Are you a marketer looking to increase conversion rates on your landing pages? If so, have you tried Leadpages or Go High Level?
LeadPages is an easy-to-use platform that helps with the design and functionality of a landing page. It has templates available for anyone with any business.
On the other hand, Go High Level is a more powerful tool that allows users to create customized lead generation webpages from scratch and integrate other marketing tasks in a single platform.
Which one should you use? In this blog post, we’ll explore what each tool offers and which may be best suited for your needs.
What are Landing Pages?
Before we find out which platform could help you increase your conversion rate, it’s essential to understand a landing page and why you’d want to use one.
A landing page acts as a destination for users who click on an advertisement or link. This is where potential customers will eventually end up after clicking on your ad.
Landing pages are often calls-to-action (CTA) sites that ask the user to take action, like making a purchase or opting in to an email list.
Since these pages are designed specifically for paid traffic, they’re usually pretty lightweight and straightforward. Landing pages can be used for various reasons– from collecting email addresses to promoting deals to getting people to sign up for free trials.
Why use landing pages?
Landing pages are all about conversion rates—the more people that use it, the better. There are many reasons why you’d want to increase conversions through your landing page efforts, including:
1) More subscribers or email list members – With the use of landing pages, you can collect email addresses to keep updated on your business, products, and services.
2) More downloads – Landing pages are often used to promote freebies, so there’s a greater chance of users downloading them because they have nothing to lose.
3) More leads – You’ll be able to generate quality leads that will eventually turn into income due to the quality of the email list you’ll build.
4) More sales – You’ll be able to get more people to purchase something from your company using landing pages to generate leads and collect emails. It’s simple: The more conversions, the better.
5) More people are starting free trials or opting into a more advanced version of your product/service.
These are some of the many reasons why businesses use landing pages more often than not. With proper landing page optimization, it’s entirely possible to increase conversion rates by several percentage points. This can yield hundreds—if not thousands–of new leads and customers, which will help you expand your business much faster than before.
Landing pages are also great for branding purposes since they have the potential to attract many new visitors if done correctly. You can display your company colors, logos, fonts, and images on the user’s screen with just one visit. Not only is this good for branding, but it makes users feel welcome when they arrive on your webpage.
Go High Level vs. LeadPages: Which Platform is Better?
So, what platform should you use if you’re looking to increase conversions on your landing pages? This is a critical decision as it can directly affect how effective you are with your landing page optimization efforts.
Both Go High Level and LeadPages offer templates, so what sets them apart? Here’s a quick look at each platform.
Go High Level
Go High Level is an all-in-one platform that lets you build landing pages, blogs, forms, and automate emails, track the performance of your marketing efforts, and more. You can automate your marketing tasks which could help you save tons of time doing repetitive tasks.
Go High Level provides marketers a full suite of tools and features that could help you increase conversions. These are just some:
- Drag and Drop Landing Page Builder – this tool enables marketers to build landing pages quickly and efficiently according to their specifications. You don’t need to be tech-savvy or have coding skills because the platform’s landing page builder is easy to use. By just dragging and dropping elements into your landing page, you’ll have a complete webpage in no time.
- Tracking and Analytics Tool – Go High Level is integrated with an analytics tool so you can easily monitor your website traffic and conversions through it. You’ll be able to identify which landing page is working best for you in terms of conversions.
- Email Marketing – the tool enables you to create email campaigns that will help nurture your leads into customers, ensuring that they’re ready when it’s time to make a purchase.
- CRM is the tool marketers will need to help them keep track of their leads’ activity and increase conversions. You can send your prospects personalized messages at just the correct times with Go High Level’s CRM feature.
- Website Builder – this lets you build a complete website in just minutes. All you need to do is add pages and edit their pre-designed templates.
- Unlimited Sales Funnels – if you’re looking to build a complete sales funnel, you can do it with Go High Level. The best part is it’s unlimited; thus, you’ll be able to build as many sales funnels as you want.
The platform provides users an all-in-one package: You can create landing pages and optimize them for conversions, generate leads through email marketing, track the performance of your efforts with an analytics tool, and more.
This is a beneficial tool to have if you are looking for a landing page builder, and at the same time, an all-in-one marketing platform where you can automate your marketing tasks and monitor your website traffic in one dashboard.
LeadPages is another good platform if you need to create landing pages that convert leads. It provides users with unlimited access to landing pages, autoresponders, lead capture forms, and more.
