Strategies for Chiropractors
As marketing is continuously evolving to respond to most people's needs in their business, here are some useful marketing strategies that most chiropractors are using today.
Establishing a Chiropractic Website
In the world of chiropractic marketing, a professional website is an excellent way to attract new patients. You can also drive traffic to it, promote your practice and your clinic, and provide information about the benefits of the chiropractic care you offer. You have to make sure that your website is user-friendly to improve users' browsing experience and make it mobile-friendly for those smartphone users out there.
Consistently Writing Blogs
When it comes to marketing your chiropractic business, finding the right strategy can be difficult. However, blogging has been proven an effective method of reaching potential patients who are actively looking for information about your practice and services. Besides that, it'll also help you increase your site traffic and conversion rate. It means that anyone who visited your site for the first time and made an inquiry can potentially be converted to be your patient and book an appointment with you soon. That's why it's important to consistently publish new blog posts because as soon as people stop reading them, they may lose their ranking on the search engine results pages or SERPs.
Facebook Ads are another effective marketing strategy for chiropractors. It's a great way to advertise your services and generate new leads. Facebook has billions of active users worldwide who are looking for exciting content on their feed. Hence, the possibilities of reaching them with your ads are endless.
Google Ads is one of the most affordable ways to advertise your practice online. It only requires you to have a Google AdWords account, and you start writing and creating some ads. Most importantly, make sure your ads are catchy, exciting, and engaging, so your audience will click through them and visit your site or contact you to book an appointment with you.
YouTube Ads is one of your great available options to promote your practice on YouTube. It offers an easy-to-use interface for those who are not familiar with Google Adwords and Facebook Ads. Besides that, it'll target many different demographics through the video platform targeting settings and see up-to-date statistics on viewer engagement rates, number of views, and more.
Moreover, you can also customize your advertisement by choosing a thumbnail image or video trailer before running the ad campaign. Hence, with billions of active users worldwide on YouTube, it has become one of the most popular sites in social media today. On top of that, with this high level of traffic, it has become one of the best places for chiropractors to market the services they offer.
What are the Least Beneficial Marketing Strategies for Local Chiropractors?
Each marketing strategy has its different pros and cons. That's why you have to make sure to maximize the benefits of your chosen strategy's strengths and, at least, lessen the effect of its weaknesses. Besides that, you can measure the effectiveness of using any of them based on the quality of results. However, there's no such thing as an ineffective marketing strategy.
That's why it's called a strategy because it has been designed to produce affirmative results most easily and conveniently. Otherwise, it defeats the purpose of strategy, so it's no longer one at all. Moreover, there are various factors to consider why some marketing strategies you've employed failed.
It could be because you did it at the wrong time, you didn't use the appropriate marketing materials, or you lack the effort to follow up and monitor its progress. Always remember that every time you use a particular marketing strategy, it doesn't stop there. You have to monitor it regularly and then ensure it's hitting all goals you've set up.
Hence, there's no least beneficial marketing strategy when employed and monitored properly. There might be instances that the results are lower than what you've expected due to various circumstances. However, keep in mind that no marketing strategy has been designed to fail you and ruin your business.
Implementing Marketing Strategies to Better Improve Chiropractic Businesses
You can find tons of marketing strategies online that you can use or incorporate in your tailored marketing plan. However, there are a few things you have to remember before implementing any of them. Make sure to have a set of clear goals for the marketing scheme you've carefully planned. Otherwise, you'll end up preparing for failure. After that, make your materials ready and choose which platform where you want to publish.
Make it organized and carry out everything according to your plan, and once done, spare time in a day to monitor its progress. Then, you can make necessary adjustments whenever necessary as long as it redirects to your plan in hitting your goals. Hence, once you've successfully done everything, you'll then know how to get more chiropractic patients in your clinic and witness the affirmative results in no time that better improve your chiropractic business.