How to Come up with Blog Post Topic Ideas and Craft Winning Content Every Single Time

It all happens to writers. There comes a time when you get lost thinking about essential topics that could be worth publishing. Will your blog post be a hit or miss? Will your audience even care to read it? 

At some point, it can be terrifying. Trying to push fresh content into the world wide web is a challenge that unnerves even the most competent writers.  

It can be intimidating to wonder how your colleagues will evaluate your words. Is what you’ve written adequate? Will it be well-received or elicit an adverse reaction? Worse yet, perhaps no one would care.

This train of thought often forces many to repress ideas and dispose of them into the not-worth-publishing bin. 

It’s a shame because it inhibits creativity. Thus, we’re frequently stuck staring at computer screens, unsure what to write about but knowing we should publish something.

It’s challenging to maintain a constant supply of topics for your audience. How can you keep the ideas and creativity flowing so that your content calendar is always full of subjects that bring traffic, leads, and conversions?

It’s easy to get caught up in the rat race of producing new content. But there is a far superior technique to discover blog post topic ideas than just waiting for a miracle on your computer screen. 

Read on to know more about having a consistent train of blog post topic ideas. 

What Makes a Blog Post Different from Other Types of Content? 

The critical difference between a blog post and other types of content is its length. In general, a blog post should be long enough to cover the topic entirely but short enough for readers to finish it quickly without being overwhelmed. 

It means that you have ample opportunity to explain your ideas instead of just presenting them as bullets on a list, giving your audience a chance to digest your content at their own pace. 

At the same time, there are certain expectations with blog posts readers have about its length. 

Your blog post should be around 1,000 words in length, so it doesn’t feel too long or intimidating for your audience. Shorter than this might not give you enough space to fully develop your ideas. 

So, even though blog posts are longer than other content types like tweets or status updates, it’s essential to be aware of the word count so that your audience is not put off from reading your content.

In general, writing a blog post for your website should be treated as a unique challenge.

It’s not enough to post random ideas, hoping they’ll stick. 

It would be best to plan for your posts to find suitable topics and produce content with the highest quality possible. It should be interesting, informative, engaging, and well-researched enough for readers to learn something new when they finish.

Tips to Come up with Great Blog Post Topic Ideas Consistently

Writers will sometimes find themselves asking what to write about.  

It is not surprising, given the significant number of subjects you could cover. There are plenty of elements to consider when trying to decide on a blog post topic. We’ll dive into some of these factors now.

Create an Idea File

The most crucial aspect of getting inspired is that you can’t anticipate when it will strike. You must be prepared to harvest the sun’s rays whenever the weather is nice. To a certain extent, all you need are some basic preparations.

Keep a file with a list of all your blog post ideas. Keep this file where you can access it at all times: on Google Drive, in a Todoist to-do list, or on Airtable. It’s whatever works best for you.

When you have a potential blog topic that you think may be interesting, put it down on paper. It will help you build up a large stock of material – even if you’re not in the mood to be creative at the moment.

Find Inspiration from Other Blogs

One of the best ways to develop blog post ideas is to take inspiration from other blogs.

You may follow blogs that you want to emulate and find ideas from the post therein. You can use tools such as feed readers or subscribe to a newsletter to update you with the latest topics. You may read posts from your favorite blogs during your downtime.

It’s important to note that not everything you read will inspire your writing. Some content may speak to you, while others will leave you cold. Whatever the case, it helps to familiarize yourself with what others are publishing on their website. 

Don’t be scared to take on aspects of other people’s strategies that are working. There’s a lot you can learn from the accomplishments of others, but don’t plagiarize their material. That isn’t in good taste.

Engage Your Audience 

Put yourself in the mind of your readers. Ask, “What do they want to learn about?” and then adapt your content to that. It doesn’t matter if you don’t have a topic idea at first – finding what people are looking for will inspire new ideas. 

Many successful independent bloggers and membership business owners recognize the importance of reader participation and community-driven content. Publishers such as Urban Outfitters and Bustle typically see success with posts that ask readers to share their opinions. 

The more you know about your audience, the more likely you will develop topics that people will be interested in.

If you’re running a blog that talks about fashion, for example, it’s essential to know what your readers are interested in. 

You don’t want to write about the history of plaid if everyone has already heard that before. And you may not want to focus on designing your designs if most people are more interested in reading tutorials for knitting their clothing.

Search Online

Many noble bloggers have struggled with content ideas before you. And while some have been unable to overcome it, many more have successfully done so and documented the process.

Searching for information on your own is better to find it than reading other guides filled with suggestions. You may go looking on the internet yourself if you choose. Look into communities where your target audience congregates to learn what they’re talking about. 

