Go High Level vs. Sprout Social: Choosing a Better Social Media Management Tool

by: Danny Veiga

You're a busy marketer with a lot on your plate.

You have to balance running social media campaigns, managing the day-to-day of your company's social accounts, and keeping up with what's trending in the digital marketing scene.

There's just too much to do, and you're starting to feel overwhelmed. What once was fun and exciting is now stressful and time-consuming. 

You long for the days when you had more time to focus on your end goal: attracting new leads.

It can be hard to find time for all of this work - but it doesn't have to be if you use the right tools. 

Social media management tools are a great way to scale up on what you're already doing. You can automate most tasks and streamline the process instead of spending hours per day or week  (or both!) managing your social media accounts.

Go High Level and Sprout Social are just two of the many available tools for you to choose from.

To learn more about these two platforms, read on! This Go High Level vs. Sprout Social comparison will help you choose which platform is best for your needs - and give you plenty of reasons why one platform may be more suitable than the other.

Go High Level vs. Sprout Social: What Are They?

First, let's take a look at Go High Level and Sprout Social to see if we can find any similarities.

Both Go High Level and Sprout Social are social media management tools. 

These two are social media management platforms, which means they will support most - if not all - of your social media accounts.

Go High Level and Sprout Social both offer a wide variety of features that allow you to schedule, monitor, and post content for multiple accounts from one place.

Using social media management platforms will help you improve your social media presence and free up time in your schedule.

Let's dig a little deeper into how you can use these platforms to make your marketing life more manageable.

What are the Benefits of Using Social Media Management Platforms?

A social media management platform, such as Go High Level or Sprout Social, gives you the power to manage multiple social media accounts from one central place.

This is a big time-saver because you only have to log into one platform rather than logging in and out of multiple social media platforms for each individual account.

Each day, it becomes more important that small businesses focus on increasing their social media presence.

Social platforms, like Facebook and Twitter, are where potential leads hang out online. It is a great way to connect with your community in a more personal way, and it can help build trust and authority within your market niche.

A social media management platform will give you a competitive edge because it will allow you to make the most of each social platform - without being limited by the time of day, day of the week, or number of devices you have access to.

A social media management platform supports most (if not all) social media platforms out there today. You will be able to post content on Facebook, Twitter, LinkedIn, Google+ - and more - from one central location.

Social media platforms are growing more significant and more popular each year. It is essential to keep up with the latest trends and news in your industry and new social media marketing techniques.

Sprout Social and Go High Level both offer a community of users who share their best practices on effective social media management strategies. You'll be able to interact with other users who share their tips and advice - giving you fresh ideas on how to make the most of these platforms.

Social media management platforms will give you tools that help track performance, identify top trends in your industry, and learn from other small businesses making great use of social media marketing.

Why do you need one?

Small businesses use social media management platforms for different reasons. Most commonly, these tools are used to make the most of a small marketing budget. You'll be able to support multiple social media accounts from one platform - saving you time and money.

Sprout Social and Go High Level both offer tons of great features that can help boost your overall marketing strategy.

For example, Sprout Social offers features like location-based social media and the ability to create augmented reality videos.

With Go High Level, you will be able to schedule content for each of your social accounts and use tools like a hashtag tracker or monitor mentions from influencers in real-time.

Social media management platforms also offer insights into trending content, industry news, and tools that track campaign performance.

With the right social media management platform in place for your business, you'll be able to use social media marketing to attract new customers and grow your brand.

As a small business owner, it can be difficult to keep up with all of the news in your industry and stay on top of the best marketing practices.

Go High Level vs. Sprout Social: Which Platform Will Be Right for You?

Small businesses can use social media management platforms with a single social account or an enterprise organization that uses multiple social accounts across various platforms. The key is to find the platform that is right for your business needs.

Go High Level and Sprout Social both offer a number of great features that can help small businesses make the most of their social media marketing; however, they have different focuses.

Go High Level Social Media Management Tool

Go High Level is an all-in-one marketing platform that allows marketers to manage multiple marketing channels from a single, easy-to-use dashboard. It provides various marketing tools ranging from social media management, email automation to content creation.

