Everyone knows how important it is to have a landing page for your marketing campaigns. It’s the first impression you make on new customers and can either close them or entice them to learn more about what you’re offering.
There are plenty of options out there when it comes to creating a landing page that will get your desired results, but which one should you choose?
This blog post compares two popular design tools–Go High Level and Unbounce– in an effort to help give marketers a better understanding of their differences and similarities, as well as provide advice on why choosing one over the other may be best suited for different situations.
- What makes an Excellent Marketing Platform?
- Go High Level vs. Unbounce: What are they?
- Why Go High Level is Better
3.3 Ease of Use
3.4 Ease of Migration
3.5 Customer Support
4. Factors to Consider in Choosing a Marketing Platform
5. The Verdict
What makes an Excellent Marketing Platform?
When looking to create a landing page, there is no limit to the number of options you can choose from. But how do you know which one is right for your needs?
Here are some things that make an excellent marketing platform:
- Are the features easy to use and navigate? Do they include everything you need (and nothing you don’t) for your landing page needs?
- What is the cost to use each platform? Is there a free option–and if not, what are the rates for it?
- How easy is it to learn how to use the platform and create your landing page from scratch? Are their tutorials or walkthroughs available?
- Can you export any of the page elements and easily add them to another landing page platform? What is the cost (if any) to migrate to a different marketing platform?
- What sort of customer support does the marketing platform offer, and how easy is it to get in touch with someone if you run into problems or need advice?
- Are there any online communities where you can find support and advice from others in your industry?
- What other marketing platforms does it integrate with, and is there a cost associated with that integration (if so, what)?
- Are there analytics tools that the platform provides, and how easy is it to find the data you’re looking for? How much reporting can you generate from your analytics?
Go High Level vs. Unbounce: What are they?
There are many different options out there when it comes to creating landing pages. Two of the most popular (and practical) ones are Go High Level and Unbounce.
For those who aren’t already familiar with them, here is a brief introduction:
Go High Level is an all-in-one marketing platform that includes all of the features you can think of–and more! It’s a website builder, landing page builder, and marketing tool all-in-one. It has everything from analytics tools to community support and much more–all at an affordable price.
Unbounce is an online platform that offers everything you need to create a landing page. It’s especially useful for those who want to create effortless campaigns, generate content instantly and improve conversion immediately.
Go High Level vs. Unbounce: Why Go High Level is Better
Based on the considerations listed above, we will compare Go High Level vs. Unbounce to help make it easier for marketers to choose between them when creating landing pages and what makes Go High Level the better choice for marketers.
When it comes to features, Go High Level is the clear winner. Here are some of the many features and features you can enjoy when using their platform:
- SMS Marketing
- Email Marketing
- Unlimited Sales Funnel
- Website Builder
- Call Tracking
- Surveys & Forms
- Booking & Appointments
- CRM & Pipeline Management
- White Labeled Desktop App
- Tracking & Analytics
- Reputation Management
Unbounce, on the other hand, offers different products depending on your business requirements, whether you need to increase conversions, landing pages, creative marketing copies, among others.
This is a downside because it means that you would have to purchase all of the different products separately, which can easily cost you a fortune.
WINNER: Go High Level
Go High Level offers two pricing options customers can choose from 1) Agency Started Account, which costs $97 per month, and 2) Agency Unlimited Account for $297 per month. It also has an added solution called White Labeled Mobile App plus a Custom Zap Upgrade for an additional $497 per month on top of your chosen plan.
Unbounce, on the other hand, has three plans for their Smart Builder bundle: 1) Launch plan for $90 per month; 2) Optimize plan for $135 per month; and lastly, 3) the Accelerate Plan for $225 per month.
They also have a separate set of pricing for those in need of a free copywriting tool for up to five outputs a day and costs $49 for unlimited generations.
Based on these price points, Unbounce may be less expensive than Go High Level, so somehow, it’s the better choice for those on a tight budget.
Ease of Use
Both Unbounce and Go High Level are very simple to use. Those new to using landing page design software will likely find it very easy to navigate through both platforms.
The good thing about these kinds of tools is they are intuitive and user-friendly, so even those who have little or no knowledge of digital marketing can easily create a landing page without having to go through a steep learning curve.
Ease of Migration
One of the essential aspects that marketers consider when choosing a landing page builder is how easy it will be to migrate from one platform to another. Imagine going through all those efforts and time to learn a specific tool only to find out later on; you have no idea how you can transfer everything you already created.
