If you’re a marketer, you know the importance of having an online presence. It determines how successful you’ll be in marketing your product or service, and a marketing website is a key factor.
A clean, user-friendly website helps potential customers know if your product/service is genuine, and it’s an easy way to get new leads. But what’s the best platform to build one?
There are plenty of options, but two that stand out as being top choices for marketers are Go High Level and OptimizePress.
In this blog post, I’ll be going over who each is suited for and which would be the better choice for your marketing needs.
- Go High Level vs. OptimizePress: An Introduction
- Features and Tools
- Ease of Use
- Customer Support
- Marketing Automation
1. Go High Level vs OptimizePress: An Introduction
Go High Level is an all-in-one marketing platform that helps marketers build, optimize, monetize and measure their marketing campaigns. It allows marketers to maximize their marketing efforts by automating repetitive tasks, monitoring the performance of each campaign, creating unified messaging, and integrating with other apps.
Go High Level helps marketers easily find the best offers, track conversions and understand which campaigns are performing well. While it’s packed with several features, there are three main features that marketers can take advantage of with the platform. These are Lead Generation, Campaigns Automation, and Lead Nurturing.
On the other hand, OptimizePress is a responsive website builder that lets you create professional pages to market your products and services. It allows marketers to come up with stunning designs for their landing pages and websites.
It’s a simple WordPress plugin that can be used to create landing pages, squeeze pages, sales funnels, and membership sites. OptimizePress has main functions, which are to create landing pages, membership sites, and sales funnels.
There are a lot of similarities between the two – you have access to a visual editor, can integrate with other apps, and create landing pages. But there are also noticeable differences such as the price and features. In the next section, I’ll discuss which of these features are offered by both platforms.
2. Features and Tools
Available features are important in choosing the right software for your website. You don’t want a feature-rich platform if you won’t be using it. This is why knowing what features are offered by each platform will help.
Here are the features you can benefit from Go High Level and OptimizePress:
When it comes to features, both tools offer a wide range of tools that provide the capability to do a lot of things.
Go High Level is loaded with features such as analytics tools, a user-friendly dashboard, outbound calling, appointment automation tools, reputation management system, unified messaging tools, lead management, integrations, a mobile app, and a website and sales funnel builder, where you can create as many funnels as you like.
On the other hand, OptimizePress provides templates to create landing pages, sales funnels, checkout processes, webinar pages, and more. It also has a drag-and-drop editor and allows marketers to test different layouts and designs before publishing their site.
In terms of features, I can say that Go High Level is more comprehensive because it provides tools for almost everything a marketer would need.
WINNER: Go High Level
3. Ease of Use
Ease of use also needs to be considered in choosing between Go High Level and OptimizePress. Because both tools have similar features, being user-friendly becomes an important factor to help you decide which software would be more beneficial for your needs.
Go High Level has an intuitive dashboard where all its tools are organized to make it easier for marketers to find what they need. In the dashboard, you can view your top integrations and see a list of tools that you can use to manage your campaigns. You won’t need to go through a training program to make it easier for you to use Go High Level. Go High Level is designed for marketers who are looking to automate their campaigns.
OptimizePress has a drag-and-drop editor, which makes it easier to customize your website. In addition, you can view all the tools and features of your website on one page. You can choose from different templates to get started with your website. OptimizePress is made for marketers who are looking for simplicity because it’s easy to use.
When it comes to Ease of use, both are easy to use, although I’m giving the point to OptimizePress because of its drag and drop editor.
Another factor to consider is how easy it is to integrate both tools with other apps. Integration means that you can easily connect and download data from different apps, which is essential in marketing. Integrations with other apps mean that you can use them to collect leads and view a customer’s interactions with your website from different apps.
Go High Level has integrations essential for marketers, such as email marketing, social media, remarketing ads, ad networks, 3rd party apps and services, and CRMs. There are tons of apps and services available for Go High Level, and the best part is that they all integrate seamlessly with other apps.
On the other hand, OptimizePress has a list of integrations that includes email marketing, social media, and ad networks. Although it doesn’t offer as many integrations as Go High Level, the list of apps that integrate with OptimizePress is still very helpful.
Integrations matter because it allows you to streamline your marketing processes. Go High Level offers a lot of integrations that can save you time and money by making it easier to manage your campaigns.
WINNER: Go High Level
The customization option is important because it allows marketers to create a website that suits their needs. When it comes to customizing their website, both platforms are easy. You can customize your site on the dashboard of both platforms by changing colors, fonts, layouts, shapes, and elements.
