Everything You Need to Know About a Digital Marketing Platform
It’s not easy to stay up-to-date with the latest changes in technology, let alone digital marketing. There are so many new developments happening every day that it can be hard to keep track of what is important and what isn’t.
Digital marketers are responsible for creating content that attracts customers and prompts them to buy products. A key tool in this process is a digital marketing platform.
These platforms are a must for any business owner, but they can be tough to navigate. And if you’re a marketer, knowing the difference between all these platforms is even more critical because it could make or break your business.
That’s why we created this blog full of information about various digital marketing platforms for marketers who need help staying on top of trends.
We’ll give you everything you need to know about a digital marketing platform so that you can choose which one will work best for your company!
What is a digital marketing platform, and how does it work?
A digital marketing platform is simply a platform that helps you manage your digital marketing strategy. It provides tools to help you target demographics, analyze how effective your digital marketing efforts are, and create content that engages customers.
It is a tool that will help you manage your digital marketing efforts, allowing you to focus on more productive tasks. Whether your business needs to create engaging content, reach large audiences, or provide analytics about your digital strategy, a digital marketing platform can help you accomplish all of this and more.
For example, let’s say you’re trying to target mothers aged 35-45 who live in New York. With a digital marketing platform, you can select this demographic from your list of potential customers, and they’ll be added to your target audience. This ensures that the content you produce will speak directly to them.
A digital marketing platform is a must-have for any company looking to make a jump in their business by creating effective content and engaging their target customer base.
Why should you use a digital marketing platform?
There’s no better way to communicate with your consumers online than through a digital marketing platform. The one you choose should be geared toward meeting the needs of your business, whether that means connecting with current clients or attracting new ones. You need tools that let you create relevant content and analyze how it affects user behavior.
There are a lot of reasons why you should use a digital marketing platform now, and these include:
1) They provide opportunities to communicate with your consumers on a personal level
Digital marketing platforms give you the chance to get in touch with your customers on a much deeper level. Your content will help you identify their particular needs, and it can be customized for individual users. This is helpful if you want to drive sales or simply increase brand awareness.
2) They are user-friendly
You don’t need any technical skills to use a digital marketing platform because they are designed to be simple yet effective. Even if you have a lot of questions, the platform’s customer service team will be there to help you.
3) They can work across multiple devices
Whether your customers are checking out your content on a desktop computer, a tablet, or a mobile phone, a digital marketing platform can accommodate their needs. This is especially important because most customers prefer to use a mobile device to check out products and research businesses.
4) They save you time
With a digital marketing platform in place, you can create content quickly and easily because it’s all in one place. You’ll also be able to edit it without having to step away from other tasks that need your attention, making everything more efficient.
5) They provide valuable analytics
Like we mentioned earlier, a digital marketing platform gives you the opportunity to gauge how effective your content is and whether it’s working for or against your business. You can see which posts are performing well and learn more about what your customers want from you by using a marketing software solution.
6) They are cost-effective
All of the tools you need to create your content, send it out to large audiences, gather analytics, and engage with your customers are available at a fraction of the price when using a digital marketing platform. You’ll get more for less money!
7) They help you reach customers from all over the world
A digital marketing platform can connect you with people from all over the globe, regardless of whether your content is available in multiple languages or if it focuses on international markets. A tool that keeps this in mind gives you limitless opportunities to expand your business into new territories.
8) They help you with customer service and measure ROI
Customer service is becoming increasingly important in the digital age. Consumers demand instant solutions when they have an issue, whether it’s about a product or order.
A digital marketing platform can ensure that you are always available to your customers. It can also track what works and what doesn’t, helping you improve your digital marketing efforts.
How do I choose the right digital marketing platform?
To choose a digital marketing platform for your business, there are some steps that you need to make.
First, you need to research all the possible digital marketing platforms that you could choose from. Make a list of all the features you require from a digital marketing platform and then investigate which platforms offer those features.
The second step is to check what type of customer experience other users have had with each platform. For example, if one platform has been difficult to integrate with paid advertising software you’re already using, it might not be worth your time or money.
Next, eliminate the platforms that don’t offer your required features or poor customer experiences from the initial list. This way, you would only have a few that you could compare in a head-to-head comparison.
The next thing that you should do is to use the free trial of each platform. Free trials are a great way to get introduced to new platforms without having to make the commitment of spending money on them.
This way, you can first see whether or not it matches your needs and if it will be able to help you grow your business. Find out whether or not it integrates with the other tools that you use; navigate all the features and see if it’s easy to use; check the customer support in case you have any questions.
