13 lead magnet examples for B2B and B2C companies

by: Danny Veiga

Introduction 

If you're looking for some inspiration to help you create your next lead magnet, then this post is for you. In the following list of 13 lead magnet examples, a variety of examples are included with the hope that they can spark some ideas. 

It can be used by various organizations, even those unlikely ones like charities and nonprofits. It's well known that people care about causes they believe in--whether it's animal rights or hunger relief--and these are two great examples of nonprofits who have created lead magnets to get their message out there. Of course, business or for-profit enterprises will also greatly benefit from the lead magnet examples. So, if you want to know more, read on and tell us what you think in the comment section below. 

Lead Magnet Examples 

Here are some popular lead magnet examples for your business. You can apply three or five or even more on your webpage.  

#1 Case Study

This lead magnet provides readers with information about what they can expect from the company and what their services entail. It also offers readers a chance to sign up for more info via email or by submitting their name and email address.

#2 eBook Download 

Here's an example of an ebook lead magnet that offers prospects relevant content related to the business they're in. Getting these downloads leads to building relationships and creating credibility when leads receive your downloadable ebooks, guides, or reports explicitly designed for them based on their industry, job role, or geographic location.

#3 Video 

A video lead magnet provides viewers insight into the company's services, what sets them apart from other companies in their industry, and why people should trust them to handle website development projects for their businesses. An explainer video lead magnet will help visitors learn more about the company behind it and how they can benefit from using the products and services provided through this particular lead magnet example. In some cases, offering a free video lead magnet may serve as a great way to get leads on your list with little effort on your end (and if you're able to produce explained videos like these).  

#4 Checklists/Excel Spreadsheets 

The lead magnet examples include checklists or excel spreadsheets that offer readers valuable and relevant information. This lead magnet example provides a simple checklist for new websites launching their marketing efforts to track lead generation activities and provide helpful links quickly. Another lead magnet example here is an excel spreadsheet template that offers marketers with influencers that they should be following on Twitter based on the type of business. Readers can follow this lead magnet and what hashtags these marketers use to get more exposure for their companies by using the same ones they do.

#5 Webinars/Recordings 

It includes recordings from webinars where viewers can learn about different aspects of running an online business or lead generation for lead magnets that address lead magnet examples of lead magnets. These lead magnet examples provide viewers with valuable information to improve their businesses, increase sales, and create more leads.

#6 Templates/Cheat Sheets 

Here's an example of a lead magnet where readers will receive a template to help them complete some administrative tasks or get started on something they'll need to do in their business setting. This lead magnet example helps identify what information people should have and tips about how they can be successful regarding certain aspects of their business they may not know about already since this is the first time they're doing it themselves. Another lead magnet example here provides cheat sheets that are helpful and relevant for people who are working on lead magnet examples of lead magnets. These lead magnet examples offer readers essential knowledge and tips that will help them improve their lead generation efforts and do so more effectively.

#7 Checklists 

Another one of the lead magnet examples is an email marketing checklist where visitors can get started building better emails. It will help companies better connect with leads over the phone or through email when they're trying to generate new business for lead magnets such as lead magnets. Another lead magnet example is a checklist where readers will receive suggestions about improving their lead capture landing pages or other areas of their websites geared towards generating new business leads. Overall, lead magnets, including checklists, are great at helping people develop strategies based on the particular niche they're in. A lead magnet example for a lead magnet company provides information and tips relevant to specific niches like lead magnet examples or lead magnets.

#8 Guides 

Another option to provide visitors with is a guide that walks them through something specific related to their niche market. For example, this particular ebook covers how to create high-converting web pages. As you can see from the screenshot above, it talks about how most websites tend to have problems with things such as keyword stuffing. It's essential for people who are serious about generating new leads within their niche markets. It will take the time to craft high-quality content into a website - then use platforms such as Google Analytics to track how many visitors are generated from the lead capture.

#9 Forms 

Another option to provide visitors with is a form to fill out to get the information or advice they need about whatever you are offering. This particular example shows how someone might generate more leads for their business by getting people's emails through something like an autoresponder series. The idea here is that when a person fills out the form, they will receive some helpful tips and strategies via email. So this works well as a way to help visitors better understand why certain things matter when improving their website after filling out your form.

#10 HTML Code 

It is another one of the excellent lead magnet examples that can easily lead to lead capture for your business. For example, this particular form of code offers people the ability to create their landing page. The idea here is that when someone downloads this template, they will receive some helpful tips and strategies via email. So this works well as a way to help visitors better understand why certain things matter when making edits on their website after filling out the form.

#11 Case Studies 

It is another option to provide visitors with case studies or some other type of proof that what you are offering works. This particular example shows how someone might generate more leads in their niche market by providing these case studies. The idea here is that when a person downloads this lead magnet example, they will receive some helpful tips and strategies via email. So this works well as a way to help visitors better understand why certain things matter when making edits on their website after filling out the form.

#12 PDF Reports 

Another opportunity to lead your business is a report in the form of a PDF file. This example shows how someone might generate more leads for their business by providing people with this PDF file. The idea here is that if a person downloads this template, they will receive some helpful tips and strategies via email. So this works well as a way to help visitors better understand why certain things matter when making edits on their website after filling out the form.

#13 Infographics 

It is another one of the lead magnet examples for your business to show what you are offering. For example, this particular lead generation example shows how someone might generate more leads in their niche market by providing these infographics. The idea here is that when a person downloads this sample, they will receive some helpful tips and strategies via email. So this works well as a way to help visitors better understand why certain things matter when making edits on their website after filling out the form.

Conclusion

With lead generation as the top priority for most businesses, lead magnets are a great way to attract new leads and turn them into customers. Whether it's an eBook, free consultation, or templates, they can help your business grow if you use them correctly. The lead magnet examples in this article have shown you how different types of companies can use lead magnets in several ways.

What lead magnet examples did we miss? Do you know any more lead magnet examples that you could add to this list? Let us know using the comments section below!   

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