How to Choose the Best Email Marketing Tools for Your Business
Email marketing is one of the most used and recognized methods businesses use to market to their audiences. It is simple: send an email to your subscribers and give them something to read! Email marketers know how effective email marketing can be in promoting a business, selling a product or service, and generating interest in the company’s brand. But not all email marketing platforms are created equal.
There are lots of tools that claim to be capable of providing the best results, but in the end, they all fall short in some way or another. So how can a business owner know which tool is going to provide the highest ROI?
Email marketing may seem pretty easy from the outside looking in, but it isn’t. Knowing how to tell a good tool from a bad one can take quite a bit of research and time, but the time investment is worth it in the end when you have finally made your choice.
In this beginner’s guide, we’ll be covering why you need email marketing for your business and what tools are available to help you.
Let’s get started!
How do I know which tools to use for my business?
Before we even ask what tools you should use and why we need to establish some ground rules on how to go about choosing the right tool. Some factors to consider are the following:
Based on Your Budget
A free or low-cost solution may seem like a great idea at first but remember that it will not provide great results unless you have the correct audience. If you are starting, can’t afford high costs, or don’t have a large subscriber base yet, then free tools are okay to test with but don’t expect them to provide lots of bang for your buck.
According to Your Business Needs
Some tools are better for the needs of specific businesses. If you’re a small, local business, providing coupons and other promotions that can be redeemed at your business location may work best. Not every tool is going to offer the same results for all types of companies. Thus, do research first before deciding on the best tool for your business needs.
According to Your Existing Resources
If you’re already using social media marketing to help promote your brand, then you might find that a tool like Hootsuite works great with your existing strategy and goals. You don’t want to implement something new if it will only interfere with the progress you’re making where you are right now.
According to the Goals of Your Business
Not every tool will provide the best results for your specific business goals and needs. If your goal is solely to sell products or services, then tools like Getresponse might help you meet and even exceed those goals. But if you want tools that can do all and help you with branding and promoting your social media presence as well, then tools like Mailchimp will be a better fit.
There are other factors to consider, such as whether or not you want to track information, automation features, etc. Still, those will come into play more once we discuss the different types of email marketing tools.
Why use email marketing when there are so many other options out there?
Email marketing is still one of the best ways to connect with your target audience. Studies have found that over 92% of businesses use email marketing in some form, and those numbers continue to rise each year. So why would you choose email marketing over other options like social media, blogging, etc.?
A few reasons are as follows:
- Email marketing is cost-effective, which makes it useful for small businesses and even large corporations. The costs involved are minimal compared to the results that can be achieved, which means anyone can use it regardless of their budget.
- Email marketing is one of the best ways to get targeted and personalized results that can’t be achieved with other options. When you send newsletters or promotions through social media, for instance, you aren’t sure who will be clicking on what links or reading your messages, so it’s hard to know who to target or what they will respond to. You can create a targeted list of subscribers and send them messages you know they will want to open and interact with email marketing.
- Email marketing is significant for branding purposes as well as brand awareness. It helps a company or business stand out from the rest by providing information that customers care about, which allows them to connect with your brand or product. Once that connection is made, they will likely open future emails and engage with your brand in other ways.
- When you use email marketing techniques like personalized content (newsletters), direct offers (promotions), and customer feedback (surveys), you can establish yourself as an authority on everything related to your brand.
- Email marketing can help you quickly establish long-term relationships. It helps people feel confident in investing their money or support with you since they know that you will provide them with all their needs without any problems.
The Best Email Marketing Tools on the Market Right Now
There are thousands of software tools that you can use to enhance your email marketing strategies but are they suitable for your needs? Check out this list as we rank the best email marketing tools on the market right and now learn more about each of their pros and cons.
Email marketing tools vary depending on the type of email you’re sending, like newsletters or promotions, who your audience is (targeted/personalized vs. untargeted), how often you send emails to your list, etc. Let’s look at some of the available options and which ones might be best for your business needs.
1 . Getresponse
Getresponse is a great email marketing tool for marketers who need an easy but professional-looking tool that offers many features and options to choose from. For example, they have a wide array of templates available so you can edit their existing designs or create your own from scratch if you prefer a more personalized approach. They also have a drag and drop editor to add text, images, videos, links, etc., to your emails to add a little life and personality to them. It also helps add more value to the message, which will most likely make subscribers more willing to open your emails in the future.
Pros:
– Easy-to-use (even for beginners)
– Drag and drop editor
– Wide range of templates to choose from
Cons:
– Price (higher than some other options available)
2 . Campaign Monitor
Campaign Monitor is an excellent option if you’re looking for an email marketing tool that offers good customer service and various features. They have a solid range of templates to choose from, and you can use their drag and drop editor to customize the look and feel of your emails. Another helpful feature that they offer is A/B testing. It gives you insight into what works best with your audience by sending two different versions of the same email for comparison purposes.
