It’s no secret that Facebook Ads are one of the most popular advertising platforms. It has over 2 billion monthly active users and is used by brands to share their posts with targeted audiences. However, many people don’t realize how much they can get out of Facebook ads besides just getting more likes for their page! This blog post will cover five ways you can use Facebook ads to your advantage without spending too much time or money.
But first, why use Facebook ads over other forms of advertising?
Facebook has the most detailed targeting capabilities that allow for a level of granularity that goes beyond amazing. You can target interests, behaviors, and categories in addition to demographics and languages. You even have access to event-specific audiences from competitors’ fans. The possibilities are endless, and with the amount of data Facebook has been collecting from its users through its social media platform, it’s a great way to reach your demographic in a more specific manner.
No matter how good you think your marketing is on other platforms, there will always be another company that does it well enough to drown out your efforts. On the other hand, Facebook is still expanding and updating its ad platform almost every day to optimize your ads and maximize reach.
Types of ads you can create on Facebook
Here are just a few examples of the types of ads you can create on Facebook: –
- Lead Ads: These ads are designed to collect users’ contact information by offering them something they find valuable that is only available if they sign up now. You can use this data to promote offers or discounts to your current customers and target these leads with ads to retarget them with special offers or discounts.
- Video Ads: Facebook has recently made it possible to create video ads within the ad platform. These short, entertaining videos allow you to market your products and services in a more engaging way than static images or text ads would be. It’s also another opportunity for businesses to advertise discounts or promotions.
- Custom Audiences: This option allows you to target people with ads on Facebook that have already interacted with your business’s website, email lists, etc. These “lookalike” audiences use algorithms similar to Google Analytics to find people who are most likely interested in your products and services. This feature is great for creating new ad sets to increase brand awareness and drive traffic to your website.
Lastly, Facebook also has an ad manager app for businesses on the go. It’s perfect for posting quick updates to your page, creating new ads, or even uploading pictures directly from your phone.
Create a catchy and unique title
This is something most people don’t think about when creating a Facebook ad. What will make your ad stand out from all the others? You want to be able to grab the reader’s attention in as few words as possible. This way, you can take advantage of their scrolling habits. Have you ever tried using Facebook on your phone before? If so, you’ll notice that when scrolling through your news feed, often, your thumb will get caught on the screen and unintentionally click the ad.
This means for a Facebook user to click on an ad, they either have to be genuinely interested, or it has to catch their eye in some way. Even if you decide not to use flashy colors or other attention-grabbing aspects, simply adding an attention-grabbing title makes a difference.
The title of an ad is key to its success. A catchy title will draw the reader in, thereby increasing the chances that they’ll be persuaded by your product or idea.
Include an image that is relevant to the content of your post
If you post your latest product, but your image is just a stock photo, don’t expect to get much out of it. The chances are that the user won’t be interested in what you’re selling if they have no idea what it is from the picture alone. If anything, this will only leave them confused and disinterested when they read your post and realize it doesn’t pertain to what they were expecting.
It’s been well-established that humans are drawn to bright, attractive visuals. In a crowded marketplace, images can help you set yourself apart from the competition!
Mindless scrolling through social feeds may have turned up endless images of food and your best friend’s vacation, but marketers go a step further to make sure their visuals catch the attention of online shoppers.
Use clear, concise language to describe what you’re selling.
Since this is a Facebook ad, it’s safe to assume that you want to get people reading your post. However, if the user doesn’t understand what they’re scrolling past or why they should care about it, this could mean trouble for your engagement and conversion rates.
If you find yourself struggling for words to describe what your product does or how it can benefit the user, consider including an FAQ section that you can link to in your ad. An FAQ section allows you to answer commonly asked questions about your product while also giving more information on what it is and how it works.
Keep your posts short and sweet – people don’t have the time or patience for long-winded posts these days!
It’s been found that people have very short attention spans when scrolling through their Facebook feeds. This means if your post goes on for too long, they might not even bother reading it in its entirety. Most people would agree that a good rule of thumb is making each post between 300 and 500 characters. This way, you can give people a basic understanding of your post without overwhelming them or boring them to tears.
The fundamental problem with long ads is that users don’t pay attention to the message. They instead scan the content for information that interests them or they believe will be of use. Short ads put big benefits upfront and narrow the promise, ensuring people pay close attention to your point of sale message. So if you want to drive conversions, make your ad short, not long.