Do you know what the word “multitask” means? It’s a word that describes people who do several tasks at once. People who multitask often feel overwhelmed and rushed, but they also might feel productive.
You may be a multitasking pro if you’re using many platforms for marketing purposes but it’s time to rethink this strategy because these ten reasons will show you why it can be counterproductive in the long run.
In this blog post, find out how much more effective your efforts could be by focusing on one platform instead of reaching your audience from many different avenues.
The following are ten reasons why being all over the place isn’t working when it comes to marketing:
1) More platforms mean more work to keep up with everything
If you’re using many marketing channels, it takes a lot of time and effort to keep up with each one. You need many hours to post, monitor comments, check rankings, and respond immediately to any feedback or problems. That’s why many marketers have a set schedule for their social media posts so they can do a better job at it.
This is one of the reasons why many small business people prefer to hire a marketing company that is skilled and experienced enough to handle many different marketing channels for them. It’s simply too much work if you try to do everything using other platforms because many of these platforms are just different variations on the same thing.
It’s essential to explain your point of view or promote your products in many different ways, but that doesn’t mean you should use many platforms to do it, especially if many of the angles you’re using are close enough to be redundant.
2) You don’t have enough time to focus on each platform
Many marketers mistake being more productive in using multiple marketing platforms, but many complain that they don’t have enough time to focus on each one. Many marketers fail to realize that they can get better results from their efforts by focusing on just one platform and doing a few simple things very well instead of many different things in a mediocre fashion across many platforms.
This is a method many companies usually fail because many small businesses don’t have many employees to handle many things at once. If many platforms require many hours of attention, then do one thing well instead of using many angles in just a few hours each day.
3) Another platform means more tools and expenses
If you’re using many different marketing channels, that usually means you need various tools to keep track of what’s going on because each platform has its requirements and features. This can mean getting separate analytics programs for each platform and additional logins, which take time and money, so if you could get everything from just one platform, why not?
Many digital marketers think they should use many platforms, but the truth is many platforms are just variations on many of the same things. You should focus your efforts on one or two platforms depending upon how many resources you have at your disposal instead of using many different ones because many of them do much of the same thing anyway.
4) Many platforms can make it hard to measure success
Marketing is all about knowing what’s working and what’s not, but that can be difficult if you’re spending time trying to access many different marketing channels every day. Each platform has its way of measuring success which means many hours are usually wasted when marketers try to compare results across many platforms, especially if they’re entirely different.
Look for one key performance indicator (KPI), so you only need to look in one place for many key metrics. You can even find many similar KPIs across many platforms, so you don’t have to spend many hours trying to compare results across many different ones.
5) Many platforms usually mean many tasks
Many digital marketers forget that many marketing channels require many tasks that need to be performed daily or weekly, whether it’s posting new content, monitoring feedback, updating information, checking rankings, etc. This means you can quickly become overwhelmed by many daily tasks, but if there was one platform where everything could be done with ease and efficiency, why go for too many?
It’s essential to know your audience inside and out, but why use many features when the primary purpose of all these features is often the same anyway? The difference in many platforms is just the bells and whistles that many marketers never use anyway, so there’s no point in wasting many hours trying to market many things on many different platforms.
6) Using many platforms will slow down your progress
If many marketers are using many platforms, then that usually means you’re spending many hours trying to promote many different things, which will only eat up many hours of your time. This also eats up many resources and can seriously slow down your progress, so why not stick to one platform before many of your goals fall by the wayside?
Rather than work on just one campaign across many platforms, it’s better to focus on just a few because that way, you spend more time getting each campaign off the ground instead of trying to do multiple ones at once. Spend more time marketing fewer campaigns over many different platforms, and you’ll find yourself much further ahead in terms of results.
7) You’re spreading your marketing efforts thin
Since many marketers are trying to do many things across many platforms, those campaigns often end up with less than optimal results because many marketers never put enough time and effort into them.
This can be disadvantageous to many marketers because many of them are trying to promote many different things. Because they’re using many other platforms, those campaigns often get spread too thin, losing the essence of your marketing campaigns. There is less time spent on each platform, so you can’t create quality content tailored to each audience.