After all, this evaluates whether or not the platform offers excellent customer service and support. Digital marketing is a long-term investment in your business, and getting to know their customer support teams would be important so you can get assistance when needed.
It is also important to consider the price of each platform. A free digital marketing platform might sound like a great option, but are there hidden costs? Will they suddenly increase their fees after the trial period expires?
Remember, a good platform will last you a long time and bring more sales to your business. So make sure to invest in one that offers a good return on investment for the future.
What should you look for in a digital marketing platform?
It’s hard to say what kind of digital marketing platform you should choose because all businesses are unique. Think about the challenges you’re facing in your business and keep this in mind when you make your selection.
For example, if your biggest concern is creating relevant content quickly, then a social media-based tool might be best for you. The important thing to remember, though, is that you need one that puts your needs first.
There are other things to consider as well:
1) Look at the features offered
An effective digital marketing platform should include all of the following: social media integrations such as Facebook and Twitter; mobile capabilities so users can access it anywhere; PPC management; SEO tools; and video creation tools, to name a few. It is important that the platform you choose offers the right digital marketing tools for your business.
2) Consider the user experience
It’s not just how easy it is to use that matters but also how intuitive it is for your employees who use the digital marketing platform every day. The more intuitive it is, the better because you won’t have to waste time training people how to use it. This would also help your team to use it more effectively, which would save even more time.
3) Reasonable Price Point
Price will play a big factor in your decision since digital marketing platforms range from free to thousands of dollars, depending on what you need and which integrations you require. Also, consider the costs associated with using a tool for different features so you can get an idea of how much it’ll cost to run your business.
4) Good customer reviews online
There are countless digital marketing tools available, but not all of them are worth the investment. If you’re stuck, read reviews from other customers who have used these tools before and see if they recommend them or share their experiences with potential users like yourself.
5) Device Compatibility
More and more customers use their mobile devices to shop, research businesses, and check out products. If you’re not catering to them in this way, your business could lose out on these potential sales.
6) Third-party integration
If you are already using another tool that is helping you keep an eye on your social media accounts, make sure any digital marketing platform you choose is compatible with this one. It should also be integrated with email marketing tools and other systems you are using to run your business.
7) Ask for case studies so you can see how others have benefited from it
If possible, talk with people who use a digital marketing platform similar to the one you’re looking at so you can get an idea of what they think about it and whether or not they’d recommend it to someone else who has a similar business model. This will help you determine whether or not a tool suits your needs before investing any money into a solution.
8) Analytics
You’ll need to know how effective the digital marketing tool is for your business. Make sure it’s providing you with analytics that effectively measure performance and results by finding out what works best (and what doesn’t) when it comes to attracting new customers, generating leads, reaching more people online, and converting visits into sales.
9) Customer support
Customer service is important, especially when you’re new to digital marketing. These platforms have teams of experts who can answer any questions or concerns you have, so there’s no need to worry about being on your own.
At the end of the day, the best digital marketing platform for your business is one that gives you more opportunities to reach and engage with new and current customers, using all of the tools necessary to drive results.
How to get started with your new digital marketing platform
Once you’ve chosen the digital marketing platform that works best for your business, it’s time to get started with it. It can be helpful to hire a company to manage this for you, especially if other people in your organization are less tech-savvy.
To get started with a digital platform, just follow these tips:
1) Connect your accounts
Most platforms come with easy-to-follow steps that show you how to connect the different social media accounts you use, along with any email marketing accounts. This makes it easier for your team members to access everything all in one place.
2) Create an editorial calendar
This will help ensure that every piece of content you create is relevant and fresh, so users keep coming back to your site or landing on your ads time and again.
3) Navigate all its features
You’re not just limited to social media posts and email marketing. There are lots of tools – from comparison charts to customer reviews – that you might be interested in using for your business. Learning about these will provide you with a wide range of techniques for reaching potential customers, regardless of the stage they’re at before making a purchase. You’ll also feel more confident about voicing your opinions on industry topics since you won’t have to worry about whether or not the content is up-to-date, accurate, etc.
4) Analyze performance
You can use your digital marketing platform to track the performance of your content, the different techniques that are working for you, etc. This information will help you determine what is and isn’t effective in terms of growing your business.
5) Customize it for goals, objectives, platforms, etc
To get the most out of a digital marketing tool, be sure to customize it, so it works best for your team’s needs and aligns with your organization’s goals and objectives. The more organized everyone acts when using this tool, the greater its potential impact on overall success! Also, don’t forget that you can add or remove features as your needs change.
6) Start using it!
The only way to get the most out of a digital marketing tool is by actually using it, so make sure everyone on your team follows suit. It’s best to schedule some time every day or week for content creation based on what you’ve learned from audience engagement and insights gleaned from this platform, along with any other outside sources of information.
