Generating more leads can be done in many ways. There are time-tested methods that have been used for years, such as marketing through traditional channels like TV and radio.
But there's also a new wave of innovative startups popping up to put a modern twist on marketing tactics by employing newer technologies like social media and content sharing sites.
This blog post will compare two different high-level platforms to generate more leads: Go High Level vs. HubSpot.
There's a lot of debate about better features like CRM integration, lead scoring, email templates, and other marketing tools.
Keep reading to find out.
But before that, let's discuss first the function of customer relationship management tools, such as these two.
Generate more leads through customer relationship management tool
CRM tools are widely used by businesses today because they have functions that make it easier to manage communications with customers.
These platforms use cloud-based CRM technology to help sales and marketing teams keep up with their contacts and interact more effectively through automation, customer data visualization, and lead generation.
CRM platforms have email templates and tracking features that allow you to analyze all your marketing efforts for the campaign, so you can find out where your leads are coming from.
In addition, automated processes like lead scoring help sales reps decide which prospects need more attention and what kind of content should be presented to these potential buyers.
Generating more leads is the primary function that most businesses use CRM software for.
To help you understand this better, here are some other benefits you can get from CRM software:
1. Track your prospects and customers over time in one central database so you know which ones have bought, which ones have not converted yet, and which ones have dropped off your pipeline.
2. Centralize all your sales and customer data in one place, including contact information, details of different transactions, notes on calls and presentations, and more.
3. Make marketing easier by collecting client information at the same time as your other CRM records. You can use this to automatically create segments, and score leads based on their behavior.
4. Manage multiple email addresses easily using templates in your CRM platforms, or integrate your contact list with a marketing automation software like HubSpot or MailChimp to create campaigns that follow up automatically with the right people at the right time.
5. Analyze all of your marketing activities together, whether they're from social media, blogging, content marketing, or any other form of digital and traditional advertising.
Using CRM platforms to generate leads when you're starting out
There are various ways for startups and small businesses to use customer relationship management software.
When you first startup, your primary focus will most likely be on sales and marketing.
In this case, a CRM platform will help you manage your contacts and create more effective campaigns that resonate with new potential buyers. This is especially helpful for businesses that don't have the time or resources to build their contact list from scratch.
A lot of small business owners focus on one particular segment at first: B2B sales, B2C sales, or direct leads.
Either way, CRM software can help you manage your contacts and build up a pipeline for each segment that converts into customers.
One main advantage of using a platform like Go High Level is the ability to scale quickly as your business grows.
Some CRM tools have more limited features when you're starting out, but these platforms are more flexible and scalable.
When you start getting a lot of leads, it's hard to manage them all manually. To prevent this from happening, go for a CRM platform that allows you to upload your contacts or import new ones en masse. This way, your sales team won't be overwhelmed with new leads and will be able to prioritize the most urgent ones.
Both Go High Level and HubSpot offer user-friendly platforms that can handle a large volume of data quickly. This means you'll be able to scale up your business as much as you need without sacrificing efficiency.
Go High Level vs. HubSpot: Which is the best for generating leads?
Two of the more popular CRM platforms in the market are Go High Level and HubSpot. Both offer excellent support and flexibility in helping you generate leads, but the platforms do differ in several ways.
Go High Level offers various features for lead generation, including the ability to generate a lot of leads quickly, create analytics based on your potential customer's behavior over time, and compare your pipeline with competitors.
HubSpot's lead generation features are more focused on marketing automation, so it can help you get your message out effectively across all your touchpoints. It also offers extensive integration options with third-party software for more sophisticated campaigns.
Both platforms are user-friendly, and they share a lot of the same features. However, depending on your needs, one platform will be better to help you generate leads than the other.
To know which one is right for you, let's discuss these two CRM platforms.
HubSpot is an all-in-one marketing platform that offers a variety of features.
Among its most popular features is the ability to create landing pages and forms, automatically send emails based on triggers in your contact list, track conversions from all forms of advertising, and analyze how people interact with your website.
The HubSpot interface is easy to learn and use, and the customer service is very responsive. It also integrates with major third-party platforms for even more functionalities. This means you can create complex marketing campaigns with ease in one place.
Here are some of its features:
Landing Pages – Create landing pages for your campaigns. HubSpot allows you to create several types of landing pages and forms, including webinars, product demos, free reports, demo applications, or sales videos.
HubSpot also provides a valuable tool for automatically tracking your lead's behavior over time. This tool is helpful because it helps you determine which landing page versions convert most effectively for your sales team.
Forms – HubSpot allows you to collect leads through various types of forms, such as contact us or subscribe to our newsletter. It also lets you create trigger-based email campaigns that are sent to people based on their behavior and location. For example, you can send offers when a user views your product catalog. This tool is very useful for businesses with physical locations since it allows you to reach potential customers regardless of where they are.
HubSpot also has an impressive integrations library, giving its users access to hundreds of applications and software that can greatly enhance their website or marketing campaign's functionality. It includes applications for social sharing, lead scoring, and even payment processing.
As a plus, HubSpot also has an impressive learning library with videos on how to use all its features. It is very useful as you can learn about the platform without having to read long manuals.
HubSpot offers excellent support via email and chat.
Data Management – HubSpot's reporting and analytics tools are very simple to use and understand. It shows your contacts' behavior over time, as well as how effective each marketing campaign was in generating leads for your business. You can even share your contact list with other users for collaboration.
Compatibility – HubSpot's platform is available in several languages. It can also be used on Mac, Windows, iOS, Android, and online through its website.
