The Importance of Dental Practice SEO and Other Marketing Strategies You Can Use

by: Danny Veiga

Marketing strategies for dental practices can be difficult to figure out. It is not as simple as throwing money at the problem and hoping it goes away or posting about dental care on Facebook once a week. You need to think about your dental practice's marketing strategy if you want success. 

A lot of dental practices focus on their work and the patients but don't have time to do anything else. Marketing for a dental practice is important because it can bring in more patients looking for your services. You can use many strategies to get your business out there and attract new clients, such as dental practice SEO. This blog post will go over some tips that may help you start an effective dental practice marketing strategy.

Local Seo And Its Importance For Dentists

Your dental patient marketing efforts will be much more effective if you focus your attention on local SEO. It means ranking for terms like "Chicago dentist" instead of just "dentist," using keywords and phrases related to these niches but not so broad as to get lost in a vast sea of search results. Of course, you'll also want to rank high when users ask Siri or Alexa about finding a "near me" dentist who can help them fix their teeth problems - because this is where it's really at.

Local SEO allows you to create a presence online by proudly displaying your address and phone number. You can also use techniques like keyword optimization to make the most out of search results.

Local Search Engine Optimization (SEO) is an effective way for businesses with brick-and-mortar locations to reach customers in their area, even if they don't have stellar web marketing skills or are new at this game altogether.

Furthermore, it is a great way to encourage customer reviews of your business. Local listing directories allow customers to leave thoughts about their experience with you and even review quality products or services that they have bought from you. If potential buyers are unsure if what they want should come from you, the number of positive testimonials can let them know for sure.

Most importantly, Local SEO is more economical for local businesses because of the rise in mobile search. In addition, mobile phone owners and tablet users make up a whopping 79%+of total percentages, making it easier to target these customers with localized ads than ever before. It's an especially effective way for small-time businesses to promote their products and services on the go.

Local SEO for your business has the power to make sure that you appear in front of nearly every customer searching on Google. A survey has shown this to be true as 67% of consumers say they research most products online before shopping for them in brick-and-mortar stores. And with an estimated 30% traffic going to websites on the first page of search engine results, it is a no-brainer how benefits accrue to local businesses when appearing at top ranking.

Social Media Marketing

Social media marketing for dentists is an up-and-coming industry, but more dental practices are seeing the benefits. For a profession that leaves 15% of people shaking in their boots just thinking about it, what better way to generate loyal patients than by showing them there's nothing to fear?

Dentists have a unique position in the world of business. Like clothing stores and software companies, most industries need to convince people that their products are worth your money even if you don't really want them or they're not necessary for your life right now. Still, dentists do not justify why we should visit our dentist because everyone knows it's important.

  • Establish Relationships

Using social media, you can create relationships with your audience by showcasing customer testimonials and client experiences. You want to show them that you care about their needs or questions, so respond through the platforms in a professional but friendly way. 

Of course, the most important thing is making sure they see the results of your work. Tweets, Facebook shares, Instagram likes- use these tools to engage on more personal levels without coming off as too pushy for business deals.

  • Find New Clients

The power of the internet is vast, and people often turn to Google for medical help. However, more than half of all searchers want a dentist's phone number or location. Unfortunately, when it comes to finding an office in your area that offers care–it can be quite difficult.

A recent study found that 75% of people who buy a product or service do so because they saw it on social media. It means if you're active and engaging with your audience through social channels, the things you post help answer questions potential customers may have about what to expect from your practice for them to choose it as their preferred option.

Community Involvement

Dentists are well-known for their desire to be of service and help, but this often extends beyond the doors of dental offices. The dentists that we work with show a strong passion for giving back to patients in need and within communities as a whole.

There are many ways to get involved with your community. You can do anything from attending festivals or sponsoring a little league team, both of which allow you the opportunity to build relationships in person. 

The best way to build your reputation as a professional in the dental field is by teaching or lecturing at elementary schools, universities, and any other opportunities you have.

Serving the community can be one of the most rewarding parts of a career. Volunteering and serving your neighborhood's needs is an extremely fulfilling way to experience altruism while working towards making this world a better place for all. Many practices come together to support their communities, including by supporting those who are less fortunate through food drives or holiday gift-giving programs for children living at shelters. This bond that this creates among team members is also worth mentioning as they work towards achieving common goals with every opportunity available to them.

Give Dental Hygiene Kits: The homeless often cannot afford to practice good dental hygiene. By creating a toothbrush, toothpaste, and more care packages (filled with things like mouthwash), you can be sure that these people can maintain their oral health without the cost of products. In addition, if your office or team participates in service projects together, then have them create one for the shelter nearby so they too can share it with those who need some extra help.

Free Community Dental Classes: As a dental professional, you know all about the importance of good oral hygiene. But not everyone knows this! As such, talk to your community outreach team and work with them on teaching classes for those who are underserved in terms of public health care programs. These will empower these people to make smart decisions that have an impact on their overall wellness.

Content Marketing

Content Marketing is the practice of using relevant, helpful, and valuable information to get people back on your site. You can do this by creating blog posts or ebooks that are informative for readers and keep them coming back with their interactions.

Why should I use it?

On-site content marketers have a chance to add new keywords regularly, which increases ranking across search engines and sends more traffic from these searches through links made at the bottom of each post. 

What other benefits does it offer me? 

Regularly adding fresh keyword-rich articles will inevitably lead consumers who want similar services/products (to yours) to look towards your company's website when they need something else you provide too.

The more quality content you create, the better. It would be best to optimize them correctly to show up search engine results when people look for information on topics that your blog posts cover. 

Content can also help improve one's visibility on social media platforms like Facebook and Twitter by sharing valuable information with followers who will share it with their friends and family. Thus, it drives traffic even further towards your site through external means of exposure from online connections such as these websites mentioned above.

Content marketing materials are a more effective way to target potential dental patients than traditional methods. For example, traditional advertising, like TV ads and billboards, is seen by many people, but there's no guarantee that any of them are in the market for new dentistry services. 

Content marketing will be found instead by individuals who have already taken steps online towards finding quality care from a dentist they trust - it can only help you take this one step further with targeted ad campaigns. Most importantly, dental practice SEO can be utilized through content marketing.

Takeaway

Dental care is a big investment, which means you'll want to make sure your dental practice has the best possible tools for success. The importance of dental practice SEO and other marketing strategies are undeniably many. 

The first step is developing an SEO-friendly website where patients can find information on services offered and the prices charged. It would be best if you also considered investing in social media channels like Facebook or Twitter so that customers know they're getting up-to-date information about specials or upcoming events at your office. 

Once these steps have been taken, be sure to take advantage of any digital advertising opportunities because there are plenty. It may seem overwhelming when trying to figure out which strategies to use next. 

If you would like more information about how we can help with these important areas, it would be best to contact a marketing professional like Danny Veiga. He takes pride in providing efficient and effective marketing strategies for dentists. You may schedule a consultation at DannyVeiga.com.

References:

https://sproutsocial.com/insights/social-media-marketing-for-dentists/

https://nextlevelpractice.com/blog/5-ways-to-give-back/

https://www.321webmarketing.com/local-seo-importance/

https://disruptiveadvertising.com/marketing/dental-patient-marketing/

https://www.webfx.com/industries/health/dentist/content-marketing/

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