As a marketer, you know that social media is one of the most effective ways to reach your target audience, but it can also be overwhelming. There are so many different platforms and tools out there. How do you choose which ones are best for your company?
If you're looking for the ultimate guide to choosing the right marketing tool for your business's needs, this blog post will help!
The two most popular social media marketing tools on the market right now are Go High Level and Buffer. These two services offer many of the same features but in different ways.
This blog post will explore both of these tools so that marketers can make an informed decision about which platform is best for them.
What is a social media marketing tool?
As a quick reminder, Go High Level and Buffer are both platforms that allow you to streamline your social media management. These are third-party systems to help make managing multiple accounts on different social media platforms easier.
Social media marketing tools are especially helpful for marketers who manage multiple social media accounts on multiple social media platforms. It allows you to save time and energy by setting up posts in advance and seeing what content is performing well.
In general, a social media marketing tool will allow you to:
- Save time
- Share content more often
- Broadcast messages
The main reason why these tools are so helpful is that it functions as a dashboard for all social media accounts you have saved in one place.
You can also manage multiple accounts from different websites all at once, saving you a huge amount of time and effort! It may even be difficult to remember everything you want to post on a certain day without a tool like this one.
Social media marketing tools streamline posting throughout the day by location or by scheduling posts days or weeks ahead of time. This helps improve productivity levels since marketers no longer have to worry about using their own time wisely.
As I previously mentioned, there are two very popular social media marketing tools: Go High Level and Buffer.
The two social media marketing tools certainly have a lot in common. Still, there are also some key differences that marketers will want to be aware of before deciding which one is right for their business - especially if they're still on the fence.
So let's dive into the similarities and differences between these two platforms to help you make an informed decision based on your company's needs!
Buffer vs. Go High Level: What does each platform offer?
This is where things get interesting. First off, both Buffer and Go High Level offer a free version along with paid accounts.
I always recommend going for a completely free option over signing up for a paid one at the start because you'll be able to test out the full capabilities of a service and determine if it's what you need before making a long-term commitment.
So let's look at how the two stack up against each other in terms of some key features:
Go High Level
High Level provides White Label Agency services that allow the management of your social media posting. This is beneficial for companies looking to impress clients or resell social media management services to other businesses.
This tool also lets customers engage with your posts by allowing you to add comments to each post that your customers send over directly through Facebook Messenger. It's helpful because it means that customers don't have to wait until they see an email from your company to get their questions answered.
Go High Level offers many features, including post scheduling, content suggestions based on keywords, and more.
This platform is perfect for businesses who want full control over their social media accounts since it allows for complete customization of the experience. It's also helpful if you feel comfortable making updates yourself or want to ensure that nothing gets missed when coordinating with employees or other team members.
Since High Level offers multiple services in one place, including live chat and SEO tools, this makes it ideal for bigger companies since they can manage every aspect of their online presence through this one dashboard system.
High Level offers features like:
White Label Agency Services
This is a tool that allows businesses to post on social media accounts for other companies. It's perfect for agencies who want to expand their client base or companies looking to build up their brand even more by offering additional services in the future.
With this service, you can send personalized messages to target specific customers or a large list of addresses to promote your latest post.
Unlimited Sales Funnels
This is a tool that enables you to create sales funnels from scratch or pre-existing templates. This includes options for shopping carts, upsells, and more.
The website builder is another tool in High Level that enables you to create and update your landing page to draw in new customers. It's perfect for companies who want to build up their brand even more by sharing news, updates, and other details about the business online.
Tracking and Analytics
High Level offers features like advanced data analysis and reporting, which is useful for companies that want to learn more about their customer demographics.
CRM and Pipeline Management
Go High Level offers a CRM and Pipeline Management tool that helps you keep track of all your leads, even if they come from different platforms.
Survey and Forms
This is a tool that lets you create customized forms to get feedback from your customers. The information gathered includes contact info, email, phone number, job title, and more.
Buffer is a social media toolkit for small businesses that offer various solutions and services to streamline social media marketing efforts.
If offers services such as:
1) Social Media Analytics
With this feature, businesses can track their social media reach and engagement with different viewers. It offers features like search analytics which is perfect for companies who want to learn more about their followers' demographics, including age range, gender, location, languages spoken, etc.
