Marketers are always looking for ways to convert leads into sales. It’s not easy, but it is possible if you know what to do. How can you make the most of your efforts? Here are 10 things you should do today to convert more leads into sales.
We’ve put together a list of 10 things you can do today to convert your leads into paying customers.
These are some tried and true ways that all marketers should be employed in their daily routine, so read on to find out more!
What is Lead Conversion?
Lead conversion is the process of turning a person who visits your website into a paying customer. It’s an important part of the marketing process because it’s often less expensive to keep an existing customer than find a new one.
One metric marketer are always looking for is an increased lead conversion rate. This means that they are converting a higher percentage of leads into sales.
Lead generation is a useful tactic for marketing, but marketers aren’t content with just generating a bunch of leads. They want to reap the rewards and turn those leads into sales.
In other words, marketers need to make sure that they are doing everything in their power to increase their lead conversions rates. This will help them achieve more ROI from every ad dollar spent. Also, it will help generate more profits.
It costs five to seven times more to attract a new customer than to sell to an existing one.
You should care about lead conversions because it’s all about keeping your current customers happy and making them feel appreciated. This can be done through loyalty programs, special discounts, email marketing campaigns catered specifically to past purchases or interests, personalized packaging, etc.
Do not undervalue loyal customers. They are the backbone of every successful business. They are the people who keep coming back day after day and week after week for years on end without fail.
Loyal customers simply cannot be replaced by any amount of advertising spending money because they already know who you are, and they already love your business. If you keep them happy, they will keep buying from you, which means that it’s very important to turn every one of your new leads into loyal customers.
Why should marketers care about lead conversions?
The reason is that it’s the only thing that matters in marketing.
It doesn’t matter how many people visit your website or who visits your website. What matters is how many of those visitors purchase something while on your site.
Yet another reason why a high number of sales can be beneficial is that this increases the number of repeat sales caused by existing satisfied customers.
High sales numbers also help lift a brand or company to a higher level within an industry.
The best marketers are those that can demonstrate a high rate of lead conversions. When people see that their lead generation efforts yield tangible results, they will want to do business with them more often.
It’s important for any marketer to understand how well they are converting potential customers into actual sales. This is what you should be striving towards every day. However, this isn’t as easy as it sounds because so many things could go wrong along the way.
That’s why we’ve put together an ultimate list of 10 ways to increase your lead conversion rates. The success of your business depends on these simple steps! Let’s get started.
How Can Marketers Increase Their Lead Conversion Rates?
There are lots of different ways out there for marketers to increase their lead conversions. If you want to make more sales, you need to implement these strategies into your routine.
1. Provide excellent customer service
The best way to make sure that every customer enjoys the experience of doing business with your company is by providing excellent customer service.
Customers will be much less likely to buy from you if they are dissatisfied because nobody likes dealing with an unhelpful company that doesn’t care about its customers. Providing an easy way for people who visit your website or call your phone number to contact you can also give them peace of mind and establish trust in your brand.
2. Keep the site clean and clutter-free
The easier it is for someone to find what they are looking for on your website, the better chance you will have of converting them into a customer.
Sellers should try to simplify their sites as much as possible because you can’t give people too much information about what you are selling more often than not. Make sure that every page of your site has one very clear goal; otherwise, visitors might get confused or distracted and end up leaving without purchasing anything.
3. Use social media platforms correctly
Using social media platforms like Facebook or Instagram can be a time-consuming process, but it can increase lead conversions by massive amounts if done correctly. For example, you can advertise your products on social media to gain more exposure and traffic.
Social media is also a place where you can communicate with current or potential customers. You might even be able to gain valuable feedback that will help you improve your business in the future!
4. Ensure there are no broken links on your site
Any broken link on your website could potentially prevent someone from purchasing an item because they may not be able to find what they are looking for or navigate around the page properly.
Fixing this problem means that you will have fewer problems converting visitors into buyers, which should result in more sales in the end. It’s important to remember that even one single broken link could cause someone to stop buying what you’re selling, so you should be fixing these issues as soon as possible.
5. Make sure to close the sale with every lead
It’s easy to get excited and want to sell as many products as you can, but sometimes this can backfire on you because not all visitors will convert into customers.
You need to show your company at its very best, and that means that you should offer a strong call-to-action and even give people discounts if necessary, so they feel like they’re getting a good deal for buying from you now instead of looking around elsewhere first.
6. Make sure your website is simple and easy to use
For more people to find what they’re looking for on your site, it needs to be simple and easy to use.
The company logo should always act as a starting point because that’s usually where you can access the menu or search bar. Visitors should also be able to leave their information in an easy-to-fill-out form if they want to sign up for something like a newsletter or receive discounts in the future.
