With the rise of AI and machine learning, many marketers wonder about the best way to optimize their copywriting. Is it better to use a copywriting platform that uses AI and machine learning like Conversion AI, or one that uses search algorithms like Outranking?
Typically, when marketers say “AI,” they mean the application of machine learning in their marketing strategy. Machine learning is getting more innovative from data using statistical analysis; this allows marketers to get better results from their campaigns over time.
Many marketers are wondering what the best platform is for SEO copywriting. Conversion AI and Outranking seem to be competitors, but which one should you be using?
This blog post will break down some points, both Conversion AI and Outranking, to help you make the best decision for your SEO copywriting.
What is an AI-based Copywriting Platform?
When marketers say they are using “AI” or machine learning for marketing, what they mean is that they’re applying a specific type of technology to get better results. This allows them to use fewer resources and less time.
AI-based copywriting platforms are allowing marketers to generate better content over time through the application of machine learning. What happens is that you show an algorithm what you want it to learn by training it, and then it spits out results based on what you’ve shown it.
The more data you feed your AI copywriting platform, the better results are going to be from showing content to your customers.
AI-based copywriting platforms help users to generate great content that is optimized for conversions. This is one of the significant benefits of AI-based copywriting platforms, as marketers typically optimize their content through a machine learning algorithm instead of human analysis.
It can be beneficial for your business as a whole to have a copywriting AI platform, especially if you are not in the industry of copywriting. This way, you can focus on optimizing your campaigns while your machine learning algorithm generates results for you instead of spending time and money on outsourcing to a copywriter.
Reason Why You Need a Copywriting Tool
When you are doing any sort of content marketing, there are many reasons why you need a copywriting tool to help optimize your content. The biggest reason is that it allows marketers to create more in less time.
While machine learning takes up resources and time, it does not require the same amount of effort as manually writing each piece of content would. For example, you can simply give an AI-based copywriting platform the keywords you want your content to be optimized for, and it will generate all of the text for a piece of content on its own.
While this does seem like a great way to save time, marketers are often worried about the quality of their content decreasing when using AI-based copywriting platforms. However, this is not the case, as marketers can still control what they want their content to say and how they want it to sound.
Some marketers might have concerns with using AI-based copywriting tools because if they do not know how to use those features, then they may end up being a couple of steps behind their competitors. However, if you do not want to invest time or money into understanding AI-based copywriting platforms and how they work, it is still possible to get results by outsourcing this part of your marketing to a copywriter instead.
Choosing the right platform
When it comes down to it, two main factors determine which platform is right for you:
1. How much does it cost each month?
Higher costs typically indicate better quality and shorter lead times, while lower costs mean that you may be sacrificing some benefits. It is essential to consider how much your time is worth and weigh that against the cost of each platform.
Choosing one over another solely on price is never ideal, as you may be sacrificing quality and speed.
However, if you have a lower budget for your copywriting strategy, it may be best to go with an option that costs less.
2. How long has the platform been in use?
It is essential to choose a platform that has been around for a while because it means more people are using it. Longer usage indicates a more reliable platform and company. Simply go for the lowest cost option because it may end up sacrificing too much and hurting your business long-term.
This doesn’t necessarily mean one is better than the other; however, if you want to get the most use out of your copywriting, it’s always better to opt for a service provider that has been established and trusted by many users.
3. What are your needs?
Do you need help with outranking the competition, or do you just want to improve your conversion rates and sales?
Most marketers need help with both SEO ranking and conversions.
For marketers that are just starting, it is often best to go with a company or platform that helps you rank against your competitors and provide SEO copywriting so that you don’t have to use another service.
Enter Conversion AI vs. Outranking
Both companies offer different things, and both are widely used. Those in the industry often refer to them as competitors, but this just isn’t true; they have two different approaches. Their pricing, usage, and quality of their services are also very different.
Conversion AI is a copywriting platform that uses artificial intelligence to help you generate quality content such as blogs, service pages, and social media posts. It uses AI to automatically create content from your data so that you don’t have to hire highly-priced copywriters as much.
Conversion AI also provides an SEO angle on your content to help you get more organic traffic.
To help you learn more about Conversion AI, here are its benefits and features, which you may find useful for your business:
- Content Templates – AI-generated templates that are always up-to-date.
- SEO Angle – Conversion AI writes in an SEO-friendly way that allows your content to rank better on search engines like Google
- Plagiarism-free content – Your content is guaranteed original and has a human touch, making it much more effective.
- 100% Customization – You can customize your campaign to fit your business messaging and tonality. It also offers editing tools that enable you to simplify complex concepts and explain technical terms in layman’s terms.
- Supports Other Languages – Conversion AI supports over 25 languages, including French, Spanish, German, and many more.
