Most marketers are aware of the importance of qualified leads. But even if you have a high-quality list, it can be difficult to get the right people interested in your business at the right time.
This is a huge problem. How do you keep this from happening to your company's business and brand?
From content marketing to social media to lead generation tactics, there are many ways for you to boost your qualified leads and increase sales opportunities.
Read on for eight ways to boost your qualified leads!
What are Qualified Leads?
Qualified leads are prospects that exhibit the following characteristics:
- they are actively looking for a product or service like yours
- you have built enough trust and authority for them to consider buying from your business
- they've provided their contact information in exchange for something of value-- this might be an e-book, webinar, demo, etc.
While qualified leads are important to any business, this is especially true for service providers and B2B companies-- they need qualified prospects to create new opportunities.
It's a bit different for the other types of businesses, though; qualified leads don't necessarily have to be qualified or "qualified" in the traditional sense (e.g., qualified for a loan).
What qualifies a lead as "qualified" is that, in essence, they are qualified to fill out the form needed and give you their contact information to receive paid content.
Why you should care about qualified leads
Why do you need qualified leads? The simple answer is because there's an end goal in place. For any company, it's the bottom line - revenue.
The more customers and users your business has, whether they are paying or not, it helps increase your brand awareness and visibility. Having a large number of active users can lead to word-of-mouth advertising that spreads quickly, which boosts business growth faster than traditional marketing ever could.
The phrase "the money is in the list" rings true for many marketers. Having a high-quality email list with thousands of active subscribers can help your business in a number of ways:
- it allows you to market your products and services to interested prospects
- gives you the ability to sell more of what you're already offering by using an auto-responder series (e.g., if someone subscribes for your e-book, send them all ten chapters over time)
Of course, it's not just about revenue. Having qualified leads helps build trust and authority within your industry, which also boosts brand awareness. You get more people to take notice of your company and connect with you on social media. An increase in followers is also a key factor to help you rank higher and appear more frequently in search engine results.
A qualified email list is an asset that can deliver tremendous value to your business. You can use it for marketing purposes, as well as product launches or announcements. It's the gift that keeps on giving! If done correctly, it will all be worth it in the end.
How do I get these kinds of leads?
To generate qualified leads, you need to create a quality list and then do what it takes to get the right people interested in your business at the right time.
You can boost qualified leads with these strategies:
1. Create a Lead Magnet to Give Away in Exchange for Their Contact Information.
A lead magnet is something you offer for free in exchange for contact information - this can be an e-book, webinar, report, or other content of value to your target market.
You can offer it for free via a blog post with a call-to-action at the end asking them to provide their contact information in exchange for this valuable resource.
This works especially well on sites that allow visitors' comments; simply add the lead magnet as a comment below your blog post and ask readers interested in receiving more info to leave their email address as commentary.
2. Use Social Media Ads to Target Potential Leads.
Social media ads can help you expand your reach and target your paid content campaigns to a specific audience based on location, age, gender, interests, etc.
In addition to expanding your marketing efforts (to get more qualified leads), social media ads can also help increase website traffic by exposing people on Facebook or Twitter to new content through paid advertisements.
You should also consider offering attractive discounts or special promotions in exchange for likes or follows - offers work especially well here because they provide an incentive for potential customers to take action now over later.
These types of advertising strategies are especially effective if you're running a BC business because they allow you to upload your mailing list and target anyone interested in your products or services.
3. Showcase Testimonials to Bolster Credibility.
Word-of-mouth referrals are one of the best ways to boost qualified leads, especially when you have many satisfied customers who are willing to give others advice on their experience with your business.
One way to encourage these references is through published testimonials on your website - this shows visitors a different perspective of what it's like working with your team or using the product, which can be quite persuasive (and convincing) for potential customers that visit your site.
You can also repost or share positive reviews via social media; just sure they're legitimate reviews from true customers.
4. Feature a Slogan or Tagline that Appeals to Visitors' Self-Interests.
A slogan or tagline is typically the first thing potential customers notice about your business; it's intended to give them a quick idea of what you offer and how they will benefit from doing business with your company-- essentially, it tells them why they should contact you.
Your slogan doesn't necessarily need to be clever (although this can help), but it does need to appeal directly to the self-interests of your target audience for visitors to take action and contact you.
For example, if you're promoting an e-commerce site and trying to generate more qualified leads, consider using words like "fast," "easy," and "secure" to appeal directly to the customer's self-interest.
You can also play around with the tone of voice. For instance, if you're targeting a younger audience, consider using words like "hip," "cool," or "trendy" so that your potential customers understand immediately that they will fit in by doing business with your company.
5. Offer free consultations or demos with qualified prospects and follow up with them regularly.
Undoubtedly, you already have a wealth of knowledge about your industry and the product or service that you offer - this expertise can be a tremendous asset in generating new leads.
Take advantage of this by offering free one-on-one consultations or demos with qualified prospects (in person or over the phone), so they can get an idea of what it's like to work with your team or try out the product - and then follow up with them regularly to show that you're committed to their success.
This not only boosts your credibility but it also helps establish a more personal connection between you and potential clients/customers on an emotional level; afterward, this is likely to translate into more qualified leads for your business.
6. Use email marketing to get more qualified leads from your existing contacts.
Email is a fantastic way to generate more sales and increase the return on your marketing efforts - if you already have an established customer base, you should be using this as one of your key strategies for attracting new customers.
One effective strategy is to send automated emails or newsletters about upcoming products or services, including some teaser copy (like "insider info"), and make sure that they're personalized so that each email recipient feels exclusive. This helps boost conversion rates by showing visitors how much you care about their needs by paying attention to what they want.
You can also play around with frequency, subject lines, and timing (i.e., when to send the newsletter) so that you can optimize your email marketing campaign.
Additionally, if you have a blog or site about your industry, it's empowering for visitors to see that they're getting content before others - this will likely help encourage more sign-ups or sales.
7. Develop a referral program for qualified leads, and use social media influencers to get exposure on new platforms.
If you currently don't have any referrals from customers or clients, then work on developing a formalized referral program so that people know exactly what rewards they'll receive for referring potential customers (and clients) to your company.
Then promote this through other channels like traditional advertising or paid ads; depending on which one will be most effective for your business, you can get the word out using TV, radio, billboards, etc.
You can also use social media influencers (like popular bloggers or Instagram/Twitter stars) to generate exposure on new platforms - this will help get more qualified leads in your inbox and incentivize others to refer their friends and followers.
By doing both of these strategies at once, you'll be able to cut down on unnecessary costs while still boosting conversion rates substantially.
8. Use a lead generation tool like Go High Level.
Go High Level is a marketing platform that allows users to maximize their digital marketing strategies while keeping track of the competition.
This innovative platform allows users to send personalized, one-to-one emails to qualified leads in real-time--something that would be difficult and time-consuming without this tool.
It's an all-in-one platform that enables users to design beautiful emails, customize them for their audience and track new customer engagement.
Its easy-to-use interface will make it possible for new users to get up and running in minutes--which is why digital marketers have turned to this platform as their central hub of digital processes.
Marketing is a never-ending process
If you want to succeed, then you will need to work hard and stay on top of your game.
This means constantly updating your marketing strategy for the ever-changing world we live in today. Whether that's through content marketing or social media, or lead generation tactics, there are many ways for you to boost qualified leads and increase sales opportunities!
Which of these lead generation tactics have you tried? What's been the best tactic so far in terms of ROI or conversions? If you're looking for help with any aspect of marketing that could be affecting how much money is being made from leads, let us know! Contact us today if you want more information about our services or would like to schedule an appointment.