11 Tips for Creating Copy for Ads Emails That Convert
Do you find yourself staring at a blank screen, trying to figure out what to say? Do you have a binder of words and phrases that never seem to work in the context of your ads, emails, or blog posts?
If so, it’s time for a change. You need a new perspective on marketing copywriting. Read my 11 tips below, and they’ll help turn your text into something engaging that will convert more prospects into customers.
Why you need a strong copy for your ads emails
The purpose of marketing copywriting is to communicate the benefits of your product or service. The goal is to move prospects along through the sales cycle, from awareness to desire to conviction and, finally, action.
If you can’t sell your products or services via words alone, your messages will fall flat. And if they fall flat, you won’t make any sales.
Before you attempt to write a single word, you should know your target audience and what they want. The questions they’re asking in their minds should be the ones you answer with compelling copy that nudges prospects towards a purchase decision.
How to make your prospects open your ads emails?
Interesting ads emails are a must if you want your copywriting to be effective. To catch the attention of your audience, remember these copywriting tips:
- Use a short copy to drive action
Your readers are busy people, and nobody wants to read a novel in their email. So use a copy that your audience can digest easily. Use bulleted lists that don’t take up too much space but still convey the important information. And please, keep the copy under two paragraphs! Anything more than that is probably unnecessary (unless you’re trying to sell something expensive).
If you have several compelling points you want to make, consider adding subheads throughout your copy so people can quickly scan what you have to say without reading word for word. This makes it easier for them to catch up with what bothers them most about your product or service—even if they only read half of your ad before deciding to respond.
2. Be conversational
Don’t be afraid to sound like a human! That means keeping your copy casual and speaking as if you’re having a conversation with the reader. Your copy should include words that people will understand, not technical terms or jargon unless those are the words that normal people use in real life—but then again, they might think that you’re trying to trick them into buying something from you.
So make sure your copy is very clear and easy to comprehend by anyone who reads it.
Make sure your copy isn’t stuffy, either! Adopt a voice that sounds passionate about what you sell without sounding arrogant or pompous…after all, nobody wants to buy from someone who thinks they’re better than everyone else!
3. Write a copy that sounds like a story
People eat up stories. So give your copy the structure of one and make it easier for people to fall in love with what you have to offer and buy from you!
A good way to do this is by telling a compelling story about a customer who had a problem, found a solution, and was finally happy as a result. This makes it easier for anyone reading your copy to see themselves as the hero or heroine living through those challenges.
You’ll also want to include distinct details about your product or service throughout the copy so people can imagine using whatever you’re selling right now.
This shows prospective customers that there’s a solution waiting for them if they were in trouble before!
4. Be clear about what you do, not just how you can help
People will remember a copy that’s specific and informative more easily than a copy that tells them your company can ‘do everything.’ So instead of saying ‘we sell the best products,’ say ‘our product X enhances strength 20 % faster than any other supplement on the market.’
This copy makes it easier for readers to visualize your product and associate it with the feelings they want. Remember: copy is a tool that shows people how your product will change their lives!
5. Be wary of copy that’s overly promotional
Don’t tell people your copywriting tip #1 – be conversational – and then turn around and write a copy that sounds like a really bad sales copy! Promotional copy doesn’t have to be boring, but it should evoke some kind of feeling—excitement, happiness, relief—that pulls people into reading more about what you have to offer.
So if you’re trying to sell something expensive or complicated, focus on coming up with a copy that provides value first before getting right into the benefits of buying it.
This copy helps people see why they need your product and tells them how it can help reduce stress, save money, or accomplish something else that will make their life better!
6. Avoid writing copies with vague language
People need to know what you do and how you’ll help them if they’re going to buy from you. So cut all words and phrases that don’t add any meaning to what you have to say, like ‘we focus on creating an excellent product that satisfies your needs.’
Instead, show people exactly where the copy you wrote for them is currently at: ‘our product focuses on X aspect/problem,’ or ‘our copy solves problem Y.’ This makes it easier for readers to understand and trust your copy and makes it easier for you to make changes.
After all, a copy is a work-in-progress that needs constant revision to keep up with the times!
7. Don’t use words that might confuse or distract people
If your copy contains too many technical terms, acronyms, or other words you’d only be familiar with if you already know what your company does, then obviously, people aren’t going to buy from you because they have no idea what you’re trying to say!
Remember, a copy is meant for anyone who sees it – so take out any element of copy that’s confusing or irrelevant enough where someone could read but not understand what you’re saying. This will help avoid frustrating people and ensure you only get the highest quality leads.
8. Describe benefits and not features
People don’t buy products; they buy better versions of themselves and solve their problems by buying your copy! So instead of describing an aspect or feature of your copy, show how it will benefit people even if that benefit isn’t something material like saving money.
