The marketing world is changing.
Gone are the days when you could get by running a small business with just email, Facebook, and Twitter accounts.
A lot has changed since then – social media platforms have exploded in popularity, mobile devices have become more prevalent than ever before, and there’s been an influx of new tech startups that make it easier than ever to build your website or blog from scratch.
You might be wondering which marketing platform would best suit your needs?
In this post, we’ll break down two of the most popular options – Go High Level vs. Paperflite – so you can decide for yourself which one is right for you!
Paperflite is a traditional marketing platform that’s inexpensive but doesn’t offer many features. High Level, meanwhile, has more features and better analytics, which may be worth the higher price point for your business.
Let’s take a look at the pros and cons of each so you can figure out what is best for you!
But first, let’s dig deep into what even is a marketing platform.
What is a marketing platform?
A marketing platform is a software that allows you to develop and grow your business.
Marketing platforms are easy to use and have several useful tools, such as email campaigns, lead generation forms, social media management, blog content creation, email templates, and video hosting, among others.
Marketing platforms are easy to use and allow you to manage all your sales and marketing efforts from one place so that you can spend less time on the technical side of marketing and more time on growth activities.
Why do you need one?
Marketing platforms are powerful. You can do a lot with a good marketing platform.
Here are some of the reasons why you need one for your business:
- Turn every contact into a new lead – you can generate leads, automatically follow up with sales leads, track customer activity on your site and social media, and monitor what promotions are doing best.
- Manage multiple marketing channels from one place – run Facebook ads, send emails, run affiliate programs and campaigns without logging in to each social network or service.
- Track sales performance across different platforms – see which of your customers used which channel when buying from you to know where to focus your efforts.
- An affordable marketing platform is something that can help you grow and develop your business. What’s more, a good one should make it easy for you to scale up after getting started at the basic level of features.
- Boost productivity – If you are not spending time on activities like social media promotion, those hours can be used to grow your audience or improve your product.
- Feedback loops – A marketing platform allows you to create a feedback loop where you can take action based on customer response by accessing their information quickly. It also allows you to connect with people who may not even be aware of what products or services they need yet!
How do you choose which marketing platform is right for you?
Now that we know what a marketing platform is and why to use one, let’s dive into choosing which is best for you.
Just because something has more features or looks pretty doesn’t mean it will help your business, so when choosing the right one, there are some things to consider.
Here is a checklist of things to look at when making your decision:
1. Is the platform easy to use?
Some platforms are so complicated that an hour attempting to figure them out can seem like a full-time job! Others, meanwhile, have user-friendly interfaces and are super intuitive from the very start.
Make sure you choose a marketing platform that you can use without needing to go through hours of training just to get started.
2. What is the cost?
When choosing a marketing platform, you need to consider how it will fit into your budget. Some platforms are very affordable, while others may be more expensive depending on what features you need.
Which one offers the best value for your money? If you come across a platform that looks cheap but has minimal tools and limited features, look at other options before deciding on this one.
3. Is the marketing platform trusted by other businesses in your niche or vertical market?
While there are many platforms out there, some develop reputations among solely people who aren’t serious about their business (i.e., those who want to “play” with tools that look pretty).
This is not the kind of platform you want to go for. Others, meanwhile, are used by serious businesses in your niche or vertical market. If other credible companies are using a particular platform for their marketing and sales efforts, this usually means that it’s one you should explore further.
4 . Does it have all the features you need?
If you’re starting as a small business or entrepreneur with limited resources like time and money, then having only basic features can be something that works in your favor.
However, if you will soon need more advanced features (maybe more detailed reporting) to keep growing your business, then choosing a simpler option would be unwise.
5. Does the platform interface well with other marketing tools you will use?
If you are going to be using multiple marketing platforms, make sure that they all integrate with one another. Having an integrated approach means less time on software integration or having to learn a new system just because your needs have changed and you want something more powerful than what you started with.
Go High Level vs. Paperflite as a Marketing Platform
Two of the most popular marketing platforms are Go High Level and Paperflite.
Go High Level offers a lot of advanced features for those who need them, while Paperflite is geared toward more entry-level marketers.
How do you decide which option is right for your business? Read on to learn the pros and cons of each one.
What is Paperflite, and how does it work?
Paperflite is an all-in-one marketing platform that allows small businesses and entrepreneurs to grow their business through a combination of its tools that focus on social media, email marketing, sales leads, and landing pages.
It has easy-to-use templates for all of these things, so you don’t have to be a professional marketer to create a professional-looking website, landing page, or collection of emails.
Paperflite is used by small business owners, primarily in real estate and e-commerce settings. It was launched in 2011, and more than 45,000 businesses have used it since.
Paperflite has a large set of features when it comes to engaging on social media. These include the ability to create landing pages, blogging and social reports, and advertising campaigns.
These allow you to have highly targeted leads coming in by sending ads directly to them based on the demographics that you input into your marketing campaign. You can also utilize popups for email capture and the option of adding a blog to your page.
One of the best things about Paperflite is its email management system which allows you to send beautiful emails without any design skills needed at all! They also have professional templates where you only need to add your content to them.
A collection of 27 lead generation tools are included in Paperflite, and there is a function for people to submit their leads directly into the system. You can also create forms that you can place on your site, so users don’t have any reason not to fill them out. While these features work well by themselves, they’re best used when integrated with other marketing channels or activities.