You can establish an excellent online presence and generate more leads by using the platform’s lead capture forms and landing pages. Its features help you grow your business through digital marketing right from the beginning.
Some of the benefits of using this tool are:
- Ready-made templates – here, you can find professional-looking landing pages that are already designed. All you have to do is choose the template of your choice and integrate it with one of your pages.
- Code-free Publishing – you can integrate your landing page to be published on your blog or website using the platform’s code-free publishing feature. Just like Go High Level, you also don’t need coding skills to use this tool.
- Rapid Page Load Speed – LeadPages guarantees users that their landing pages will load in just 3 seconds or less; thus, you can enjoy increased conversions. This is a nice feature to have because users won’t be annoyed with a long wait time, which decreases user engagement.
- A/B Tests and Real-Time Guidance – you can test your pages and optimize them for conversions. The platform is integrated with an analytics tool that you can use to monitor the performance of your landing pages. You’ll be able to see which message or layout converts more visitors into customers.
- Unlimited Page Publishing – LeadPages gives you unlimited access to landing pages, unlimited forms, and live chat support. You are allowed to build as many landing pages as you want for your business.
With these features, you’ll be able to build landing pages fast and easily without any coding skills at all. It also provides professional-looking templates that can help increase your conversion rates in no time.
Factors to Consider in Choosing a Platform
Before you decide which platform is more suitable for your business, here are some factors that you should consider:
1) Budget and needs – first, determine how much money you’re willing to commit to building a complete online presence. Do you need an all-in-one platform, or is it enough to use two separate tools? Determine your short and long-term goals before choosing the best tool for your business.
2) Expertise – since both of these tools can be used by businesses of any size, ensure that you have enough expertise on these platforms. Some users find Go High Level more user-friendly than LeadPages because of its simple interface and easy-to-use features. If you’re new to using these tools, it’s better to start with the basics and learn more as time goes by.
3) Support – before you decide which platform is the best, consider the support that each one offers. If you want to grow your business fast and without hiccups, choose a platform that provides quality customer support. The top platforms provide live chat support, email assistance, and FAQs for users to learn more about its features and tools.
4) Goals – this will help determine whether you need an all-in-one marketing tool or just two separate ones. Suppose you’re currently experiencing cash flow problems. In that case, it’s better to stick to using a comprehensive platform because this will allow you to save more money in the long run than subscribing to multiple tools with different pricing plans.
5) Features – before you choose a platform, make sure that it has all the features that your business needs. You’ve already seen how both of these tools can improve conversions by establishing an excellent online presence. But aside from lead capture forms and landing pages, what other services do they offer?
Which Between Go High Level and Lead Pages Should You Use?
Go High Level and LeadPages both provide easy-to-use tools that can help you increase your conversions.
If you’re a beginner or new to using these marketing platforms, it’s better to start with the basics first before learning advanced features. Both platforms offer simple interfaces and easily understandable features without any coding skills required.
Go High Level can be a great choice if you want to save money on your online marketing efforts. This tool is perfect for small businesses because of its affordable pricing plans and unlimited features. Its A/B testing feature allows users to test different landing pages and find out which one converts more leads into customers.
This is an excellent platform because it allows you to create highly converting landing pages while also offering other marketing tools covering almost everything in your marketing strategy.
If you need a comprehensive marketing tool with a complete package of features, then this platform is a good choice for you. This platform can be used by businesses of any size, from small local brick-and-mortar establishments to large eCommerce businesses. Aside from landing pages and lead capture forms, it offers other services such as SMS marketing, email marketing, lead generation widgets, and more.
On the other hand, if you are looking for a landing page builder that offers high-end form creation features, LeadPages is the best tool for you. This platform can help you create highly converting landing pages that are responsive across all devices.
Aside from that, LeadPages offer additional features that support websites and landing pages. This is made explicitly for marketers who want to improve their conversions through an effective online presence.
If you’re looking for more features for landing pages along, then LeadPages is a good choice.
However, if your business needs a complete package of marketing tools and services that cover all aspects of your digital marketing efforts, then it’s better to use Go High Level since this is more comprehensive and offers more features than LeadPages.
Both platforms are good choices if you want to improve your conversions through digital marketing efforts. It’s up to your business what service is required at this point. All you need to do now is decide according to your budget and specific needs when it comes down to increasing conversions for your business to become successful in generating more leads online.
I hope this article has been helpful. Good luck!