Do you have a marketing goal in mind? Do you want to grow your traffic, increase sales, or get more followers on social media channels?
Are you wondering which tool would work best for your needs?
If so, then this blog post is for you. We’ll be comparing two popular tools that can help with your goals: Go High Level vs. BuzzSumo.
Let’s dive right in!
What is a marketing tool, and why do you need one?
A marketing tool is a software application that helps you with different marketing tasks related to your business. It can help you find trends, keywords, and popular posts so that you can share content with your audience.
There are many different marketing tools out there, but one of the most important ones is a tool for finding trending topics to post about on social media channels. On average, studies have shown that B2C marketers spend 55 hours every week searching for new content ideas, while B2B marketers can spend up to 70 hours per week looking for content ideas.
If you’re feeling overwhelmed by this task or simply want an easier way to get content ideas, then using a marketing tool would be extremely beneficial. They allow you to save time by helping you find targeted articles that people will be interested in reading or watching. And since it takes some time to find the right topics, having a tool that does this for you can save you countless hours.
This would allow you to focus on finding solutions to problems your audience is facing, engaging your fans, and growing your business/organization.
Here are the reasons why you need to use one:
1) It will help you save time.
2) It will give you a better chance at reaching your goal.
3) You’ll have access to more data that can be useful for your business.
4) It will improve your brand’s visibility online and grow your following on social media channels.
5) It will help you be more efficient in your work, allowing you to do other tasks instead of spending hours trying to find content ideas.
6) You can track how much traction each post gets so that you know which topic is the most popular by finding the ones with the highest number of shares.
All of these are great reasons to use a marketing tool. But which one should you use? Well, we’ll cover that in the next section.
How to choose the right marketing tool?
Choosing the right marketing tool for your needs depends on what content marketing you enjoy doing or are focusing on for your business or organization.
For example, if it’s making YouTube videos, get tools that help with video editing software to have better effects. If you want something simpler, maybe try searching around on Google or YouTube for some free templates that will help the quality of the videos while keeping them free.
After all, the goal is to drive traffic to your website or grow your following on social media channels while creating content that will resonate with your target audience.
Once you identify your goal, you can start looking for specific tools that will help you reach it. There are tons of marketing tools out there, but not all of them are good at helping with certain tasks.
For example, one tool might give great advice on which days and times to post on Twitter-based off data, while another tool might be better at telling you which topics to write about to get more people to click on the link in the description box below a video on YouTube.
In that case, you would need to assess which tool would help you reach your goal most effectively and then work on using it as much as possible for your content marketing strategy.
Some of the factors that you should consider in choosing a marketing platform are:
1) Is it user-friendly?
You need to consider whether it’s convenient to use. If the platform is confusing and you don’t think you will get used to using it, then forget about it.
2) What are its features?
What tools does it provide for you to do your job easier? How can it be used to simplify finding resources that will help you reach your goal?
3) Is it affordable?
How does the price compare with other platforms that offer similar things, if not more? If it’s too expensive, then it might not be worth it for you to get.
4) What problems can it solve?
What is its purpose? Why should you use it over other platforms out there? If the answer isn’t convincing enough, try using another platform. Otherwise, stick with this one if everything checks out and seems good.
5) Is it flexible?
Can you customize it and the data that’s stored on it? This will determine how useful it is for you to use.
If the platform has most of the features that you need or want, then go ahead and get it. Otherwise, choose another one that does offer everything you need without all the extra bells and whistles that you don’t need.
What is Go High Level?
High Level is one of the most effective marketing automation platforms out there. It includes a number of tools to make managing your contacts and campaigns easier. The step-by-step instructions for creating your campaigns are among its finest features. Furthermore, it allows you to sequence email drip campaigns and social media postings, among other things.
Here are some of its features:
- Click Tracking – Go High Level offers click tracking, which lets you monitor the source of clicks from your website or emails. This will also reveal whether they were natural or email campaign clicks.
- Artificial Intelligence Built-In – Go High Level includes artificial intelligence features such as automation and lead scoring to assist you in setting up automated processes with less effort.
- Fully automated booking – book leads and prospects onto your calendar without having to do anything. You may also create text conversations to schedule appointments on your calendars without having to meet in person.
- Internal CRM – Connect your internal CRM with each email you send. You’ll devise segmentation methods and execute triggers based on your contact information for each person in your database.