Paperflite Pricing and Payment Plans :
There are three plans offered for Paperflite: Paperflight for Sales Content Management US$50 per month, per user; CleverStory for Interactive Landing Pages, which begins at US$950, and Design Studio for Customized Content Experiences with per experience, tailored pricing.
What is Go High Level, and how does it work?
Go High Level is another marketing platform ideal for small businesses and entrepreneurs who want to grow their businesses.
It allows you to create a professional landing page, manage your email campaigns, sell more with analytics, engage on social media channels like Facebook or Twitter, get sales leads through the lead marketplace, and create beautiful mobile-friendly websites all from one interface.
Go High Level is primarily geared toward entrepreneurs wanting to get ahead online without any design or development experience.
Creating a landing page is very easy with Go High Level, as there are plenty of templates to choose from, along with tons of fonts and color options. Once you’ve got your content ready to go, then you can integrate with a click of the button thanks to its unique “wizard” that guides you through the process step-by-step.
Landing pages can also be customized further with email capture forms, Google Analytics integration, Facebook comments/likes boxes, and Twitter tweets built right in!
Everything you need to send and track emails is built right into Go High Level. You can schedule campaigns, build templates, create drip campaigns, content, collect leads with popups or forms on your site, and measure the success of your campaign using reports along with plenty of other features.
A great thing about this software is that it allows users to perform these tasks without design skills at all!
Social Media Engagement & Analytics
Go High Level has a dedicated section for social media management where you can schedule posts for several different networks such as Facebook and Twitter. You can also integrate with social media platforms like Instagram or Pinterest if needed (you don’t have to use all social media channels).
You’ll be able to see who’s engaging with your content, and you can also set up a Lead Marketplace that will allow users to send their leads directly into your platform.
It took me only about 5 minutes to create my first landing page with Go High Level, and it was simple enough for anyone to do!
Their conversion tracking is tied directly into Google Analytics which means all of the data stays in one place. There are even pre-made reports where you can check out some high-level stats on how visitors are finding your site and what pages they’re looking at most frequently.
Go High Level also has built-in tools that allow you to see anonymous leads as well as ones that have opted into your list. You can also segment them based on the pages they visit so you know whether or not this is a good source of leads for your business.
Launching A New Website
If you want to launch a new website, Go High Level has got you covered there too! You can create mobile-friendly websites that look great on all devices with landing pages and lead capture forms already built right in.
For the most part, creating a mobile-friendly site was free when I started my trial (other than one aspect where I had to pay extra for localization). You will need to upgrade if you want more customization options, though, but it’s very affordable!
Survey and Forms
The survey and forms system that Go High Level offers is great for creating customizable surveys or opt-in forms.
You can even create surveys and form templates to use over and over again, which means you don’t have to worry about designing any of it yourself if you’re a novice.
Go High Level does the heavy lifting by allowing you to focus on your business! You also get customer support from their team when you need it, as well as an active community in the FB group (especially helpful if you’re having trouble with something).
White Labeled Desktop App
If you want to use Go High Level on your desktop without the branding (or if you’re working with a designer), then there’s a white-labeled desktop app that allows users to connect their domain and brand it however they’d like. Using this feature takes very little time and effort!
Tracking & Analytics
Your leads are automatically tracked in Google Analytics which is an excellent feature of Go High Level.
If you want to get more advanced with your tracking, there’s a built-in conversion funnel builder to create detailed reports on your landing page visitors. You can also set up goals so that if someone performs a specific action on your site (like fills out a form or downloads something), then the goal will be marked as completed for additional analytics data.
Go High Level offers plenty of unique features right “out of the box” and is very easy to use! Their customer support is also fantastic – they always answer support tickets within 24 hours.
Their pricing plans are reasonable (especially considering what all is included), but I’ve found that their free plan is more than enough if you’re just starting out with your business.
They charge US$297 per month for all these fantastic features that I’ve discussed, and you can set up a free trial before buying if you’re just not sure.
Overall, Go High Level is a great marketing platform! If you’re looking for something simple and easy to use, then this may be the platform for you.
You don’t have to worry about trying to set up tracking codes or setting up multiple accounts on different platforms when working with Go High Level because it’s all in one place.
Which one should you use for your business?
Now you know a little bit more about Go High Level and Paperflite, so which one is right for your business?
The simple answer is it really just depends on what features you need.
Paperflite provides its own tracking numbers based on how many leads you get from people clicking on your Paperflite links. You also get leads directly in whatever system you use, but it’s not as tracked as the Paperflite ones are.
Go High Level gives you more convenience with plenty of customization options in their email marketing software. You also get one-on-one customer support whenever you need it, and you’re never alone when working with Go High Level.
Overall, I think that it’s essential to know all of your options before deciding which platform is right for your business. Go High Level is an excellent option if you want something that just works without worrying about anything else. If you want more control over the features and how your leads are tracked, then Paperflite may be a better choice for you!
Personally, I’m going to use Go High Level because I just don’t have much time right now to figure out how everything works with Paperflite.
You can choose the one that works best for you and your business!
Both are fantastic platforms with excellent customer support and training, so it’s really a win-win situation either way.
Either way, you’ll be able to make valuable connections with new subscribers and customers!
If you’re searching for a new landing page tool, check out Paperflite and Go High Level! You can’t go wrong with either of them. Don’t forget to set up your free trial so that you can try each one out for yourself.
If you have any questions, comments, or feedback before making your decision, feel free to leave them in the comment section below! I’d love to hear from you and help you figure out which platform is best for your business!