Its social media management tool supports Facebook, Twitter, LinkedIn, and Google+ - as well as more than one account on each platform. The tool gives users real-time audience insights, allowing them to customize their content based on followers' reactions.

Go High Level offers a number of features that help you track the performance of each campaign, including social media analytics that measure the engagement and industry-specific insights. 

This tool offers a consistent view across all marketing channels, making it easier for users to identify trends in their industry. You'll be able to tweak your content strategy by shifting focus from one platform to another.

Benefits of Using Go High Level

Go High Level is an excellent social media management platform that offers lots of great features. The following are some of its most notable benefits:

All-in-one marketing platform 

This tool gives you the ability to manage multiple social media accounts from one platform — saving you time and money. These tools include a scheduling feature, an IRC chatbot, and a browser extension. You'll also be able to create augmented reality videos from your content and share them on popular social media sites like Facebook and Instagram.

Content Insights 

With Go High Level, you will be able to track the performance of each campaign by monitoring how your audience reacts to content. You can use the information you gather to optimize future content strategies.

Real-time Marketing  

This platform offers real-time social media insights into trending content, industry news, and tools that track performance from influencers in the industry. You'll be able to receive instant notifications on your mobile device or PC whenever a relevant piece of news breaks in your industry. 

Industry Insights 

Go High Level offers social media insights to help you analyze your content strategy. You'll be able to keep up with marketing trends and learn more about the best practices for growing a business on social media. 

You will also receive customized suggestions, analysis of top influencers in your niche, and other exclusive information. Following industry-specific news and trends with this tool helps you stay relevant to current events in your niche.

Go High Level Pricing and Plans 

As a premium tool, Go High Level offers a social management tool and an all-in-one marketing platform for US$ 97 for an Agency Starter Account, US$ 297 for an Agency Unlimited Account.

These come with a 14-day free trial for you to take your social media management to the next level.

Sprout Social Social Media Management Platform

Sprout Social is an all-in-one social media manager that allows you to schedule posts, manage multiple accounts and monitor your audience's activity across major platforms like Facebook, Twitter, and LinkedIn.

Sprout Social integrates all your social media accounts into one platform, enabling you to monitor everything from a single dashboard. In addition to the scheduling and management features, this social media tool also allows you to create personalized content for your target audience.

It is proud to be "a leader in usability, customer support and satisfaction, ROI and user adoption, as awarded by top-tier software review sites."

Features of Sprout Social

Content Tracking 

Sprout Social allows you to track the performance of each campaign with social media analytics that measures engagement. You can also view the number of shares and comments per post.

Sprout Social offers a consistent view across all channels, making it easier for users to identify trends in their industry. This tool will save you time and money by helping you track competitors on social media.

You'll be able to analyze your marketing data in real-time with the capability of Sprout Social's analytic features on mobile devices.

Social Management

If you're looking for a handy scheduling tool that makes it easy to plan and manage content on your social media accounts, Sprout Social offers a time-saving feature for small businesses. With this tool, you'll be able to schedule posts in advance without logging into each individual account. This makes it easy to use one tool for all of your social media posting needs.

This platform also comes with a drag-and-drop interface that allows you to schedule posts ahead of time. When it comes time to use Sprout Social for your social media management, you can easily drag and drop scheduled posts directly into the day's timeline.

Social Customer Care Agents

This feature comes in handy when you're stumped on a difficult issue and want immediate customer support. You can also use this tool to listen to your audience's feedback and provide more value for them.

Sprout Social enables you to keep tabs on your competitors, analyze trends, identify opportunities, and monitor the progress of your team and individual members.

This tool is equipped with a robust analytics dashboard that gives you insight into how, when, and where most brand mentions are posted. By monitoring all this activity in one place, you can keep an eye on what's being said about your company or products. 

You'll get real-time updates on the performance of your social media and marketing efforts, so you can quickly see what's working and what isn't.

With various features available at an affordable price, Sprout Social is one of the best social media management tools on the market.

