As a marketer, you know that choosing the right marketing platform is crucial for your success. You also understand that there are many options to choose from, and it can be challenging to make a decision.
There are two platforms that you will commonly hear about: Go High Level and Kajabi. You may be wondering which platform is better for your business, but this article will help you decide by comparing the benefits of each one.
We will compare two popular marketing platforms: Go High Level and Kajabi. We will cover how they differ in pricing, features, customer service, and more so you can decide which may work best for your business.
Table of Contents
- What is a marketing platform?
- Why use a marketing platform?
- Go High Level vs. Kajabi:
3.1 Go High Level vs. Kajabi: What are they?
3.1.4 Marketing Automation
3.1.5 Ease of Use
3.1.7 User Interaction
3.1.8 Ease of Migration
3.1.10 Customer Support
5. The Verdict
What is a marketing platform?
A marketing platform is a type of software that allows you to manage your website, marketing campaigns, email list, and other marketing efforts all in one place.
There are many different types of platforms available on the market, with each offering different features designed for marketers with various levels of experience. These platforms are typically cloud-based, which means you can access them from anywhere through an internet connection.
Using these can help you save time, increase your productivity and streamline your marketing efforts. Many platforms offer both free and paid services, but some do require payment to access all of the platform’s features.
Why use a marketing platform?
Marketers turn to platforms to make their jobs easier. These platforms allow you to create beautiful, effective landing pages and sales funnels without using a developer or web designer.
By using a marketing platform, marketers can also gain access to extra features such as automation tools and connecting with their audience through live chats, social media feeds, and more.
However, the main reason marketers use marketing platforms is that it makes campaigns and lead capture easy. It’s possible to quickly create landing pages and sales funnels with the click of a button which allows you to save time and money on complicated coding or expensive web designers.
Plus, you can manage all of your marketing efforts from one place, which means less clutter around your workspace and more time devoted to creating content and engaging with your audience.
Go High Level vs. Kajabi
Two marketing platforms we will compare are Go High Level and Kajabi. These platforms are unique in their ways but offer many similar features and the same goal: to streamline your campaign and marketing efforts.
Let’s compare how they differ in pricing, features, customer service, and more so you can decide which may work best for your business.
Go High Level vs. Kajabi: What are they?
Go High Level is an all-in-one marketing platform that takes a unique approach to web design and allows marketers to create content from scratch using their drag-and-drop editor.
It is a marketing automation platform that allows users to create landing pages and sales funnels with the click of a button, allowing marketers to save time and money on complicated coding or expensive web designers.
Kajabi is also an all-in-one platform that allows business owners to sell their products and services online. It offers many of the same features as Go High Level, such as a drag-and-drop website editor, an easy-to-use sales funnel creator, and lead capture tools, including webinar software and chatbots.
Go High Level and Kajabi both offer great features that marketers find useful when running their business.
You need to assess your business needs to determine which features are most important to you and find the one that best fits your needs.
Kajabi offers several great features, but these include those that enable you to manage and provide:
- Online Courses
On the other hand, Go High Level offers features for marketers to manage and automate their marketing efforts, such as:
- SMS Marketing
- Email Marketing
- Unlimited Sales Funnel
- Website Builder
- Call Tracking
- Surveys & Forms
- Booking & Appointments
- CRM & Pipeline Management
- White Labeled Desktop App
- Tracking & Analytics
- Reputation Management
Based on their features above, I would choose Go High Level because it offers more marketing automation and lead capture features.
WINNER: Go High Level
Analytics is an essential feature for marketing platforms because it gives marketers the ability to see what content is working for their audience and what isn’t.
Go High Level’s analytics feature relates to Google Analytics, which tells you everything you need to know about your website traffic, including location, time on site, bounce rate, keywords, how sources interact with your website pages, etc.
Unfortunately, Kajabi does not provide an analytics tool as it is more of an e-commerce site than a true-blue marketing automation platform.
WINNER: Go High Level
Marketing platforms must have customizable content and settings because this enables marketers to personalize their website and opt-in forms to increase conversions.
Kajabi allows you to design your layouts and graphics from scratch instead of using a pre-designed template. You can choose from an array of fonts, colors, and layouts to make sure your website is professional and that it reflects the brand you want to present.
Go High Level, on the other hand, provides pre-designed templates. These templates are specifically designed for marketing purposes and make sure your website is optimized to increase conversions. Still, they may feel too “cookie-cutter” for some marketers who want a custom look.