If you want each campaign to be as successful as possible, why not spend your resources putting all your efforts into one or two campaigns that will make a difference instead of many campaigns that barely register?
8) You are wasting time on platforms that don’t get you the results you want
If you are using too many marketing platforms, chances are many of them are underperforming. That means many hours are wasted just trying to get results that don’t meet many marketers’ expectations.
Using many different marketing platforms means many marketers have to discover or learn many things even though there is no guarantee that they will work the way you want them to.
Not many marketers have the time to spend trying many different platforms before finding one that delivers many satisfactory results. Why not just choose one platform and get started right away? You already know that many of these platforms work, so why go through all this trouble if some of them are only going to be a waste of your time, energy, and resources anyway?
9) It’s counterproductive to deploy too many platforms for your marketing staff
If many marketers use many different platforms, many of your campaigns can suffer because many people don’t know how to get the most out of every platform available. This means many mistakes and missed opportunities could have been avoided if many marketers just stuck to one or two platforms instead of many different marketing platforms.
This is what happens when you use too many platforms and try and manage them at the same time:
- There aren’t enough resources to go around.
- There’s very little guidance for each platform, so managers waste their time trying to figure it all out.
- You’re making it hard on your staff by giving them more than they can handle.
- Many times there isn’t enough guidance or many resources available to many marketers, so many times, those platforms are underutilized.
- Since many people don’t know how to use many different marketing platforms, many marketers end up doing a haphazard job promoting many other things across channels that don’t communicate very well.
- It’s tough to get your team on board when they can’t figure out how many different campaigns work best for many of the platforms you’re utilizing.
If you want your team to be productive and effective, then why not let them grow as marketers by allowing them to choose which platform they think would suit their talents the most?
10) You’re developing an expensive habit
If many marketers are using many different platforms, then many of them may be tempted to add more and more platforms to try and see if any of them will work.
While many marketers may have a hard time choosing which platform to use, many decision-makers realize that many campaigns aren’t delivering satisfactory results because many people don’t have the skills to manage many different platforms simultaneously.
This realization means that it’s becoming harder for many marketing teams in every company to be productive with little or no guidance whatsoever because there isn’t enough training available for many different marketing platforms.
This can mean longer hours spent trying to figure many things out on many different platforms, many people trying to get many goals accomplished but not able to because they don’t have enough time or resources available, and a lot of campaigns that don’t work out the way many marketers want them to.
Every day many companies are spending more money on many different types of marketing platforms. Just so many marketers can have more options when it comes to managing their campaigns. In the meantime, fewer results are being generated by these many marketing teams every day because they’re underperforming due to inexperience.
Why not use an all-in-one platform instead?
One of the many benefits of technology is that there are now all-in-one platforms that marketers can use to get their marketing campaigns done quickly and efficiently. In many cases, many companies have decided to choose an all-in-one platform that they will utilize instead.
All-in-one platforms are better alternatives for your marketing needs because these digital marketing programs do more than just a few of the tasks available on different platforms. They have everything you need in one place, so you don’t have to jump from one platform to another.
Managers sometimes use different platforms when it comes to running their teams’ social media activities not only because they feel like there’s no other alternative but also because it’s become something that many managers are used to doing.
While it’s true that there isn’t another alternative, the question you should be asking yourself is how you can get better results if your team doesn’t know how to use different marketing platforms properly?
These days, marketers realize that it’s becoming harder to do things on various marketing platforms because they don’t have any training or guidance available for using these kinds of programs.
This is where all-in-one digital marketing programs come in handy because these platforms offer complete training and guidance for their users. That means marketers get more results every day with much less hassle than what might happen if they’re trying to manage several types of campaigns on different platforms.
Check Out Go High Level
Go High Level is an all-in-one marketing platform that offers tools and features that allow you to streamline your marketing campaigns and increase your productivity.
You’ll get complete training on how to use Go High Level so you can manage all of your marketing needs in one place. It’s easy to use, so there’s no need for hiring expensive professionals or services to get the help you need.
Stop wasting money, time, and resources on many different platforms when you can have everything done in one place with much less hassle!
Choose the all-in-one platform that works best for your current needs now! Visit the Go High Level website at www.gohighlevel.com.