If you are looking for a way to increase your sales, ClickFunnels and Facebook ads are two of the top tools to help you do just that. ClickFunnels is an all-in-one marketing tool used by tens of thousands of businesses worldwide to sell their products or services more effectively online. Facebook ads are also a powerful tool, but they are best suited for improving your website traffic rather than converting those visitors into customers. With its funnel builder software, ClickFunnels bridge this gap between traffic and conversions- which lets you create high-converting landing pages in seconds.
What is ClickFunnels
ClickFunnels is an online tool that builds high-converting websites and sales funnels. It helps entrepreneurs generate leads, sell products, and even track customer feedback without engaging third-party services. Entrepreneurs who do not want to use multiple confusing tools use the all-in-one service it offers. But ClickFunnels's top product and most significant selling point -- the thing that put it on the map -- is their sales funnels.
So What Are Sales Funnels Anyway?
One of the easiest ways to organize different customer touchpoints is by creating a sales funnel. A sales funnel is an online series of pages that converts a visitor into a lead and then turns the lead into a customer.
A sales funnel is a sales or marketing message. For example, you are looking to sell a book that teaches people how to lose weight in 14 days. To sell this book, you can use sales funnels to convince people to buy what you are selling.
Sales funnels work by starting with a bribe. By making a landing page, you can hook a potential buyer or customer by offering them free information about something that piques their interest. On the landing page, you ask for their email in exchange for this free information.
If you manage to hook the attention of a potential buyer or customer successfully, the sales funnel will now take them to your sales page. On the sales page, you can post content, like a video sales letter, that will give them the free information they want to get that led them to provide you with their email in the first place. Here comes the tricky part. You must connect the product you are selling to the content found on your sales page to convince them to buy.
If you manage to be successful again, the sales funnel will now take them to your order page. On the order page, people can order and buy the product you are selling. It is all right if you do not manage to make a sale. You can try selling your other products by sending advertisements to the provided email on your landing page.
Sounds Easy But Do Not Know How to Make One? Worry No Further...
ClickFunnels created easy-to-use and high-converting templates for its members. It is a WYSIWYG (What-You-See-Is-What-You-Get) site builder that helps entrepreneurs market their business without using highly technical computer programming or coding.
With its easy-to-use interface, anyone who runs a business can use ClickFunnels to market their products. It has an array of easy-to-use and high-converting templates to help you create sales funnels that will quickly sell your product online.
The Power of Facebook Ads
Facebook ads can help drive sales and awareness for your business. Since its start, it has become a dominant social network with 2.89 billion active monthly users. It will be absurd not to use it to market your business.
Here is a How to Use it to Your Advantage
Using Facebook Ads is not as easy as it sounds. If you cannot use it to your advantage, you are only wasting your money and time.
There are a lot of questions on the best way to use Facebook for ad objectives. Setting specific goals at the beginning can save you time and frustration in the long run. It is tempting to only focus on short-term conversions even though there are other benefits with higher funnel brand-building ads. Sales per dollar spent can be similar, if not higher, with Facebook Ads, so it is worth testing and seeing what works best for your business needs.
It would be best if you tried using Facebook's pixel to meet your business needs. It is a code that will allow you to track your conversions, source people who have viewed one of your products and create lookalike audiences.
Ad frequency is also something you should put into consideration. It is rare for people to take action the first time they see an ad for something new. But, when people hear a brand name many times, they are more likely to want it. The number of times you tell them about your product matters. You will know where this limit is after testing different numbers of exposures. Ads with higher quality click-throughs and click rates will need fewer exposures to click.
Testing the ads you post will help you assess the ad's level of exposure and performance. There is no definitive approach to Facebook ads. When you create a new ad, the best thing you can do is test it against any previous ads so that you can determine if there are improvements in metrics that matter most to your business.
The Facebook Ads Manager keeps you on track of how your ads and campaigns are doing. It will tell you what type of content garnered the most exposure and engagement, what time of the day you should post, and how often you should post. If a campaign is not performing well, you can invest the money into an ad with a better performance. You can also shift the money from ads that are not doing well onto ones that have been successful already (even if they're on another social network).
Why Use ClickFunnels and Facebook Ads Together
Using ClickFunnels and Facebook ads together can be very effective for engaging with more prospects and turning them into paying customers. Facebook ads can guide users through your sales funnel, starting with no knowledge of the product or service and concluding when they make a purchase.
Facebook ads can be intimidating for business owners who have not had any experience with the process, but ClickFunnels is here to help. Using their convenient and highly customizable tool will make it easy for you to put together an efficient Facebook ad campaign without a great deal of hassle. For example, you may use the same sales funnel for multiple Facebook ads campaigns.
Using Facebook Ads and ClickFunnels will help you successfully build brand awareness, increase your clientele list, give you higher conversion rates, and boost your online sales.
Which One Is the Best Fit For You
Facebook Ads and ClickFunnels are both practical tools for marketing, but they serve different purposes. While you could use either one to drive traffic to your website or generate leads, you must understand the strengths of each before deciding which one is right for you.
Facebook ads allow you to target ads by country, age, gender, and propensity for certain types of products or services. It will enable you to focus on reaching the right audience with your message about why their lives would be better with what you have to offer.
Clickfunnels, on the other hand, is a tool that helps you build your business by taking care of all the heavy lifting for marketing and delivering customers to your site- ClickFunnels include email sequences, landing pages, autoresponders, and more. It means less time and energy spent making sure everything's working as it should be.
In conclusion, if you are starting a business or running a business that is not getting enough buzz that it deserves, you can use Facebook Ads to raise brand awareness and increase consumer interest. By posting attention-grabbing content, it will lure your target audience into following your business.
You can convert brand awareness to interest then to desire with a carefully crafted sales funnel. Creating sales funnels results in higher conversion rates. If your focus is higher product sales, using ClickFunnels is suitable for you. It will help you sell your products easier online.
How to Get Started With Either
The first tip is to know what keeps customers coming back and what they want. Understanding who your customers are and what they desire will help you build a target customer profile. After identifying your target audience, use both Facebook ads and ClickFunnels to narrow in on them.
The second tip is practicing good content marketing while using either Facebook ads or ClickFunnels. It is one of the best and lowest-cost ways to start your digital marketing strategy. The goal is always to create a community that brings people back and keeps people interested in what you say. It would help if you avoided passive sales techniques that tend to put people off.
The third tip is using email marketing. With email, you can provide deals, notify customers of upcoming items or services, and create actionable content. With the help of Facebook Sales Funnels, you can build a reliable clientele email list. Make sure that the emails are personalized and top quality so that people will click on them.
The last tip is getting started. A quality digital marketing strategy can be a vital cog in the success of any business. With more free time on your hands, you should consider venturing into online marketing. Do not get intimidated because both ClickFunnels and Facebook Ads are relatively easy to use. Online marketing is a skill that many of us have trouble with, and the more you practice it, the better you will become at it.
ClickFunnels and Facebook Ads work well together for many businesses. With trial and error, you can find the perfect balance that works best for your company. If this is something you've been considering but haven't taken any action on yet, contact Danny Viega Marketing to get started with our team today. We are experts in digital marketing, and we would love to help make sure you have the right tools to succeed online.