For example: ‘Our product is designed to build trust with customers as quickly as possible.’ This copy says why someone should care about what you’re selling, which helps them understand its value!
9. Include short bullet points wherever possible
This makes copy easy to skim through and lets anyone reading pick out the most important information quickly.
This sets copywriting apart from other types of writing by using short phrases, which are easier to understand than long paragraphs, while also making it easy to find keywords for SEO purposes!
10. Keep it short or get to the point
It’s all right to have an ads email over three paragraphs, but please do not go over five paragraphs because nobody needs a hard-sell long copy for anything! Make sure you provide enough detail for people to make a decision, but not so much where it drags on and on!
Remember, you can always include more details in another email. And make sure your copy doesn’t drag on by keeping sentences short or splitting them up into two separate ones.
11. Use social proof whenever possible
People are more likely to buy something if they hear that other people like them had bought it too because they want the same good feelings that those buyers got when they made their purchase! So whenever you can – especially within your first email – include evidence of real customers who’ve already tried your product and why they chose it!
If you don’t have social proof or customer reviews, this is a good time to implement your marketing automation efforts and work on landing pages with forms people can fill out to request more information!
Once you get real prospects filling out those kinds of forms, they’ll be the best kind of leads because then you know that they’re already interested in what you have to offer!
Not only will your copy be able to better convert them into paying customers, but it will also go a long way toward building trust and credibility and hopefully getting some organic traffic from Google as well.
Writing copies for your email subject line
Another way to encourage your prospects to open your emails is through headlines that you include in the subject line. You can use these headlines to tell people why they should open your emails or what you’ll deliver in them!
Here are some additional tips on how marketers can also improve headlines to get their prospect’s attention:
- Use scarcity signals in the subject line
The idea behind this is that scarcity tends to signal need and urgency, which in turn compels people to do things they otherwise wouldn’t want or think they have time for! So when you’re ready, write some headlines that include words like ‘limited,’ ‘now,’ or ‘offer ends soon. But don’t overdo it because too many scarcity signals can make prospects annoyed and less likely to click on your emails!
- Use positive action verbs
Using words like ‘take,’ ‘give,’ or ‘start’ are great ways to encourage people to do something once they read your email because it’s simple but also requires some effort from them.
These tend to work really well in the subject line because these are not only positive words that speak of possibility, but they’re also easy to remember! For example: “Give yourself a perfect start with these tips” is better than “12 Tips for Beginners” because it’s more compelling and includes a call-to-action that gets people interested in what you have to offer.
- Keep the promise in the subject line
If you promise something in your subject line, then make sure that people can get what you promised. This will help build trust and credibility with the people who receive your emails and encourage them to open them!
For example: “This amazing offer expires tonight” can be changed to “Get this Amazing Offer Before It’s Too Late.”
- Use personalization and customizations
Someone might be more interested in your email if you addressed it directly to them while taking into consideration their existing interests. For example: “Hey Dave! Do you want to start selling on eBay? I just got my first sale!” or “Hey Jane! Save big on these best selling products!”.
The idea here is that the more personalized an email subject line is, the higher the open and click-through rates will be because people find such emails more relevant for them!
- Offer fast action
It’s also good to use headlines that mention quick actions like ‘instant,’ ‘fast,’ or ‘easy.’ This is because it speaks directly to the readers in a way that compels them to take action now rather than later!
- Make it clear and descriptive
Using headlines that provide complete information about the content of the email also reduces curiosity gaps because people know exactly what they’ll be getting and can decide whether or not to read your email with all the available information.
Some good examples: “The Best Productivity Hacks Every Student Should Know” or “How to Write Emails That Convert Customers.”
How to find the right tone of voice for your copy
To start, consider this: If you were a prospect or customer who would use or buy your products or services, how would you describe the company and its offerings in a sentence?
Put yourself in their shoes. Use phrases they might use to explain what you sell. This way, you’ll write a copy that resonates with your readers.
If you’re struggling with your writing, hire a professional copywriter. If you can’t afford one for long-term projects, find a freelancer. You can also check out Conversion AI if you want something done fast and cheap!
Just make sure whomever you work with has a good grasp of your market and knows how to write for it.
Summary
Marketing copywriting is an important skill to have in the digital age. The internet has made it easier than ever for companies of all sizes to get their message out there, but only if they use compelling words and phrases that will grab people’s attention.
If you want more sales without having to increase your advertising budget, learn how marketing professionals craft persuasive messages so that you can create content that drives conversions on your website or blog.
Contact us today with any questions about creating better conversion rates through engaging online messaging!
