How to Write Headlines that Gets Clicks: 7 Innovative Ways to Try
We all know that headlines are an essential component of our blog postings and articles. The content of the article is useless without a great headline to grab the reader’s attention. If you have been blogging for any amount of time, you know how difficult it can be to write headlines that stand out and get clicks, especially if your blog focuses on serious topics like politics or finance.
“On the average, five times as many people read the headline as read the body copy,” according to David Ogilvy. When you’ve finished writing your headline, you’ve spent 80% of your money.
Likewise, according to a survey by search marketing firm Chitika Insights, an average of two to three ads, regardless of format or type, were shown with each web page. Without good headlines that catch readers’ attention and entice them to click on your site, your blog post will go unnoticed.
Generally, it is important to understand that there are no rules for headlines. Creative and out-of-the-box approaches have a greater likelihood of gaining attention than “boring” traditional headlines. Here are seven ways you can catch attention with your headlines:
1. Use a Question
Curiosity is a reader’s trait. When they come across a question for which they have no answer, a tiny part of them wants to discover the answer, even if it has never piqued their interest before.
Often when authors ask a question in the headline that readers don’t know the answer to, they are instantly drawn in.
Some examples of headlines using smart questions include:
- How to Pass Your Class with Flying Colors?
- How to Tell if a Guy is Lying to You?
- How to Get Noticed in a Crowded Market?
- How to Tap into Your Awesome Potential?
When the headline includes an accurate statement from the author, it triggers a sense that readers need this information.
2. Be Honest
Despite how hard it is to develop a super-creative headline, sometimes the best ones are the most honest. When you feel your title isn’t creative enough, tell it like it is.
When writing about something negative, be completely honest with your readers. That way, they will know what not to expect from your article and your site.
A few examples of honest headlines include:
- Why You Will Never Make Your Kid’s Homework
- What Bald People Don’t Want You to Know
- The 19 Very Worst Things about Driving in the Middle of Summer
- 7 Hilarious Illustrations that Capture the Agony of Being a Parent on Holidays
3. Promise Huge Benefits
It is an extremely common tactic in the blogging world. These headlines may promise something like “the 6 Benefits of Eating at 6 pm Every Day” or “5 Easy Steps to Organize Your Entire Life.”
These types of titles are all about giving readers what they expect, even if it’s not exactly what they want. Readers know that they will most likely get their desired result, but they will also be pleased with the hidden benefits.
One way to guarantee clicks is to promise readers that anybody who reads your article can have something new for free. It works especially well when you are offering an e-book or an informational product.
4. Include Reader in a Group
When a certain group of people reads a headline, they want to know whether or not they are included in that group.
If you promise your readers that they will learn something from your article, make sure it is true! Many headlines claim to have information for their target audience when the following content does not apply to everyone.
Humans are groupies. We congregate in packs as children, and going to the movies alone is still not acceptable. Take advantage of human nature’s groupie-ness in your headlines.
An example is when Jarry Lee appeals to the Lord of the Rings groupies by promising 23 pictures that only they will see. Of course, the Lord of the Rings groupie will click on this link to ensure that all 23 photographs are amusing.
5. Solve a Problem
Another way to catch attention is by showing readers that you will solve a problem they face. Perhaps it’s about an infestation of mice or how to fix a broken toilet. Readers are constantly faced with problems, and they want solutions from authorities on the subject.
If you offer your step-by-step audience instructions for solving their problems, they will feel much more confident in your advice when writing about a subject.
We all have issues: relationship difficulties, financial difficulties, pet concerns, family conflicts, and career problems. That’s why appealing to readers with promises of simple solutions to common issues is so effective. It’s something they can identify with, but it also promises relief for things beyond their control.
6. Show Them How to Do
Just like promises, showing readers exactly what you are going to do can be very enticing.
Tell readers just how many things they need to accomplish their goal. For instance, if you want readers to be more productive in their work, promise that they can learn how to get three times more done in half the time.
A fantastic way of writing an effective headline is by telling readers exactly what to do. It doesn’t matter if it’s something simple like “How to Make Your Bed” or if it’s something complicated like “How to Fix Your Corrupted PowerPoint File.”
The point is, readers, want to know what you are going to do for them. They want to know that they can follow along and even attempt it themselves when they get home from the office.
7. Shock and Awe Readers
People love a shocker! Whether it’s positive or negative, the element of surprise in a headline captures attention. It can be something like “5 Signs That You Might Be a Robot,” or “How to Survive an Alligator Attack.”
Some of the most popular headlines are shocking in some way, shape, or form. When you use this technique in your titles, it’s important not to induce anxiety or fear. Instead, try to frame the shocking aspect of your headline positively that will create curiosity about the content.
Maybe it’s not just about being shocking but also being informative. For example, if you write an article on money management for college students, something like “Here’s How You Can Survive College Without Any Money” will catch your attention.
When writing a headline, it needs to be more than just catchy. It should also accurately represent the contents of your article so that readers aren’t disappointed when they click on a link about how to get fit and lose weight, only to find out there is nothing directly related to the content.