Pros:
– Drag and drop editor
– A/B testing to learn from your results
– Good customer service
Cons:
– Price (higher than some other options available)
3 . Campaigner Email Marketing Tool
A campaigner is a good option if you want to send personalized emails to your list that are easy to create, manage, and measure. They have a variety of templates available. You can customize the look and feel of your email using their drag and drop editor, which is very simple to use. One feature that separates this tool from some of the competition is its built-in automation engine but keep in mind that you will need to upgrade for this feature.
Pros:
– Drag and drop editor
– Personalization options (if you subscribe to the paid version)
– Built-in automation engine (if you upgrade)
Cons:
– Price (higher than some other options available)
4 . Constant Contact
Constant Contact is a popular option due to its range of features. They have an easy-to-use drag and drop editor (similar to other email marketing tools). It is simple for beginners or first-timers to send out their first newsletter campaigns without prior experience. They have a wide range of templates to choose from, and you can personalize the look and feel using their drag and drop editor. Other valuable features include social sharing, email tracking, lead scoring, etc.
Pros:
– Drag and drop editor
– Personalization options
– Lots of features (social sharing, email tracking, lead scoring)
Cons:
– Price (higher than some other options available)
5 . Campaign Monitor
Campaign Monitor is another popular email marketing tool with a solid range of features. Their drag and drop editor is straightforward to use, so you can quickly personalize your emails’ look and feel. They have a good range of templates to choose from, and they have some valuable features that you can use, including A/B testing, social content sharing, email tracking, etc.
Pros:
– Drag and drop editor
– A/B testing
– Lots of features (social sharing, email tracking, etc.)
Cons:
– Price (higher than some other options available)
6 . Emma Email Marketing Tool
Emma is a good option if you’re looking for an email marketing tool with built-in social sharing functionality. It means that when they send your newsletters to the subscribers on your list, they will use their social profiles to share them with their followers. It is an excellent option if you want the word about your business to spread beyond your reach. Another feature that they have available is email tracking, so you’ll be able to see who opens, clicks, unsubscribes, etc., across all of your campaigns.
Pros:
– Social sharing
– Email tracking
Cons:
– Price (higher than some other options available)
- Mailchimp Email Marketing Tool
Mailchimp is a good option if you’re looking for an email marketing tool that’s easy to use and has many templates to choose from. They have valuable features that you can take advantage of, including A/B testing, social content sharing, coupon subscriptions (if you run online businesses), etc.
Pros:
– Drag and drop editor
– Lots of features (A/B testing, social content sharing, coupon subscriptions)
Cons:
– Price (higher than some other options available)
Can You Integrate Conversion AI With Your Email Marketing Strategy?
When it comes to sending personalized emails, the CMX platform by Conversion AI gives marketers a robust set of tools that can be used in conjunction with their email marketing campaigns.
Email marketers can use the platform to segment their lists and send personalized content in an instant. The platform also gives complete control over when the emails are sent, meaning subscribers will only get them when they’re most likely to open them.
The program works by tracking website behaviors, such as what pages a person visits, how long they stay on a page, and their actions. Marketing databases are then populated based on these behaviors, which can be used for email campaigns.
– Conversion AI provides marketers with a powerful platform to personalize their emails
– The tool can be used in conjunction with an email marketing campaign
– Subscribers will only get emails when they’re likely to open them
– The platform tracks behaviors on websites like what pages a person visits, how long they stay on an article, etc.
Should You Include Conversion AI in Your List of Must-Have Email Marketing Tools?
While other companies offer similar tools, Conversion AI is one of the most powerful options for this type of program. Additionally, it has many integrations with popular email marketing platforms like MailChimp and Campaign Monitor. While some other companies also offer high-powered personalization features, CMX offers segmentation and behavior tracking – and it does so in real-time.
The program can be integrated with various other tools and platforms and comes equipped with cutting-edge technology that marketers will appreciate. If you’re looking to take your email marketing strategy to the next level, CMX may be the perfect option for you. Conversion AI gives marketers a powerful platform to take their email campaigns to the next level.
Final Thoughts on Choosing the Best Email Marketing Tools
When it comes to email marketing, there are several tools that marketers can use. These range from free options like MailChimp to more powerful (but paid) services like Constant Contact and Campaign Monitor. However, one company that provides unique tools that you won’t find elsewhere is Conversion AI.
When choosing the right email marketing tools for your business, consider the factors discussed, such as your budget, your existing resources, and the features that you need. Email marketing remains one of the top strategies to stay connected with customers. Thus it would help if you had the right tools to implement it effectively.
