In today’s marketing world, it is vital to manage your lead generation and sales pipeline effectively. To do so, you need an effective marketing automation tool.
There are a lot of different options in this space, but what should marketers choose?
Go High Level or SendInBlue: Which one is better for marketing automation?
This blog post will help you decide which one would suit your needs best based on the features that each of them offers.
What is marketing automation?
Marketing automation is a process that allows you to manage your sales processes and contacts. It can track prospects, potential buyers, customers, leads, and even actions like clicks or views.
This helps improve how you generate and nurture your leads and the sales pipeline for your business. It is a potent marketing tool that has no equivalent when it comes to generating quality leads.
One of the critical aspects of marketing automation is that it can be used across all channels such as email, social media, SMS, and other web-based platforms such as your website.
The main goal of marketing automation tools is to help you achieve high efficiency while also enhancing customer satisfaction.
Marketing automation allows you to have more control over your marketing, contacts, and sales. It comes with many features that help you target the right audience based on their interests, preferences, and buying behaviors.
Using it gives you a return on investment (ROI) in the long run by saving you time while improving your business’ overall performance. You can effectively engage your audience at the right time and place.
With marketing automation, your business can generate more leads while also increasing its productivity and customer satisfaction rates which means you will have a higher return on investment in the end.
Why do you need marketing automation?
Being able to generate quality leads and improve your sales pipeline will help any business grow.
The best thing about marketing automation is that it helps you control the different aspects of your business, such as customer service, data analysis, emailing, and marketing.
Here are the reasons why marketing automation is advantageous for you:
1. Improves sales process efficiency
With marketing automation, you can efficiently decide which process is ideal for a particular business opportunity.
It also allows you to track your sales cycle’s different activities and steps, such as monitoring workflows, coordinating with other team members involved in the process, evaluating performance metrics, and more.
2. Gain insights into customer activity
Using marketing automation tools gives you an accurate depiction of how customers interact with your business’s products and services.
It also allows you to identify critical insights on customer engagement such as the typical sales cycle, demographics, types of users in contact with the product or service, content preference, performance data that prospects are interested in viewing, and more.
3. Easier lead generation process
Marketing automation can help you generate quality leads for your business efficiently and fast.
It can be used to identify the right people that are most likely to buy your products or services based on their past activities, interests, and online activity. It then allows you to create specific campaigns that match those individuals’ needs perfectly.
4. Improved customer experience
Marketing automation comes with a wide array of features that will help you create more customized and personalized products for your customers.
It allows you to deliver the right message or content to them at the right time. You can even use segmentation, behavioral triggers, and lead scoring to do so. It also helps improve customer retention rates as well as reduce churn or attrition.
5. More leads with less effort and costs
Marketing automation helps you reach out to more people at once while improving your marketing ROI at the same time. The cost of generating quality leads is much lower as compared to advertising or cold calling. All this can be done in just one platform in a short period.
6. Better lead quality and scoring system
Marketing automation lets you take control of your leads at all times by evaluating them through an effective lead scoring system that will help you determine the most promising ones and filter out those that are not relevant to your business. It can be used in generating high-quality leads for you.
7. Better reporting system
Marketing automation will help you have a deeper understanding of your customers and their needs in real-time. It also offers detailed reports that will show you what is happening regularly, which means you get to make the right decisions should there be problems or concerns.
8. Higher sales conversion rates
With marketing automation, you can reach more prospects easily and at a much faster rate. It allows you to move through the sales process in record time, which means your customers will close deals more straightforwardly and with better results than conventional approaches.
9. Better communication channels
Marketing automation allows you to communicate with your customers more conveniently through different channels such as email marketing, social media, and mobile messaging.
It provides easier channel management for the different types of preferences each customer prefers.
Marketing Automation Tools
There are many tools available for businesses that want to enhance their marketing efforts through marketing automation. We’ll discuss two of the most popular and trusted ones here.