- Affordability – Conversion AI offers affordable plans such as its Starter Plan for $29 per month. This is more cost-friendly than hiring a copywriter. It also has a free trial feature with a seven-day money-back guarantee for users unsure about their decision.
On the other hand, Outranking is a platform that helps marketers rank higher against their competitors. Outranking is an AI-powered copywriting assistant that can help you do research, create outlines, generate content, and be subject matter experts in a matter of minutes.
It is a high-quality assistant that you can use to write better content, as well as get higher rankings and more sales.
The best part is that it can do all the work for you in just minutes and doesn’t require any data entry or subject matter expertise.
- Creates high-quality content through AI – with no research required.
- Get higher Google rankings – This is one of Outranking’s main benefits as it allows marketers to get more organic traffic from search engines like Google.
- Speedy results – Outranking is one of the fastest content writing platforms on the market, with results in just minutes.
- SERP analysis – Outranking can provide you with a SERP analysis report that enables you to know how your website is performing against your competitors’ websites.
- Team Collaboration – Outranking enables you to work with your team on content creation or sharing a draft.
- Integration Capabilities – Outranking can be integrated with other applications, including WordPress, Google Docs, and Grammarly.
- Price – Outranking Starter’s Plan is worth $49 for a single user per month, but it also offers a free trial option.
So Which Option is Better?
Both Affordability and speed are common factors that marketers often look for in SEO copywriting services.
Marketing experts often refer to these two qualities as “bang for the buck” since they make sure that users get the most efficient product at the least amount of money.
When it comes to these two things, Conversion AI seems to be better than Outranking. However, while Conversion AI wins when it comes to affordability and speed, Outranking takes the lead when it comes to its features.
Since Outranking is AI-powered, it has many benefits to help marketers rank better and write better quality content. This is achieved through its SEO reporting, SERP analysis, and ability to connect with other applications.
On the other hand, Conversion AI can be used to write content faster and create high-quality copies. It’s also great for users who want to start writing SEO-optimized content without the hassle of hiring a copywriter.
Conversion AI and Outranking are both great platforms when it comes to SEO copywriting, but they also have unique features that should be taken into consideration by marketers.
Conversion AI is a low-cost, fast way to get a high-quality copy, while Outranking is an AI-powered assistant that can help marketers rank higher.
Tips to Maximize Copywriting Tools
Both Conversion AI and Outranking are great tools for marketers to use. However, while these two tools can help you write better content, you should also take the time to learn how they work.
This will help ensure that your copywriting process is more efficient and successful than ever before. Here are some tips to keep in mind:
1) Be familiar with your tools
Your copywriting tool should not be considered an obstacle to efficiency and success but a helpful assistant that can do all the work for you in just minutes. One way to achieve this is by getting to know your tools more intimately. Be aware of what they have to offer so you can take full advantage of the opportunities they bring.
2) Create goals and deadlines
When it comes to copywriting, marketers should always have a plan and a set of priorities to maximize their efficiency. This means deciding what you want the end-product to look like, how you want it done, and when you need it. Once you have these goals in mind, you can use your tools accordingly to make sure they fit within the framework.
3) Be open to feedback
Whether it’s Conversion AI or Outranking, a copywriting tool is only as effective as the person using it. This means that if a draft or report isn’t up to par with the quality standards you’ve set for yourself, don’t ignore it. Take a look at your tool’s suggestions and see if there’s something you can do to improve the quality of the draft. If you find their advice helpful, don’t be afraid to implement it.
4) Don’t let perfectionism get in the way of results
Perfection is good, but it needs to be balanced with achieving results. This means that while you shouldn’t settle for average content or lackluster quality (that’s what your tools are there for), you also shouldn’t let perfectionism get in the way of deadlines and goals. Be open to feedback and changes, but don’t change things simply for the sake of changing them.
5) Be a diligent copywriter
Regardless of whether you’re using Conversion AI or Outranking, always remember that quality is more important than quantity. This means taking your time to carefully proofread every draft and report before sending it out into the world. Even if you’re under a deadline, take your time with your work instead of rushing it. An extra five minutes on a draft can save you from the wrath of your boss later if they find a simple typo.
With these tips in mind, copywriters are always guaranteed to achieve tremendous success with their tools and become better at being diligent professionals.
The benefits of AI-based copywriting platforms cannot be understated. With this platform, you can focus on other aspects of your business and allow the machine learning algorithm to generate optimized content for conversions.
If you don’t have a copywriter in-house, it would be wise to invest in an AI-based platform that will take care of content optimization so you are not spending hours and dollars outsourcing.
If this sounds like something your company would benefit from, we’ll be happy to help you get started!