However, Go High Level gives you more opportunities to customize your site on the dashboard because you have access to tools such as call-to-action buttons that you can style the way you want, a custom CSS editor to edit your website’s code, and more.
OptimizePress has a built-in page builder on its dashboard that allows marketers to create landing pages in minutes. You can use elements such as text boxes, images, shapes, videos, and slideshows to make your site more compelling for visitors.
So when it comes to Customization, I will give the point to Go High Level because of its customization tools that allow you to edit your site in the dashboard itself.
WINNER: Go High Level
Pricing is important when it comes to comparing the affordability of Go High Level and OptimizePress. The pricing of a website builder determines how marketers can use their services.
Go High Level has three plans to choose from when it comes to pricing, depending on your marketing needs. The Agency Starter Account is $97 per month, and the Agency Unlimited Account is $297 per month, which both have a 14-day free trial offer.
On the other hand, OptimizePress has plans that start at $99 per year, which can use in one personal site, $199 per year, which can use up to 20 personal sites, and $399 per year, which can use on up to 20 client sites to build pages and funnels for clients.
Both Go High Level and OptimizePress offer affordable prices for their services with some features that can be used to upgrade. However, Go High Level is more expensive than OptimizePress. So, I’ll say that OptimizePress is the better platform when it comes to pricing.
7. Customer Support
Customer Support Option is also an important factor to consider because you will need support on the go when building your website, especially if you are new to Go High Level and OptimizePress. Both Go High Level and OptimizePress have great customer support that users can depend on.
OptimizePress has a support team that you can contact by email to assist you with any problems while using OptimizePress.
Meanwhile, Go High Level provides email and phone support and live chat options, which makes it easier for users to get in touch with the company whenever they need assistance.
Both companies have great customer support, but since Go High Level offers live chat services, I’ll give them the point for this round.
WINNER: Go High Level
8. Marketing Automation
Marketing Automation is a must-have for marketers because it allows them to automate their marketing campaigns and save a lot of time.
Go High Level provides a marketing automation tool that you can use to send customized messages and emails based on user behavior. Go High Level’s marketing automation feature allows users to create customer personas and determine how they want to target them using the website traffic they generate.
OptimizePress doesn’t have a marketing automation tool that you can use to send emails and messages based on user behavior.
However, both platforms do have the ability to integrate with email providers such as MailChimp and AWeber to help market their websites.
Marketing automation is important because it allows you to create a tailored marketing strategy for your audience and measures conversions based on user behavior.
WINNER: Go High Level
Help from the community is also something every marketer needs to consider when creating their website because it allows you to connect with other marketers in the industry.
Which platform has a bigger community?
When it comes to finding answers, Go High Level has an active community of marketers who can help each other out and answer questions about site development and marketing.
Meanwhile, OptimizePress doesn’t have any dedicated community that you can go to for help. It only has message boards where people can ask questions, but there isn’t anyone who will answer them.
So for this round, Go High Level wins.
WINNER: Go High Level
After going through the aspects of Go High Level and OptimizePress, here’s a rundown of which platform is better according to my opinion:
Go High Level and OptimizePress share a lot of things in common. They both let users build websites with ease, have built-in marketing automation tools, and have a huge selection of templates to choose from. Also, both have easy-to-use drag and drop editors that allow users to create custom pages, funnels, email capture forms, exit popups, etc.
But when it comes to the above-mentioned factors, Go High Level offers more options that can help you create a website. It has flexibility when it comes to pricing, integrations, customization options, customer support, and a dedicated community of marketers who can help you out when in need.
For these reasons, Go High Level is the clear winner. Go High Level is a more feature-rich platform that helps marketers build websites easily and quickly. It’s more flexible and generous with what it offers, especially if you’re a beginner.
That said, OptimizePress is also a good option. It’s a more beginner-friendly platform with simple tools, templates, and pricing plans that are great for beginners who only want to make a simple website. However, it’s not loaded with features for marketers who want to build full-fledged online businesses. But still, it’s a reliable website builder with a huge collection of templates and simple customization options.
If you’re a beginner looking to make a simple website, then go with OptimizePress. But if you want something more advanced and useful for marketers or business owners who want to build better and more sophisticated websites, then go with Go High Level.
I hope my review helped you out. Let me know what you think about Go High Level and OptimizePress in the comments below!