Guide on How to Create a Blog Post Outline for Your Marketing Content

Do you ever feel like your marketing content is just not engaging enough? Are you struggling with how to create a blog post outline for your marketing content?

If so, this blog post will be of great help! Marketing can be difficult work, but it doesn’t have to be!

Creating a blog post outline can be tricky, but it’s essential to have one to stay on track with your message. In this guide, I will show you how to create an outline for your marketing content to plan out what you want the reader to know before they finish reading. 

I will walk you through the basic steps in creating an outline for your next piece of marketing content. 

We’ll cover topics that are helpful when writing each section’s intro paragraph, as well as some tips on structuring your paragraphs neatly.

What is a blog post outline, and why do you need one?

A blog post outline is a pre-written guide for you to use when creating an engaging blog post. It outlines the main points that you want your audience to know and understand at each point during their reading experience.

Blog post outlines are extremely useful because they help you stay on track with your message while still allowing some creative freedom. Writing an outline can be challenging, but it’s important for every piece of marketing content that you create!

I’m sure that as a marketer, you’ve experienced those days where nothing seems to go quite right with your marketing strategy. You’re feeling discouraged; you’re not quite sure if your content is actually helpful, and you’re not sure how to fix it.

It’s times like these that having a good blogging outline can help!

By creating an outline, you will be able to plan out what you want to say to your audience before even starting to write. This eliminates the risk of trying to remember what you intended on writing about at each step of the process.

If you’re anything like me, sometimes it’s hard to stay focused on the message that you want your readers to take away from your blog post. With a blogging outline, it becomes much more manageable!

Writing a blog post outline is an essential step in writing any quality piece of marketing content. You need to know what you want the reader to take away from the article and be able to craft it into well-structured writing.

How to write a blog post outline 

Now that you understand the importance of having an outline, it’s time to get started!

There are three significant sections to every blog post: the introduction, body paragraphs, and conclusion.

1. Writing your intro paragraph

The introduction should grab your audience’s attention. You need to pique their interest straight away, or they may not read the rest of your article! This paragraph should also include the main points that you want your reader to know before they finish reading.

2. Writing out each point in your blog post outline 

After writing out what you want your audience to take away from each step by step process or section in your blog post, write down how you want them to feel at this moment in time. For example, you might want them to feel relaxed or excited. Try to think about your audience’s perspective throughout the writing process.

3. Writing out how each point will affect them in their lives

The next step is to write out what change/action you want the reader to take after reading your article. This should all be relevant to your content and what message you are trying to convey. 

4. Wrapping up with a conclusion sentence

Once you’ve finished writing this all out, it’s time to create a concluding sentence for your blog post! Remember that this post is for your audience; it’s not about you or what you want.

Start with the conclusion sentence you wrote down in step 3 and then tie in some of the points you made in steps 1, 2, and 4. 

Remember to keep it simple! This isn’t an essay or a research paper; your blog post should be short, concise, and straight to the point. Always try to stay on topic with whatever content piece you are creating!

Why does it matter if your blog post has an engaging introduction, body, and conclusion? 

An engaging blog post will keep your audience interested in what you have to say throughout the entirety of your article. If they are not engaged, it becomes much harder to convince them to take any sort of action or change in their lives.

A well-written blog post begins with an attention-grabbing intro so that the reader is immediately hooked and invested in what you have to say next! It needs to take into account how each point will affect the reader’s life after reading, and finally, it should leave them feeling inspired when they finish reading.

Aside from that, having a fantastic article with a fantastic tone of voice and delivery of key points and information is incredibly important when it comes to persuading your audience.

After all, we buy from people we like!

A good blog post should be easy to follow and organized. There should never be any parts that the reader would get confused over or not understand.

It is also crucial that each section ties back into your overall goal for this post! The intro, body paragraphs, and conclusion should all work together to paint a clear picture of what you want the reader to take away from the article.

Your blog post outline will ensure that you don’t forget anything important when writing an engaging piece of content for your target audience. It helps you create content that influences change instead of just providing information! 

If I were to use this blog post outline myself, I might start off by making a proper blog post outline before actually writing any of the content. Depending on what the post is about, I would also like to know:

  • Who will this content be targeting?
  • What kind of tone and voice does the target audience prefer? Why do they choose this tone and voice?
  • What type of information does my target audience have for this topic?
  • How can I make them feel?
  • What does a positive change in their lives look like after reading this post?

I would also think about how each point will affect the reader’s life and what they should take away from it. I might even want to use an example or two to help solidify my argument just to bring it all home.