7. Use ads to gain new leads online
Using social media platforms like Facebook or Instagram can be extremely effective when done correctly. Still, you could also consider using PPC because it’s a targeted way to gain new leads.
Gaining new, fresh leads interested in what you’re selling can be beneficial because these people are more likely to buy your product instead of wading through the endless pages of used car listings online.
8. Create compelling content for your blog
Having an active and interesting blog on your site can attract visitors who may not have necessarily discovered you otherwise. You should ensure that every article or post has one purpose: to inform, teach, or entertain the reader.
Random pieces of content can also encourage visitors to share them with their friends via social media platforms which will give you even more exposure and could lead to more sales as a result.
9. Do not hide your contact information
People want to feel secure when shopping online, so make sure that it is very clear on every page of the site where they can find your company’s contact information. This should typically be placed close to or at the top of each page alongside an easy-to-fill-out form if you have one.
10. Have great customer service
Last but definitely not least, you need to have an excellent standard of customer service available for every single person who visits your site!
For example, if someone has a question about one of the products listed in your store, you should answer them as soon as possible because waiting too long to reply could result in them leaving the site and buying from your competitor instead.
Creating an excellent customer service system will help you earn even more sales, so that should always be your primary goal at all times!
Additional Tips for Increasing Conversions on your Website or Landing Page
Your website and landing page are where you make and where you lose money. It is very important to keep these pages as organized and clean as possible, with limited distractions.
Here are some tips:
1. Speak your buyer’s language
As you are writing content for your website, it’s important to understand exactly what your visitors want to hear about, so it would be a good idea to research popular keywords related to your niche before getting started on the creative process.
This can help you structure each page of your site around all the information that people are looking for, which will make them more likely to convert into sales because they’re getting exactly what they need without leaving the site.
2. Make sure your site is responsive
If you’re having trouble keeping track of the different platforms that people use to shop online, then you need to consider creating a responsive website instead.
A responsive site automatically adjusts its layout to fit the screen of every visitor, so it’s much easier for them to navigate around your store without getting distracted by other options on their device.
This is exactly what you want because, once again, it’s all about keeping visitors on the site instead of letting them get distracted and leave.
3. Include powerful calls to action
It should be very clear where your website visitors can find some sort of sign up method or “add to cart” function, whether that’s in big, bold letters, an image with high contrast, or something like a product countdown timer which implies scarcity (a limited number available).
You need to make these calls-to-action as high up on the page as possible because it is very easy for people to miss them if they’re positioned too low.
4. Put yourself in your customer’s shoes
Imagine that you are shopping for exactly what you’re trying to sell and try to think about all the different questions that you would have before completing a purchase.
You should then use this experience as inspiration for creating content that will answer any question that someone might have before buying from you!
5. Create a clear checkout process
The last thing anyone wants when they’re trying to make a purchase online is having to guess where their information goes and how long it takes once they’ve pressed submit on their order form.
The only way to reduce shopping cart abandonment and boost your conversion rates is to make it very obvious where all the different pieces of information go and how long it will take before you get paid.
You should even consider creating a calculator that displays the total amount that someone would have to pay in their local currency, which can help to reduce billing confusion.
6. Use social proof when needed
Let’s face it: most people are not going to trust just anything they find online because there could be a million scams out there trying to take advantage of them at any given time. This means that if you don’t have any real feedback from other customers, you need to get some as soon as possible!
7. Include social media buttons
As we mentioned earlier, increasing your exposure across social media platforms can be extremely effective if it’s done correctly, so find a way to include a few relevant icons near the top of every page on your site for people to share with their friends if they like what they see! This can also help you gain new leads and increase the number of visitors to your site as well.
If you are looking to increase your ROI, then increasing your lead conversion rate is one of the best ways. It’s important to think about how people make decisions when they visit a website in order to take advantage of all opportunities for conversion.
You can start this process by optimizing your landing pages or blog posts with persuasive copy and calls-to-action that will encourage visitors to convert into leads.
Once you have optimized these key areas, it becomes easier for marketers like yourself to spend their budget more wisely on digital advertising campaigns because there are higher chances that someone visiting will turn into a customer.
To increase your lead conversion rate, you need to do everything in your power. This includes understanding what makes people convert and why they don’t convert (perhaps it’s not the right product for them). The more you can do to increase your lead conversion rates, the better off you’ll be.
If that sounds like something you need help with, just let us know, and we’ll get started on a plan for increasing your ROI without breaking the bank. We’re always happy to answer any questions about how our team of experts has helped other companies hit their marketing goals.
What kind of success have you had so far converting leads?