Marketing automation is an important aspect of any marketing strategy because it saves time, increases revenue, and boosts ROI.
Go High Level offers some features that enable you to automate the process of posting content on social media, sending out newsletters, pop-ups, follow-ups, and more.
Kajabi also offers marketing automation tools but is quite limited in some aspects, thus giving Go High Level the edge.
WINNER: Go High Level
Ease of Use
As a marketer, make sure to look for a platform that is easy to use so you can learn its features and start marketing your business in no time at all.
Go High Level has a simple layout, making it easy to navigate and figure out how everything works. It is intuitive and easy to learn with multiple training options to help you get started.
On the other hand, Kajabi is relatively straightforward and offers as much training or tutorials to help you understand its features. So for this part, I can say that both platforms are just as easy to use.
Integration is a feature that will determine whether or not the platform is compatible with other tools you use, so make sure it integrates with other systems you are using.
Go High Level integrates with sites which makes it easy to manage emails and content across different platforms.
Kajabi also works well with third-party sites such as Clickfunnels, Kartra, and Infusionsoft. This makes it easy to manage your contacts, content, and follow-ups across different platforms.
Make sure you can interact with your prospects and customers and the platform itself to ask questions and receive feedback from your customer services.
For this, I would say that both platforms have an excellent customer section that can help you with any issues or questions that arise, but Go High Level has the edge because its customer service team is available 24/7 to assist you.
WINNER: Go High Level
Ease of Migration
Ease of migration is also a factor to consider because you don’t want to spend too much time migrating from one platform or site to another.
Go High Level offers a quick and straightforward migration process, so it won’t be a problem if you decide to switch platforms in the future. It also assists those who need help migrating to this platform.
Kajabi also offers an easy and quick migration process since it’s easy to use. It also provides support for those who are having difficulties transitioning to using their system.
Price is one of the most important factors to consider when choosing a marketing platform because you don’t want to spend too much while also not wanting to sacrifice critical features.
Go High Level provides customers with two options they can choose– Agency Started Account, which costs $97 per month, and Agency Unlimited Account for $297 per month. It also has an added solution called White Labeled Mobile App plus a Custom Zap Upgrade for an additional $497 per month on top of your chosen plan.
On the other hand, Kajabi offers three plans: the Basic plan for $119 per month, Growth Plan for $159 per month, and Pro Plan for $319 per month.
Considering that Go High Level offers more features on top of its plans, I would say that it is better because you will be able to get everything you need all in one platform plus additional options to choose from.
WINNER: Go High Level
Customer support is critical because you want to make sure that, as a customer, you can get assistance as soon as you need it.
Go High Level offers different options such as email support, 24/7 customer support for users worldwide, and an online chat option that will provide immediate live assistance.
Kajabi also offers email and chat support, and based on reviews; its support team is quick to respond.
A community of users is an exciting add-on you should wish to consider because this will provide you with the opportunity to connect and interact with like-minded people, network, or even get feedback on your ideas.
Go High Level has a community of customers across the globe which means you can easily find others who use this platform and ask questions if needed. You can also connect with them to expand your network and share ideas.
Kajabi also has a community of users who offer support, share ideas, etc., but I would say that it’s slightly less active compared to Go High Level.
WINNER: Go High Level
A marketing platform is necessary for any business because this will help you reach more people and sell your products or services.
Go High Level offers everything you need to market your business and create a successful online presence. You can quickly start by choosing one of their two plans with different features depending on the type of marketing strategy you want to use.
Kajabi also offers practical marketing tools your business needs and allows you to choose from three plans. It’s a good choice for those who need better features at a slightly higher price.
It is essential to consider the factors mentioned above in choosing the marketing platform for your business to ensure that you will get everything you need all in one platform.
This significantly saves time and money because you won’t have to bother searching for solutions scattered across different platforms.
Both platforms are effective marketing platforms depending on your needs, but overall, Go High Level is better based on the different factors I used to compare these platforms.
Go High Level offers a variety of features that you can access across different plans– from White Labeled Mobile App to Custom Zap Upgrade. It also has 24/7 customer support which is also something you can get on Kajabi. Plus, it has a lively community which is always good to have.
It also offers affordable plans for a wide range of features and tools, so you won’t have to worry about spending too much money. For these reasons, I would say that Go High Level is a better marketing platform than Kajabi.
I hope this article has helped you in your decision to choose the best marketing platform for your business. If you want to know more about Go High Level, visit their website at gohighlevel.com or if you want to learn more about Kajabi, check out kajabi.com.