7) Get help if you need it
If the thought of learning all about your new digital marketing tool sounds like more than you’re willing to deal with, consider hiring someone to manage everything for you. This will free up valuable time for your organization and its members while still allowing you to reach your goals when it comes to building a business.
8) Consider upgrading your plan for premium features
Some platforms offer premium subscriptions that provide access to additional features and tools. This might be a good option if you’re looking for the most robust digital marketing platform available and don’t mind spending more in exchange for it, but keep in mind this comes with an added cost down the road.
A digital marketing platform is a powerful tool in reaching and engaging with new customers. Assuming that they provide everything necessary to run a successful campaign, all that’s left for you to do is choose one and start using it! Having one in place will help you get the most out of your marketing efforts, increase audience engagement, and learn more about your users so you can personalize their experience with your brand going forward.
Use Go High Level
If you are looking for a full solution that allows you to manage all your marketing efforts, then Go High Level might be right for you.
Go High Level is a digital marketing platform that provides features to help you manage your website, social media presence, email marketing, paid search campaigns, and more. With this tool in place, you’ll be able to streamline your online efforts, so everything is managed from one convenient place.
Go High Level provides features for any type of business looking to effectively reach new customers through digital channels.
It contains marketing tools and features which include:
Website Builder
Go High Level’s website builder is a simple way to create a mobile-friendly site without knowing any code. With Go High Level, you can easily add pages, menus, and other features that allow your visitors to quickly access relevant information or purchase products from anywhere on your site.
Email Marketing
Go High Level has a powerful email marketing tool built right in. Once subscribed, your contacts will receive emails every time you send out a new campaign so they’ll remain engaged with your brand and continue coming back for more.
Social Media Integration
Go High Level is designed to work seamlessly with your social media platforms, including Facebook and Twitter. This way, everything you post online will be easily accessed from one convenient location, and customers who like or follow your pages can opt-in to receive emails as well.
Lead Capture and Analytics
With Go High Level, your visitors can easily sign up for email campaigns using a simple form builder, which allows them to share their contact information with you. You’ll then receive all the necessary data through real-time analytics so you can learn more about what types of content people are engaging with the most on your site.
SMS Marketing
Go High Level allows you to promote your products and services by sending out customized SMS messages. This means potential customers can access important information even if they’re not on their computers, making it easier for them to make a purchase or follow-up with you later on.
Survey and Forms
Go High Level has a powerful survey tool that allows you to create customized, multi-step forms that are embedded on one or more pages throughout your site. You can then use the data collected from these surveys to make informed decisions about how to better market your products and services online.
Unlimited Sales Funnel
Go High Level is designed to help you manage all your online marketing efforts in one convenient place. It allows you to create an unlimited number of sales funnels, such as:
Pricing Plans
This funnel allows you to inform visitors of the different pricing options available for your products and services so they can easily choose a plan that works best for them.
Contact Us Forms
Create contact forms on any page of your site with this funnel so customers can provide their contact information and tell you more about what they’re looking for from your business. You’ll receive real-time data and analytics right through Go High Level’s interface so you can capture leads while giving users personalized info whenever possible.
Newsletter Signup Forms
This is a great funnel if you want to build an email list for your business. It allows you to collect the necessary information from interested website visitors so they can sign up for your newsletter via Go High Level’s interface, which includes mobile-friendly designs people can access anywhere.
With all of these tools at your disposal, Go High Level provides everything necessary for building a successful online presence so you can concentrate on other aspects of running your business while still reaching new customers through digital channels.
Customers who use Go High Level can take full advantage of all its features while still having the flexibility to choose what works best for their businesses. If you’re looking for a digital marketing solution that offers plenty of value without any hassle, then this platform might be right for you too.
In Summary
Digital marketing platforms are tools that allow users to create and manage marketing campaigns for their business, including emails, social media posts, SMS messages, surveys, and forms.
These platforms are especially beneficial for businesses because they make it easy to keep customers engaged.
Go High Level is one example of a platform that includes all of these important functions into one easily navigable interface so customers can fully utilize its services with little downtime.
Digital marketing platforms require very little coding expertise or IT support, so your team will be able to use them without any trouble. Each platform contains unique capabilities depending on how much you want to customize each campaign so you can choose one that’s best-suited for your business.
By now, you should have a better understanding of digital marketing platforms and what they can do to improve your site, so it’s time to pick the right tool that works well for your needs.
If you’re not sure which one is right for you, then hopefully, this article has provided enough knowledge and insight into each platform so you can make an informed decision about which will help your business succeed online.
