Which is the Better Marketing Automation Software? Go High Level vs. Marketo

Marketers are always looking for better ways to increase their ROI, and the best way to do that is by automating your marketing. That’s why you should be asking yourself which of these two powerful marketing automation software tools will work best for you.

We’re here to help you decide which marketing automation software is best for your business.

Go High Level and Marketo are competing with each other, but both offer great features that could be beneficial for your company.

Both of these products offer a variety of features, such as lead scoring, drip email campaigns, and segmentation for targeting specific customers. But which one is better? 

What is marketing automation software?

Marketing automation software is a program that helps with marketing campaigns. It can be helpful with automating repetitive tasks, such as email follow-up, and it works with features like lead scoring to target the right prospects.

Some marketing automation platforms let marketers set up email drip campaigns with specific follow-up schedules. Other features include competitions and contests and the automation of email messages. This way, consumers can be given offers and discount coupons instead of waiting for traditional methods like direct mail or email blasts that might not get opened immediately.

Marketing automation helps with lead management by keeping track of all contacts in one place while also integrating them with social media platforms to provide marketers with accurate data about their prospects.

Choosing the best marketing automation platform can be daunting, but you should consider some key points before making your final decision.

These include:

1) Available Tools

2) Customization capabilities

3) Pricing models

Now let’s put Go High Level and Marketo to the test in order to find out which is better. We’ll go over specific features of both marketing automation software packages, their pricing models, and integration capabilities. Then we’ll make a final decision about which platform will work best for your business needs.

Go High Level vs. Marketo: Which Platform is Better?

So which marketing automation software should you choose? Go High Level or Marketo? Each platform has its own set of features, so it’s essential to consider what your business needs before making a final decision on which product would work best for you.

Go High Level

Go High Level is a marketing platform that offers a number of automation features to help boost marketing efforts. It has a drag and drop interface that allows you to create personalized marketing campaigns quickly and efficiently while sharing them with other team members to collaborate on from one central location.

Go High Level works with Google Analytics to gather audience information for businesses who want to improve their marketing results based on valuable insights from their analytics platform. It also comes with a lead management system, which is helpful in organizing contact data gathered from various places like social media platforms, email lists, or company databases.

There are comprehensive reports available for marketers who need to analyze the success of completed campaigns using Go High Level’s feedback statistics.

The main pros associated with choosing Go High Level include:

1) a free trial option for a limited time

2) easy to use drag and drop interface

3) integrates with Google Analytics

4) users have the ability to test campaign drafts before they go live

5) there is a low monthly cost associated with Go High Level


Email Marketing – this feature allows you to design automated email campaigns for your customers. Go High Level offers users the power of marketing automation without having to write any code, so marketers can quickly create personalized email messages to send to pre-determined contacts or audiences in order to get better conversions.

Unlimited Sales Funnel – there is no limit to the number of funnels that can be created under a single account, so marketers have unlimited potential for leads based on each campaign.

Lead Scoring – this feature helps you to sort leads in order to get better conversions by putting an automated score on all of your contacts based on how likely they are to buy from you at different stages of the buying cycle.

Tracking and Analytics – Go High Level has a robust reporting system that tracks users’ marketing activity, so it’s easy to see what is and isn’t working.

Website Builder – with Go High Level, you can create a custom website for your business quickly and easily. It includes a variety of customizable templates that are mobile-friendly so they can be accessed from any device while also being SEO optimized to help get more traffic to the site.

White Labeled Desktop App – Go High Level comes with a white-labeled desktop app that allows users to access their accounts from a branded portal that can be customized based on each individual business.

CRM and Pipeline Management – this feature is included with Go High Level, which allows users to manage leads and contacts in one central location.

Customer Success Management – this feature provides customers with dedicated support, so they have the guidance and resources needed to fully use Go High Level. This allows marketers to avoid problems that can happen when sales or marketing teams are trying to figure things out on their own.

SMS Marketing – the platform includes SMS messaging so users can reach contacts easily and quickly via text message. This is a great way to make announcements, schedule events and get in contact with customers on the go.

Call Tracking – enable call tracking for your business so you can see which sources are bringing in the most leads and sales. The best way to measure marketing ROI is by looking at where your leads are coming from, so this tool helps marketers pinpoint their efforts more precisely.

Survey and Forms – Go High Level includes survey tools that allow marketers to collect information about their contacts. This helps them learn more about who they are targeting so they can focus on the right customers.

