Imagine the following scenario: You have a small business that is just starting up. You are passionate about your craft, and you want to share it with everyone, but you don’t know where to start. It can be difficult to reach a larger audience for your business because of all the competition out there. Luckily, there are a few ways that you can make sure people notice what you do.
Use social media to promote your company
Companies have been using social media to promote their business for years, so the answer here is pretty straightforward. For example, a company will create a Facebook event and use it to herald any updates they have going on, along with various promotions in the news feed. If your followers find you valuable or want information about your product, then they’ll show up. Alternatively, companies can use these platforms to build a sense of community around a brand and further establish a presence in markets where they’re not yet well-known.
First, decide your company’s purpose on social media. This should be different for Twitter, Facebook, and YouTube, respectively. For example, do you want more followers? Do you want to enhance brand awareness? Are you trying to generate buzz about your product or service?
Research other companies in your industry that are succeeding with their social media marketing strategies. Figure out what they’re doing well and replicate the success. Lastly, put together a plan of action for how many posts you will publish per day/week relating to that specific objective that aligns with both your marketing efforts and your business plan.
Consider using video for marketing purposes
Social media videos are great marketing tools because they are short, engaging, and mobile-friendly. People’s attention span is getting shorter these days, so it is important to stay on point with what you’re talking about. However, which social media video allows you to do that the best? A YouTube video and Tik Tok videos.
Videos can be increased in length to increase engagement, but keep them under 2 minutes, or you might lose their attention. Audiences will enjoy your content if they find something which resonates with them.
A video is a sensory tool that can encourage people to feel the emotions they want them to feel, empathize with the speaker, and influence how they view the company. Video lets companies form emotional bonds between themselves and their prospective customer base because an emotional bond usually leads to purchase intent or word-of-mouth marketing.
Find yourself an influencer
Influencer marketing has become a trendy tactic because of its effectiveness for both companies and individuals alike! These people have large audiences that they can tap into to spread the word about your business.
Do you know any major names in the industry who could promote your brand? If so, ask them! Think of influencers as spokespeople. They are there to throw light onto things that they care about and think others should care about too. You just need to find that influencer with both the audience of people interested in what you do and the authority to be taken seriously by your target market.
Offer incentives, discounts, and promos
Offering incentives is a great way to get customers involved in your business. It makes them feel like they are part of something bigger, rather than just another customer number. Make it easy for them by including QR codes on flyers about your company or creating social media posts that link directly to the downloads page for their prize.
You may also consider giveaways. There are many reasons why social media giveaways are an effective marketing strategy. Running small, frequent contests increases the likelihood that they will be shared across multiple platforms, leading to more exposure for your company.
It also creates a sense of excitement around your brand because people know whenever they want to enter your contests, there is always something new to look forward to. People now associate the word “giveaway” with attractive prize packages, which helps propel awareness of items on sale or discounts. Finally, anything worth doing is worth promoting, so you may inspire people who never entered one by advertising existing prizes.
Engage with other businesses on social media by liking their posts, commenting on them, and sharing content from them as well as yours
If you run an online business, it’s vital to help your competition. When they do well, so will you. Your competitors are now your collaborators. You can help each other by giving likes and comments on their posts, as well as sharing their content.
If you supply great content and the people who follow your page also see and engage with their posts too, then you’re benefiting from shared success. You get more eyes on your posts interested in your products or services, which can grow your audience and awareness of what you do to a significant extent.
In turn, if their efforts go well for them, too, this may lead to increased returns when advertising on the social platform where they find themselves suddenly well positioned.
Use hashtags to increase visibility for your posts
Hashtags are a great way to get more exposure on social media, especially when doing online marketing. They can help you gain more likes and shares, which means that more people will see your content – it’s just how the system works. The key is making sure that you’re targeting the right hashtags.
It would be best to start by looking at your industry and seeing what hashtags have the biggest following and using those hashtags in posts that you share from other pages or companies. You can also use hashtags to create a certain mood or theme around the post, which is a great way to make it stand out from the crowd.
The best way to run a successful business on social media is by using the platforms available to you rather than trying to change them or make them work for your business. You should completely understand how each platform works and what value it can bring before working out your action plan.