  • In the end, though, I would definitely include a conclusion sentence that ties back into my overall goal of creating content just for my readers.

Tips for writing a great blog post outline 

To help you get started in creating the perfect blog post outline, here are some helpful tips! 

1. Start with your introduction

Create an attention-grabbing intro so that the reader is immediately hooked and invested in whatever information they are about to read next. 

2. Think about each point

What point would be most beneficial for your target audience to understand? How will it positively affect their lives? What can they take away from each point you make?

3. Create a topic sentence for each paragraph of the content you want to share

These need to link back into what you wrote earlier in order for this whole piece to make sense together! Your overall goal is never more than four sentences for each section of your outline so keep that in mind when you start writing out everything down on paper.

4. Keep each section concise

The body paragraphs should be succinct and only focus on introducing the points that follow; keep it short enough that the reader is still interested in what you have to say next.

Make sure your blog post outline is set up so that each topic or point flows into the next and builds off of one another.

5. Include a conclusion sentence at the end of your article

This will leave an impression on the reader and help ensure they take action after reading your content.

Keep your blog post simple and easy to follow. Don’t stress yourself out by making this perfect; it is okay if there are minor grammatical errors or typos as long as you get your point across!

6. Remember that people buy from people they like

Include anecdotes, stories, and examples throughout your blog post outline to help keep them engaged with what you have to say. This will help them relate to you and your blog, and they will most likely pass along the information you give them to others who have the same interests!

7. Consider your target audience and their information needs

Remember that you can’t please everyone, so focus on providing content for one specific type of person, preferably the person who is most likely to become a regular reader and customer.

8. Don’t forget about SEO!

Make sure that each point or topic you write about has at least three supporting keywords in it so that Google knows exactly what your content is about.

Pro-tip: Use Conversion AI to Generate Multiple Blog Post Outlines

Conversion AI is a copywriting tool that uses Natural Language Generation to produce creative blog post outlines for you, so you can concentrate on writing your content.

It contains several writing templates you can choose from depending on the kind of copy that you need.

It’s quick and easy. And it spits out creative, engaging copy based on the specific topic, tone, voice, and other variables you choose for each project.

The results are persuasive and optimized to increase traffic and conversions for your website. If you want to become an A-list blogger, you can’t afford to waste time creating blog posts that don’t sell. You need every single piece of content on your blog to convert.

With Conversion AI, you’ll be able to create more copies in less time than ever before, and the quality will blow your competitors out of the water.

Through Conversion AI’s Blog Post Outline template, you can automatically generate a blog post outline based on the topic you choose for each project. If you need to produce blog posts at any given time, you can easily choose the blog post outline that suits your topic best.

This tool will save you a ton of time and ensure that every one of your blog posts is optimized to drive traffic and conversions!

You’ll never have to worry about creating boring blog posts that no one wants to read ever again!

Aside from its Blog Post Outline template, you can also generate compelling introduction and conclusion paragraphs through its Intro Paragraphs and Conclusion Paragraphs templates.

If you use Conversion AI, you’ll never have to spend hours trying to make a blog post outline again. With its Blog Post Outline template, it’ll take less than a minute or less to produce a blog post that stands out among all your competitors.

All you have to do is input the topic that you want Conversion AI to generate an outline for, choose your preferred tone of voice, and click “Generate AI Content.”

If need be, edit each paragraph until it sounds how you want it to. Conversion AI will automatically generate creative, persuasive, and optimized content to increase traffic and conversions for your blog!

Switch up the variables in each writing template to get results specifically tailored to fit your needs. Whether you need blog posts about a social media marketing or Google Ads, Conversion AI has got you covered!

In Conclusion

We all have a story to tell. It might be your own, or it might belong to one of the many people you work with every day. But if we want someone else’s story to matter and resonate with our readers, then we need an outline!

A blog post outline is a pre-written guide that outlines the main points for each point in a person’s reading experience. Writing an outline can be challenging, but it’s essential for any piece of marketing content that you create! Outlines are instrumental because they help us stay on track with our message while giving us some creative freedom.

With the help of copywriting tools like Conversion AI, you can create fantastic blog post outlines in minutes! It doesn’t have to be a struggle to outline a blog post anymore.

Instead of wasting time outlining a blog post that doesn’t sell, use Conversion AI’s Blog Post Outline template and create as many blog posts as you want.

If you need help with how to get started with Conversion AI, feel free to check out our free in-depth tutorials!

Thank you so much for reading this article. We hope it’s been helpful, and if you have any questions, feel free to leave a comment below!

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