Benefits of Using HubSpot
HubSpot can help your business run more effectively by allowing you to centralize all your marketing campaigns. HubSpot also makes it easy to create complex marketing strategies that involve social media, landing pages, email lists, and forms.
HubSpot appeals to businesses who are looking for a comprehensive tool that can help run their marketing and sales departments in one place.
HubSpot is also very good for businesses with physical locations since it allows you to reach potential customers no matter where they are.
Go High Level
Go High Level is an affordable and straightforward lead management solution that will appeal to businesses that need an all-in-one marketing platform. It offers basic functionalities that make it easy to manage multiple contact lists, create landing pages, and track marketing campaigns.
New users find Go High Level easy to learn and use because it has a user-friendly interface that is similar to other popular CRMs. This also means that its support team can always answer your questions about the platform quickly.
Go High Level is equipped with advanced functionalities, such as landing page editing and reporting. It also offers a free 14-day trial, so you can try out the platform first before deciding if it is best for your business.
Go High Level has an effective email marketing tool that allows you to easily create and send emails to targeted leads. It also allows you to track which lead received the email and which ones clicked your ad.
The platform also helps users to create social sharing campaigns and track how well these efforts are working. It even allows you to see how many people saw your post or video.
Go High Level has a very simple setup process that does not require you to install any software on your computer. The platform also allows you to integrate your social media accounts on the system so you can schedule posts in one go.
Go High Level's customer support is available over the phone or chat. It also has a knowledge base with frequently asked questions, which users can quickly get answers to their questions.
Here are some of its features:
Email Marketing - Go High Level helps you create emails easily. It also allows you to schedule the emails and write different versions for every contact. You can even track how much of your email is opened by recipients, how many times they viewed it, and which link or ad was clicked.
SMS Marketing - The tool also provides an effective SMS tool, which you can use to send SMS updates to customers on a recurring basis. You can even integrate this with your website so that new leads will receive updates immediately after signing up for your business or newsletter.
Unlimited Sales Funnel - This tool allows you to create multiple sales funnels, which will help your business generate more leads. You can even integrate up to five landing pages in every campaign so you can reach out to prospective clients in a variety of ways.
Website Builder - The platform also has a website builder, which you can use to create an attractive website in minutes. It allows you to edit the layout of your site and offers pre-designed templates that you can choose from.
Call Tracking - Go High Level can track your calls, which will help you determine how effective your lead management solution is. You can even integrate this tool with other applications to create more complex sales strategies for your business.
CRM Pipeline Management - The platform also has a CRM pipeline management tool that you can use to manage all your leads. You can organize the leads into different campaigns, reach out to them through emails or SMS, and even send personalized text messages when they click certain links on your marketing materials.
Tracking and Analytics - Go High Level provides a precise analytics tool, which you can use to track the effectiveness of your marketing campaign. You will know how many leads are actually seeing your ads, what links are being clicked, and which ones are not. This insight will help you optimize your campaign for better results.
Benefits of Go High Level
Go High Level is an effective solution for lead generation. It can help you create landing pages quickly and manage all the information that will be used to generate more leads in one platform. Go High Level has a simple interface, which makes it easy to use for SMBs and startup companies.
The platform is also affordable compared to similar marketing solutions.
Go High Level is also a comprehensive solution for email marketing, SMS marketing, and lead management. It makes it easy to engage with prospects, even before they become actual customers or affiliates of your business.
This tool has a complete CRM pipeline management feature that makes it easy to organize all the leads you get from different sources into one place.
Go High Level has a wide range of templates, which you can use to design your emails and SMS messages for better effectiveness. Its website builder also provides all the features you need to create an attractive site for your business.
Small businesses mainly use the platform, but it can be customized so that even large companies can tap into its lead generation potential.
How to Choose the Best CRM Tool for Your Business?
If you are planning to engage in lead generation, choosing the best marketing solution is essential.
To know which one is the best for you, you have to consider the following factors:
1. Price - Lead generation can be an expensive process, and you may want to choose a tool that offers affordable services. Go High Level is one of the most affordable lead management solutions available in the market today.
2. Features - Most CRM solutions are created with similar features, so you should look for those that will affect how you run your company. Features such as sales pipeline management, reports and analytics, lead generation templates, and SMS integration are essential in managing the leads you get from different sources.
3. Ease of Use - You should choose a marketing tool that allows you to navigate easily through its interface. It should be intuitive so that you can understand how to use it properly for lead generation.
4. Integrations - You should also look for a marketing solution that integrates seamlessly with other company applications. The tool should support and integrate with different business programs such as accounting, sales, and customer service software. This way, all the information generated by marketing activities in your business will be used for overall sales management and customer service.
5. Flexibility - You should also choose a platform that offers you flexibility in managing the leads that come from different sources. The tool should allow you to create personalized messages depending on your target audience, which will improve campaign effectiveness.
6. Customer Service - The best marketing tools also offer exceptional customer service so that you can get fast assistance whenever you need them.
Lead generation is an essential component of a successful marketing campaign. You can use Go High Level or HubSpot as the most comprehensive CRM solution today to get more leads.
Create and manage your campaigns with our intuitive platform that integrates seamlessly across all channels for increased visibility into customer data.
It's easy to find out which type of lead management services work best for growing your business in this digital world. By just following the tips and recommendations listed above, you will be able to find the right lead management solutions for your business.
If you want more leads but don't know where to start, don't hesitate to reach out and connect with us!