2) Planning and Publishing of Social Media campaigns
This is a feature that allows managers to plan social media campaigns using an intuitive calendar. It's helpful for teams who want to collaborate on different updates, including using different hashtags and creating custom graphics.
3) Customer Engagement
The community manager can engage with followers and subscribers by making comments on any post that they choose. It's helpful to create a two-way dialogue and show appreciation for their time and input.
4) Social Media Monitoring and Insights
This is a useful tool for businesses who want to track the performance of their Facebook pages, including page views, likes, shares, and more. You can also compare your page to other companies to boost your social media presence even further.
Advantages of Using Buffer
Using Buffer for your social media marketing strategies provides a lot of benefits to your business, including:
Streamlining of campaigns
This allows managers to save time by planning and scheduling social media updates within one calendar system. This helps teams collaborate more on different projects to keep up with all your marketing needs.
The addition of this feature allows team members to enter comments on posts, like what other users write, share their photos, and more. It also enables them to upload new content quickly.
Full Analytics Features
Buffer's analytics provide information about how users engage with posts on different channels, including Facebook, Twitter, Instagram, Pinterest, Linked In, Google+, etc. This is good for businesses that want to monitor their performance.
Ease of Use
It's easy for people who are not familiar with using social media to learn how to use this tool to manage their own efforts. It doesn't require extensive training and is intuitive enough for beginners.
Full management of social media accounts
This tool is a complete social media management system where users can access all their different accounts through one interface. It's helpful for businesses who want to ensure that every channel is covered, including Facebook, Twitter, Instagram, Linked In, Pinterest, or Google+.
How to choose the right platform?
Both Buffer and Go High Level provide an efficient management solution for social media marketing, which can be confusing to choose between two. They both have unique features that help users grow their social media presence, but there are some factors you need to consider before choosing the right one for your business.
Team Experience with Platforms
Since there are many platforms where you can market your business online, including Facebook, Twitter, Instagram, etc., each person's experience on your team will affect how they use these tools to promote your brand's messages properly. People who are already familiar with using certain platforms may not find it easy to switch to a new tool, so if you have a team member who doesn't have experience with social media, they might find it more difficult to get started.
Ease of Use
The learning curve of using certain tools varies from person to person, so the ease of use is an important factor that will affect how quickly people can adopt these strategies in order to promote your brand online.
The different features of these tools provide different benefits to your business, so you need to consider which features are most important for your team's marketing needs.
Your Social Media Goals
The frequency of posting new content on social media channels will also affect which platform is best suited for your business.
The cost of each tool also varies, so considering the budget you have for your social media strategies will help you decide which is the best fit for your business.
Integrations with Other Platforms
The integration of these tools with other social media channels is also another factor worth considering since your business may have clients on different platforms. If you cannot integrate them properly, it will be difficult for your current and potential customers to see your company's updates across all the different devices they use to interact with social media.
The Verdict: Go High Level or Buffer?
Both Go High Level and Buffer provide efficient social media management solutions for businesses and marketers. They are both easy to use and provide many features that make it simple for people who are not familiar with social media to use these tools for marketing their business online.
Choosing which platform to use between these two will depend on your social media and marketing needs. Considering the experience level of your team, ease of use, feature set, frequency of posting new content on social media channels, price point, and integrations with other platforms will help you determine which is best.
If you need a tool primarily for your social media marketing, either Buffer or Go, High Level will get the job done. Both tools will help you meet all your social media marketing needs. While they have some similar features, they also provide unique benefits that can help improve your brand's presence online.
The difference is that Go High Level is tailored to be more efficient for your overall marketing strategy by providing a user-friendly dashboard for both marketers and entrepreneurs. Buffer is better suited for businesses looking for a social media management tool for analytics, performance monitoring, etc.
In short, depending on your business's specific needs, either Buffer or Go High Level will do the job!
The two social media marketing tools certainly have a lot in common. Still, there are also some key differences that marketers will want to be aware of before deciding which one is right for their business.
If you're not sure where to start or what the best solution would be for your business, don't hesitate to reach out and ask us questions! We're happy to help you find the perfect tool for your needs.
Which of these social media marketing tools do you want to try?