Go High Level is one of the leading marketing automation platforms that will help you create a better connection with your customers resulting in increased sales. It is considered one of the simplest yet powerful tools when it comes to marketing automation.
Sendinblue, meanwhile, is also a marketing automation platform for businesses of all sizes. It has several features that make up for its power, including email integration, CRM solutions, cloud storage facilities, and email campaigns, among others.
Marketing automation platforms such as these can make a significant difference in your business. If you want to learn more about how it could work for you, we will discuss this later.
But for now, here are a few considerations you should note in choosing the right marketing automation platform.
1. The number of users
It can be challenging to choose a marketing automation platform with so many options available. But one of the things you need to consider is how many people will use it. Different tools have different limits when it comes to the maximum number of users, and this should be something that will affect your decision in choosing the right tool for your business.
2. The number of contacts that can be synced
There are other tools out there that do not have a limit when it comes to the number of contacts and accounts they can sync. But if you find one with a good limit, don’t hesitate to choose it over those platforms that do not have this capacity. It really matters in the end.
3. Email integration with social media
It would be best to consider how you will use the tool and what functions are available for your use. If, for instance, you need to sync it with your social media accounts like Facebook or Twitter, then a platform that is compatible with these should be your first choice. After all, that is the power of marketing automation. It can reach a wider audience and increase your sales conversion rates in the process.
4. CRM integration with email campaign
If you want to have more control over your lead management, integrating it with your internal CRM is one way. It also allows you to have more control over your sales process, making it easier for everyone involved at all times.
5. The level of knowledge that is required
If you are not tech-savvy and new to using marketing automation platforms, choosing one that does not require much training or technical knowledge can be best for you. Otherwise, you might have a hard time learning how to use it.
6. The number of campaign templates and automated workflows
Another thing that matters with marketing automation platforms is the availability of templates that you can use or copy for your campaigns. You may want to consider seeing what choices are available before choosing one.
7. The price of the platform
Lastly, you will also have to consider your budget when choosing a marketing automation tool for your business. While it is crucial to determine what you need and fits your business needs, it is also essential to find one within the budget you are willing to pay for it with no hesitation whatsoever.
Once you have shopped around for a while and found something within your budget but has most of these features, that should be the tool you choose.
Go High Level vs. Sendinblue
Now that you are familiar with the things to consider in terms of choosing the right platform for your business, you may want to know more about these platforms so that we will make a comparison below:
Go High Level
Go High Level is one of the best marketing automation tools out there. It has many features that can help make managing your contacts and campaigns easier. One of its best features is the step-by-step guide to set up your own campaigns. Furthermore, it allows you to do email drip sequencing and social media posting, among others.
Here are some of its features:
Fully automated booking – book leads and prospects to your calendar without doing anything. You can also make text conversations to place appointments on your calendars without having to interact in person.
Artificial Intelligence Built-In: Go High Level offers many features, including AI-powered automation and lead scoring, to help you create automated workflows with less effort.
Internal CRM: Integrate your internal CRM with every email sent. You will create segmentation strategies and execute triggers based on your info about each contact in your database.
Click Tracking: Go High Level provides click tracking that allows you to track the source of clicks from your website or emails. This will also point out whether these were organic clicks or email campaign clicks.
Page Builder – Create responsive landing pages using the drag-and-drop visual editor. You will also have the option to create custom, personalized landing pages from scratch.
Social Media Integration: Go High Level integrates with your social media accounts to send out live posts and automate your marketing campaigns. It also has a built-in scheduling tool that allows you to schedule posts on Facebook, Twitter, and LinkedIn.
Customize Follow-up Campaigns: Create follow-up campaigns to send out after the initial one. You can also create a single email that will end in more emails as people take action.
Real-time Reporting: View detailed reports on your contact database, emails sent, and social media activities. Receive notifications from the system on new leads or prospects added to your list.