With this in mind, we think it’s essential to look at how easy the migration process is from one platform to another since it will help you decide which tool you can use, whether for a short-term project or for an extended period.
Go High Level offers a smooth and painless transferring process. All that’s required of marketers is to follow a simple step-by-step guide to migrate their data from Unbounce.
Unbounce, on the other hand, is known for its complicated migration process. It’s not exactly easy to transfer everything you created in Unbounce to another platform.
So, in this case, we think Go High Level is the better option because they offer a straightforward and seamless way to transfer all your Unbounce data with just a few simple steps.
WINNER: Go High Level
Both Unbounce and Go High Level offer excellent customer support. They have a team of highly skilled and well-trained agents who can readily answer all your questions and queries in real-time.
Additionally, both platforms not only offer email support but also live chat with their agents, which makes it easier for marketers to get in touch with them so they can get their issues resolved fast.
But what I like best is Go High Level because you can actually talk to a real person on the phone anytime. This is a huge plus because you can resolve any urgent issue efficiently, whether related to your account or concerns with the product.
WINNER: Go High Level
One of the best things about tools like Go High Level and Unbounce is that they have a very active community of users. These platforms enable marketers to connect and learn from each other’s experiences.
This kind of framework gives you more insights into all the different aspects that can help you improve your campaigns and strategy.
But Go High Level clearly has a better online presence as it’s more accessible and easier to find what you need. It has a vast Facebook community, which is very active and engaging, plus a massive library of resources and articles on its website.
Integrations are crucial, especially for businesses with several teams who are working on different aspects of the marketing strategy. Having connections with other tools will help you streamline your workflow and provide better support to your clients to never miss any critical deadlines.
Go High Level provides easy integration with third-party tools so you can quickly transfer data across your workflow. You can also connect to third-party apps like Hubspot and Salesforce whenever it’s needed.
On the other hand, the integrations of Unbounce are also top-notch, with over 100 apps and systems supported so you can connect to a wide array of tools and use them for your marketing campaigns.
As much as you would like to think that all marketers are data-driven, not everyone is. There are still people who prefer working with their gut and instinct instead of getting insights from the numbers.
But for those who live by the numbers, Go High Level and Unbounce offer marketers an easy way to measure what they’ve done so they can simply assess their performance and improve their future strategies.
Both platforms provide a detailed analytics report with multiple metrics to help you easily see your statistics, like the number of sessions, conversions, page visits, bounce rates, etc.
However, Go High Level offers more insights into your data at an affordable price. You can easily track your “share of voice” and understand how your campaigns affect your competitors.
WINNER: Go High Level
In this day and age, no one has the time to create a landing page from scratch. In fact, more and more companies are using existing templates for their marketing strategies because it saves them a lot of time and money.
Both Go High Level and Unbounce offer 100+ landing page templates that you can use immediately with just a few clicks so you can build engaging pages in no time.
But what I like best about Go High Level is that it takes the customization one step further with everything from templates and page builders to the ability to add more elements to your website.
If you want a more customized landing page, I recommend you go with Go High Level because it has everything that Unbounce offers plus an additional level of customization, which helps you stand out from your competitors.
WINNER: Go High Level
Factors to Consider in Choosing a Marketing Platform
There are many factors to consider in choosing a marketing platform, such as ease of use, integrations, and community support. But when it comes down to choosing between Unbounce and Go High Level, you should also consider which will best suit your needs.
These are just some questions that you should ask yourself:
- What’s your main objective? Are you looking for a platform to help you build landing pages, email campaigns, or both?
- How much are you willing to spend on a marketing platform?
- How much time can you dedicate to learning the features of the platform?
- What features will you need the most for your marketing efforts?
- How will your team and supervisors be using the platform?
You should also consider the answers to these questions before deciding which marketing platform is the best.
If you want a powerful, affordable marketing platform to help your team streamline your workflow and improve your campaigns, go for Go High Level.
Based on the factors that we discussed above, it’s clear that Go High Level offers several features you can easily benefit from. It’s very comprehensive and has everything you need in a marketing platform.
You can see for yourself how this platform can quickly help you achieve your marketing goals by simply signing up for a free trial.
On the other hand, Unbounce is more suitable if you want to build landing pages and lead generation forms. It doesn’t have as many features compared to Go High Level, but it still has the essential tools you need in a marketing platform.
I hope you now have a better idea of which platform is the best for your needs. Here’s to an improved marketing strategy!