Data and Intelligence

Sprout Social's data and intelligence capabilities allow you to manage data in real-time, making it easy for businesses to keep track of their social media accounts. 

With Sprout Social, you'll have the ability to view what's happening on your various channels at a faster pace.

You're able to quickly view reports that provide insights into audience growth, engagement trends, and performance. This will help you to identify opportunities for upcoming campaigns.

Sprout Social's reporting capabilities make it easier for users to monitor the progress of their social media management efforts.

With Sprout Social, companies can now respond more quickly to inquiries that are posted on social media. This helps businesses save time and money with faster customer service.

This tool is well-known as a leader when it comes to social media management, with its convenient features and outstanding customer service.

Sprout Social is a reliable software solution for small businesses equipped with powerful analytics tools that will make social media management easier for you.

Sprout Social Pricing and Plans 

There are three different plans for Sprout Social.

You may avail of the Standard Plan for $89 per user per month for five social profiles along with other capability tools. It also has the Professional Plan for $149 per user, per month billed annually for ten social profiles and powerful tools for social business, and the Advanced Plan for $249 per user per month, billed annually for ten social profiles and advanced tools for social enterprise at scale.

Which one should you use?

We compared the top two social media management tools, Go High Level and Sprout Social.

Go High Level is a tool that can be used for both social media management and the creation of beautiful graphics to share on your social media accounts. Go High Level can be used for free and has a powerful tool that is available for purchase.

Go High Level has organized its tools into tabs to make it easy and convenient for you. In addition to managing your social media account, it can also be used to create other marketing platforms through its wide range of features that can surely help marketers manage their business and product.

On the other hand, Sprout Social is a social media tool that has the functionality of publishing and scheduling updates, including both images and videos.

Sprout Social is the world's most powerful social media management tool with a wide range of features for professional use. It is equipped with a number of tools to help you do marketing analysis on brands, competitors, product/service reviews, and more.

Sprout Social comes with various features, including real-time data and analytics capabilities to monitor your progress on social media. It has a variety of features that help you monitor your social media accounts and tools to provide deeper insights into what's happening.

Suppose you are torn about which one to use for your business. In that case, personally, I prefer Go High Level because it is a tool that lets me manage my social accounts while gaining access to a genuinely stand-alone tool for both image creation and social management.

What Makes Go High Level a Better Social Media Management Tool?

Go High Level is the #1 social media management tool that has a wide variety of features for brand marketers. It helps users to manage and publish on multiple social media accounts all at once. Go High level makes use of a free-to-use personal dashboard, where you can organize your content in the ways which are most beneficial to you.

Go High Level is a powerful tool that allows you to professionally report all of your social media activities. It comes with an integrated dashboard for post scheduling on Facebook, Twitter, and LinkedIn. This also gives you the flexibility to schedule your content in advance so that you can boost traffic to your website immediately.

You can now focus more of your time on marketing your website and marketing products. Go High Level has everything that you could ever need to get more people to visit your site, including an easy-to-use tool for Instagram management.

It is a tool that gives you complete transparency into the growth of your social media marketing campaign each day and every month by letting you see the number of people you are reaching, along with your audience demographics and engagement rates.

You can reach more people by allowing Go High Level to automatically post content on your schedule so that your followers will receive updates when they log in to their social media accounts. You just have to set up the time that works best for you and let this tool do the rest.

Conclusion

I hope this has helped you narrow down your decision to choose the best social media management platform for your business.

The key is finding a solution that meets all of your needs and offers important features, whether it be scheduling posts or analytics reporting. Of course, there's no such thing as one-size-fits-all when it comes to marketing platforms. 

The good news is that there are so many social media tools out there to choose from, so you can indeed find the perfect fit for your business.

We also hope that this article has helped clear up any questions or concerns you may have had about Sprout Social and Go High Level competing against each other.

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Danny is a 7-Figure Online Business Growth Expert, one of the Most Successful Entrepreneurs under 40, and a Growth Revenue Strategist who’s helped scale his clients to over $50M worth of sales online.
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