SMS Marketing: You can send SMS messages when you want to update your leads or prospects on the status of their booking. This is an excellent way to keep them updated and interested in what you have offered them.
Benefits of Go High Level
All in all, Go High Level provides you with the features that you need to create automated workflows, manage your contacts and send emails. It also allows you to set up campaigns using templates from its store.
Aside from marketing automation, it also offers more other features that will be useful to you and your business. It is an all-in-one marketing platform that offers many other functionalities, not just marketing automation, allowing you to make the most out of your marketing strategies.
Sendinblue is a powerful marketing automation tool that allows you to create customized campaigns using web forms and landing pages for your business. It also has a responsive email template builder that enables you to build elegant emails. You will also be able to set up drip campaigns on the platform to follow a sequential pattern.
One of its best features is that it allows you to create automation workflows in a matter of minutes without writing any code. It is user-friendly because it has a drag-and-drop builder, which you can use to create or customize your automated workflows.
It features integrated tools for social media posting, allowing you to fully automate your marketing campaigns and reduce the significant amount of time needed to do them manually.
Sendinblue has some of these benefits:
Engage better with your customers: Sendinblue allows you to create customized responsive workflows that enable your leads and prospects to respond directly through the platform.
Sendinblue also has an advanced email builder that allows you to create automated emails, SMS, shared inbox, among others. It features a responsive email template builder and a visual editor that lets you do this easily.
Automate your marketing campaigns: Sendinblue has one of the best automation tools.
Its platform is an all-in-one marketing platform that has everything you need to automate your marketing campaigns. You can set up offers and promotions to turn your visitors into customers.
You can also personalize your customer journey by customizing drip campaigns, follow-up emails, and marketing messages.
Leads Conversion – Sendinblue is also good at capturing leads through customizable landing pages for your business. It allows you to launch Facebook Ads and retargeting campaigns on the platform.
You can set up automated workflows and social media posting to your leads so you can engage with them individually. Sendinblue also allows you to set up web forms and landing page templates, which you can use to capture leads right from your website.
Benefits of Sendinblue
Sendinblue helps you make your marketing strategies automated so that you can spend more time on other important things. Aside from marketing automation, it also has a powerful tool for content management and social media posting.
It is an all-in-one marketing platform that will help you create better campaigns to increase your business sales using various functionalities available on the platform.
Sendinblue vs. Go High Level: The Final Verdict
Go High Level and Sendinblue are both great tools that offer excellent features in marketing automation.
It all depends on how you will use them in your marketing strategies.
Go High Level is excellent if you are a business that needs more than just automation software.
Go High Level is an all-in-one marketing platform that offers many additional functionalities in addition to marketing automation. It allows you to create better marketing strategies using powerful features like automated web forms, landing pages, and SMS messages. It also allows you to manage your social media accounts with its built-in social media posting feature.
Go High Level is also great if you are looking for a cheaper alternative because it offers everything you need in marketing automation at an affordable price.
Sendinblue is best for businesses that are specializing in building custom automation tools.
You can use both platforms for your marketing campaigns as they offer excellent features in marketing automation and other essential functions in content creation and social media posting.
Sendinblue, however, is a bit limited compared to Go High Level. Still, it also offers additional functionalities and features that can give you an edge over your competitors in the long run.
Of course, it still all boils down to your marketing campaign needs and which platform will deliver better results.
Marketing automation is the future of your business.
It is a great way to engage better with your customers while streamlining your marketing strategies.
Both Go High Level and Sendinblue are amazing tools, but it all boils down to how you will use them for your campaign needs.
Go High Level is an excellent choice if you look for all-around marketing software to manage your complete business.
But if you need more features for building your automated tools and strategies, then Sendinblue can be the best option for you.
Although both platforms are good at what they do, it also depends on your budget and how you will use them for your marketing campaign.
I hope this article helps you decide the right platform to invest in for your marketing automation and social media needs.