Affordable Pricing – For $97 per year for an Agency Starter Account and $297 per year for an Agency Unlimited Account, Go High Level provides a social management tool and an all-in-one marketing platform. These come with a 14-day free trial,, so you can test it out before you commit to the purchase.


Marketo is a marketing automation software that helps companies increase sales and retain customers with the use of automated communication and relationship management.

This platform works to transform how marketers get their jobs done by offering a user-friendly interface along with functionality designed specifically for small, mid-sized, and enterprise businesses.

Marketo offers the following capabilities:

Lead Management – this feature allows users to manage leads, so they can identify specific prospects before they engage them in order for any communication or outreach efforts to be more effective.

Marketing Automation – this feature allows users to create personalized, automated messages for their customers by combining different actions they have taken on their website with the contact information you have already collected.

Website Personalization – Marketo allows marketers to show different content on their website based on the specific customer’s interests. This is done through tags or custom codes that are attached to certain pages or components of the site, so content can be changed dynamically depending on where a person came from.

Analytics – Marketo offers reporting tools that allow marketers to easily track the progress of their marketing efforts. This lets them quickly see what is and isn’t working.

Plug and Play Integration – this feature allows users to integrate Marketo with other platforms they are using, including Salesforce and Microsoft Dynamics. This eliminates the need for multiple tools in order to get everything done that needs to be done.

Email Marketing – this feature allows users to send personalized emails and updates. This ensures that customers receive the information they need as quickly as possible.

Digital Advertising – Marketo includes digital advertising features that allow marketers to streamline their efforts when it comes to all their paid campaigns. This centralizes everything so they can get everything done in one place.

Social Marketing – Marketo allows marketers to use the same tools they are accustomed to with their social media platforms when it comes to marketing automation. This streamlines communication so it is more efficient for everyone involved.

Pricing – Marketo’s offering starts at $895 and goes up from there, depending on the features you need. They come with a free trial, as well as some best practices and training materials to help new users get started as soon as possible.

The Verdict

When it comes to marketing automation software, Go High Level and Marketo are both popular options that have helped companies increase their sales. However, which one is better for your business?

Go High Level makes it easy for marketers to develop a targeted customer base by gaining access to insight about each person they want to reach. This way, communication efforts go further because people are being sent information based on who they are and what they have been looking at online so far, so they know exactly what they need.

On the other hand, Marketo gives marketers the data and tools they need to engage with customers so they can work on establishing stronger relationships. This helps position your company as a good choice for anyone who wants what you have to offer.

Here are some things to consider:

Go High Level delivers everything marketers need in one platform to help them streamline their efforts. This way, they don’t have to go outside of the system to get everything done, so they save time and money while getting better results.

Marketo is known for being easy to use, which makes it simple for new marketers to become familiar with the platform so they can start using it quickly without hassle.

Go High Level comes at a lower price point than Marketo, making it more accessible for small companies that don’t have a lot of capital or larger businesses that are looking for an affordable option that still offers all the features they need.

Marketo’s reporting tools make it easy for marketers to drill down into information about what is working and what isn’t so they can quickly identify problems and fix them before they become too big of a problem.

Go High Level makes it easy for marketers to communicate the right way with their customers by streamlining all their marketing efforts into one place, rather than using a lot of different platforms that end up making things more complicated.

Marketo does this as well but also offers additional features which allow marketers to work on strengthening relationships with the people who have shown an interest in their business so they can attract those customers back when there are new offerings available.

In general, both options offer a lot of great benefits for companies who want help getting ahead of the competition. However, it seems like Go High Level is better for companies who want to save money and get everything they need all in one place without spending too much time trying to figure out how it works.

Marketo may be a better option for companies with larger budgets who want more features and customization options so they can develop stronger relationships with their customers.

Make sure you do your research before you make any decisions about which marketing automation platform is best for your business. You can always try both platforms to see which one offers all the options that are most helpful for getting everything done efficiently enough to help grow your company now and into the future.


If you’ve been debating which marketing automation platform is best for your business, this blog post should have helped you make a more informed decision.

We hope that by reading about the different options available to companies looking for help with their digital marketing efforts, it will be easier to find the option that is right for your company and budget.

Have you decided on what type of service works best for your needs? Let us know if we can answer any questions or provide additional information in order to help!

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