6 Things You Should Look for When Comparing Chiropractic Marketing Companies
What’s the best way to find a good chiropractic marketing company?
Well, there are some things you can look for.
Do they have experience with chiropractors before? What is their strategy?
How much do they charge per month, and how often will they call your patients to remind them about appointments or services that may be available?
You’ll want to consider all of these factors when choosing your next partner in marketing.
Let’s say that chiropractors are the rock stars of the medical industry. You wouldn’t get a nameless, faceless company to promote your concerts, would you? That is how chiropractors should look at their marketing firm. They’re not only promoting chiropractic services but building their brand in the chiropractic industry as well.
They may offer chiropractic websites or chiropractic SEO services, which means you need to be sure that your marketing company is willing and able to properly maintain websites, monitor chiropractor rankings in search engines, optimize logs so they can get the most visitors per month, market via social media and other methods of digital chiropractor marketing.
You are going to want a lot from your chiropractic marketing partners, so here is a list of things you could look for to properly compare chiropractic marketing companies:
1. Marketing Agency History
If you’re in search of a marketing company that has a Chiropractic line of work in its portfolio, then be sure to do your research.
Find out how much they charge, what services they offer, and check out some of their chiropractors’ websites and pamphlets.
You want to find the right Chiropractic marketing firm before signing on with them so that you can properly monitor your Chiropractor ranking website.
If you are investing money into this venture, then you want to get more than just a company that says they can market chiropractors; you want one who can deliver results!
2. Marketing Prices
Marketing companies will charge between $800-$10,000 per month in Chiropractic marketing fees.
It’s up to you how much money you want to invest into this venture but determining your Chiropractor marketing strategy is key before even beginning the process of hiring a Chiropractic marketing company.
With chiropractic digital doctor marketing, you couldn’t just hand over a wad of cash and hope for the best.
3. Marketing Strategy
A good chiropractic marketing company will invest in chiropractor websites that are created with the latest chiropractic SEO techniques and technology so that they can increase your chance of ranking on Google for their keywords.
This means that everything from the content to the speed of the chiropractor’s website should be able to pass most page speed insights tests.
Aside from that, your chiropractic SEO firm should know their business extremely well and make sure that they can explain everything in plain English so that it doesn’t get too confusing.
4. Marketing Reach
Make sure that they can properly market chiropractors in different locations, especially if you’re looking to expand beyond just one city.
A good chiropractic marketing agency should ask you about the types of patients that consult with your chiropractor before creating chiropractor websites.
Are they young adults or senior citizens? Do they suffer from chronic pain or acute injuries?
These are important questions to answer because they will determine how your chiropractic website looks and what content appears on it, so make sure to choose an agency that has experience building chiropractic websites specifically.
Because chiropractic marketing can easily cost thousands of dollars per month, chiropractors need to make sure that their chiropractic websites are fully optimized and ready to take on the competition.
Your chiropractic website design should also speak to a certain demographic so that people searching for a chiropractor near you will see your website and call or visit your office.
5. How is their chiropractic clinic web design?
Chiropractor websites are becoming more essential than ever before, so it makes sense to look for a website design that provides chiropractor search engine optimization (SEO).
Chiropractic SEO is the cornerstone of any chiropractor’s digital presence, so you want to make sure that chiropractic web design includes an outsource provider who can help your chiropractor rank higher in these major search engines: Yahoo!, Bing and Google.
You also want an agency that will track the progress of these rankings while offering suggestions for how to improve them along the way because every chiropractic website is different.
And your chiropractor needs a local SEO company with chiropractic website design services that will show chiropractor SEO results right away.
That way, you can assure that your chiropractor’s business will get optimal exposure from a reputable source online.
6. Social Media Promotion
Social media is a great way to pick up leads and spread the word about your chiropractor’s business online, so it would make sense to partner with an agency that offers social media optimization, among other chiropractic marketing methods.
They should also be willing to train chiropractors to effectively use social media sites such as Twitter, Facebook, Instagram, and YouTube.
Hire a trusted chiropractic marketing firm
These are just a few of the things you need to look for when hiring a Chiropractic marketing company because finding the right one means success for years to come.
You have to be careful about who you trust with your business.
It’s a brilliant thing to research the chiropractic marketing company before hiring them and make sure they’re qualified for the job.
Don’t forget that it takes more than just one person to run an effective marketing campaign!
We can help you decide what questions are important when looking at different companies so that you don’t end up regretting any of your decisions down the road.
If this is something that sounds like a fit for your practice or clinic, let us know – we’ll get started right away with our thorough evaluation process!