Niche blogs are also great places to get blog post ideas based on what real folks are talking about. Quora, Reddit, and Twitter are all excellent locations for blog article suggestions based on what actual people are discussing.

Check Out The Trends

One of the best ways to come up with a blog post idea is by keeping an eye on what’s going on in your field.

If you’re writing about an industry that’s rather broad (like blogging or marketing), then it can be hard to keep up with everything that’s happening. And you might find yourself struggling with ideas after reading previous posts about similar topics.

Use something like Google Trends to see what people are searching for around the world. You may also use this tool to look up other keywords related to your industry that you could write.

You can also use social media monitoring tools, such as Hootsuite to track what’s trending with your audience. And you can use a free tool like Mention to see what people are saying about your brand across the entire web.

Borrow A Brain

Don’t forget that there’s no shame in asking other bloggers or content marketers for help if you need it. You may be surprised how willing others are to share their knowledge with you, as long as it’s not with your direct competitor.

You can also interview for your future blog post and derive topics from there. Or somebody else’s blog post. 

Writing a blog post is different from other types of content because it requires an element of innovation and creativity that can’t be found in ones like whitepapers or ebooks. 

Many famous bloggers out there would be more than happy to share their sources with you, especially if you’re willing to do the same in return. It is a great way to expand upon existing content ideas and possibly develop something new altogether.

Expand Your Existing Content

Another ideal way to come up with blog post ideas is by looking back at your old content. If you’ve written something that was particularly well-received, consider expanding on it. 

Expanding on your existing content ensures that you’re not creating something unnecessary. You also avoid miscommunications or duplicate posts appearing across your website since all of your writing is in one place.

Look at your analytics history and find out what your most popular posts are. These are your blockbusters. They continue to attract a steady flow of new visitors weeks, months, and years after publication.

So you know this information is booming, but the next question is: How could you build on it? Is there a way to follow up? Is it feasible to update the post with an improved version?

Updating your blog is a fantastic SEO technique for catching low-hanging fruit and encouraging even more people to read it. You’ve already completed the bulk of the task. AHREFs has a helpful post on how to conduct a content audit and update your top pieces.

Check Out Your Competitors

It’s never a bad idea to check out what your competitors are putting together for their blog posts. You can learn a lot from reading other posts and seeing what works well for them, as well as what they’re not doing that you might want to take advantage of.

You can learn a lot by observing what works well for your peers and competitors. Investigate exactly what keywords your rivals rank for to see which ones are performing the best.

Craft a Guide

Sometimes you need to create a guide to highlight an important topic. It is another route you can take if there isn’t anything out there covering what you plan on writing.

A guide serves as an excellent way to attract attention to your blog, primarily if it’s aimed at people who are brand new to the topic.

Plenty of bloggers use this approach, and you can, too, if the time is right.

Lining your current articles together effectively is an excellent approach to benefit from this. Take a look at your old posts and see if you can arrange them into an order to make it appear as a guide so that reading one post after another in the sequence is worthwhile.

Use Conversion AI To Help You Write Your Blog Posts!

You can try the tips listed above to help you consistently come up with winning blog post topic ideas. But apart from those mentioned, you can also explore content writing tools to ease the burden and struggles of blog post writing.  

There is a powerful tool that can help you craft better blog posts out there called Conversion AI. This tool was designed to leverage artificial intelligence and predictive analysis to develop suggestions for what your readers want to see from your next post.

All you have to do is enter a topic or search term, and Conversion AI will comb through the top-ranking results in Google and surface a list of suggestions for you, complete with a pie chart to show just how relevant each one is.

Conversion AI helps you understand what your audience wants from you so that you can deliver it in the form of a blog post or article without having to spend hours searching around on your own. Input the topic you want to write about, and Conversion AI will help you generate ideas.

It can be very time-saving for content marketers who don’t have the luxury of pondering over blog post topics endlessly. It’s a great tool to use when you need inspiration or if you’re struggling with what your audience wants to see from you.

Apart from helping you find great blog post topics, Conversion AI can also help improve your SEO and show how other pieces of content rank for a particular topic. This way, you’ll know exactly what keywords to target and write about so that you can come up with long-lasting results. 


There are many ways you can come up with winning blog post ideas, but the easiest way is to use Conversion AI, a content writing tool that uses artificial intelligence to help marketers get what people want. Although AI content writing tools are still far from perfect, it readily allows writers to deal with blog post writing challenges in every phase. 

When you’re struggling with blog post content or want to know what works best for your audience, all you have to do is provide the topic, and Conversion AI will deliver a list of relevant suggestions. It will give you what people are looking for so that your blog posts can be more successful. 

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