- Social Media Integration: Go High Level allows you to publish live updates and automate your marketing efforts by connecting with your social media accounts. It also includes a built-in posting scheduler that lets you schedule tweets on Facebook, Twitter, and LinkedIn.
- SMS Marketing: You may use this function to notify your leads or prospects about their reservation status using text messages. This is an excellent approach to keep them aware and interested in what you have to offer them.
- Customize Follow-Up Campaigns – Create follow-up campaigns to send out after the initial one. You may also generate a single email that will continue with additional emails as people take action.
- Real-time Reporting – View detailed reports on your contact database, emails sent, and social media activities. Receive notifications when new leads or prospects are added to your list via the system.
Advantages of Using Go High Level
Go High Level delivers you with all of the tools you’ll need to develop automated workflows, manage your contacts, and send emails. It also allows you to use templates from its store to create campaigns.
Other than marketing automation, it also provides various additional features that can help you and your company succeed. It’s an all-in-one marketing platform with numerous extra capabilities that can help you make the most of your marketing efforts.
What is BuzzSumo?
BuzzSumo is a web-based marketing platform that helps you discover what content performs best for your industry in terms of social shares and traffic. Its tools provide recommendations on which type of posts to use, the most effective days and times to post, and where your audience is located.
Many companies use BuzzSumo to develop good content, monitor their brand and industry, and find growth possibilities.
Some of its popular features include:
- Content Repository – Search through millions of articles from various sites, such as BuzzFeed, Forbes, The Wall Street Journal, etc. This allows you to see how well certain topics perform on different channels like Facebook or LinkedIn. You can then use this knowledge in future content marketing efforts.
- Content Research – Use the BuzzSumo search engine to see a list of content related to your industry or topic. You may sort them by date, social shares, and other metrics. This enables you to discover how popular a certain topic is, which allows you to adopt patterns that work and discard those that don’t.
- Influencer Marketing – Find influencers in your industry by using the BuzzSumo search engine. This is another way to generate new leads and prospects by directly contacting potential partners, advocates, or customers.
- Monitoring – Use BuzzSumo to monitor your brand, competitors, and industry news. This helps you stay in the know so you can plan for future campaigns or events.
- API – BuzzSumo has an API that enables you to integrate the platform with other products. This includes social media networks, CRM systems, and email marketing tools.
Advantages of Using BuzzSumo
BuzzSumo provides insight into how much social engagement certain topics have received in the past. It also offers a suite of paid tools that can help track specific things related to your business. For example, if you’re trying to find out when is the best time for people in your industry to publish blog posts, you could use its built-in tool with a paid plan.
The biggest advantage of using BuzzSumo is that it provides current market information and insights into what your competition is doing. This way, you can bring out the best in your marketing efforts by adapting to the changes in your industry.
Final Thoughts on Go High Level vs. BuzzSumo
Go High Level and BuzzSumo are marketing tools that can help you build a solid foundation for your business. While they’re very similar, there are a few notable differences.
Go High Level is your all-in-one marketing platform with a wide range of tools, including those for automation and analytics. It’s a good choice if you want a complete solution that can give you great results right off the bat.
BuzzSumo, meanwhile, provides information on popular topics and content published by competitors in your industry. Its tools are useful if you’re looking to analyze current trends so you can plan ahead for upcoming campaigns or events. Rather than bring out fantastic results as soon as possible, this tool is more intuitive and lets you discover what works best for your business.
In the end, both have their uses depending on what type of marketing goals you need to achieve. If you’re after a one-stop shop that can give you a significant boost, then Go High Level is the way to go.
It’s an ideal marketing tool because it has a lot of features that can provide you with the data you need to make well-informed decisions. It can even give you access to other features, such as email and social media tracking tools, depending on what kind of plan you get.
In either case, both Go High Level and BuzzSumo are fantastic marketing tools for any type of business. Both tools should provide you with the means to achieve your marketing goals. Which one works best for your business will depend on how much time and resources you have and what results are needed from your efforts.
If you’re feeling overwhelmed by this task or simply want an easier way to get content ideas, then using a marketing tool would be extremely beneficial. They allow you to save time by helping you find targeted articles that people will be interested in reading or watching.
And since it takes some time to find the right topics, having a tool that does this for you can save you countless hours. This would allow us to focus on finding solutions to problems your audience is facing, engaging them, and growing our business/organization because we have more time available each day due to not having as many tasks that take up valuable time needed for other things like writing blog posts.
So what are you waiting for? Subscribe to one now today!